You may have never seen a gift-wrap as a business opportunity! Did you know that this simple add-on service can increase your order value and sales?
Have you ever noticed how the big retail shops offer free gift-wrapping service to its customers during holiday season? Well, you can do it too!
According to industry analysts, gift wrapping industry generates as much as $3.2 billion in sales. These numbers are even though some people like to wrap their own presents!
Here are some reasons why you should also consider including Gift Wrap as an add-on service to your online store.
When you offer more value to customers, it automatically leads to a wow experience. You can give this additional value add service and save your shoppers some of their precious time in wrapping the gifts themselves. You can turn your customer’s trust in you manifolds by giving them impeccably wrapped gift boxes that they can straight away to give to their family members and friends. This is an important moment for them that you can seize by providing this simple, additional service.
Add Gift Wrapping to Cart
You can offer this as a free service or give your shoppers an option to add gift wrapping to the cart. This way, gift wrap is considered as a product and can be charged at a flat rate. You can also go the extra mile and include handwritten notes to personalize the gifts even more.
Gift Wrapping as a Seasonal Service
You can also offer this service seasonally, more specific to the holidays. You can integrate a pop-up feature to tell customers about this service available to them as checkout their Christmas shopping.
Other Things to Consider
When planning to do something unique and out-of-the-box such as this, it is important to ask yourself about when you should offer gift wrapping. The best time to introduce this service is naturally during the holiday season when people are more likely to purchase gifts and consider getting them gift-wrapped by a professional.
You should also consider whether you will offer gift wrapping on all the items or only a select few. Different merchandise can be tricky to wrap. However, something like a book is quick and easy.
Another important thing to keep in mind is when the customer chooses to get their order gift-wrapped, who will it be delivered to? Will you send it to the customer or the recipient directly? If your shopper chooses the latter, then you shouldn’t charge them extra for shipping and include clear return instructions if the recipient wants to get it changed or replaced.
Gift wrapping when done the right way can be an incredible tool to market your ecommerce store and boost your ales during holiday season. This is also an excellent way to build a legion of loyal customers who will not see this as a marketing gimmick but as a helpful gesture.