Retail shops need cases to display their products. Whether you are selling clothes, jewelry, handbags or footwear, how you present your items to shoppers will play a huge role in selling them. Here is a detailed comparison of the 2 main types of display cases readily available for store owners looking to take their merchandise displays to the next level!
Size is the first feature you need to consider when buying cases. A majority of ready to assemble cases are free-standing designs with two to three shelves. Also, there are cases that are counter-tops with mirrors on the sides. If you purchase a ready-made case it might end up being smaller or larger than you expect it to be.
A custom case, on the other hand, will fit perfectly in your space. Even better, you can tailor-make compartments to suit particular items in your store.
How Many Do You Need?
When you buy ready to assemble cases, you will have to be content with the available standard sizes. Therefore you may have to buy more than one display case to fill the desired area.
However, with custom display cases, you can decide to make one big case to fit into the space.
Locking and Safety
Ready to assemble cases allow you to purchase slide locks along with the cases. If you sell standard merchandise, then regular locks in such cases will suit your application well. However, in the event you sell high-value products like jewelry, you will require high-security measures - which you can easily incorporate in a custom case. Custom cases also allow you to choose the lock style that will fit your security need.
Display and Visibility
When it comes to display, ready to assemble cases come with assumptions on how the store owner will place their products, the store theme color, and without consideration of how the environment looks like.
On the other hand, before you construct a custom case, you will want to explain your display ideas to a technician. The manufacturer can then build your case specific to theme colors, how you want to place your products, unique size requirements and more. After discussing your ideas, you also have the option of adding lights within the case to ensure your products are displayed the way you imagine them to be.
Deciding the best display case really comes down to two things, Preference and Price. If you have a very specific display in mind, then custom is the way to go. However, if you want a simple and more standard display case, Ready to Assemble cases are for you. Price wise, Ready to Assemble cases will almost always be less expensive then Custom cases. The two main reasons for this is 1- Ready to Assemble cases are put together by the purchaser & 2- Ready to Assemble cases are imported, whereas most Custom cases are made in the USA.
Selecting a store display case with your merchandise in mind will help you attract customers, thus increasing chances of a purchase. So, be wise when choosing your display cases.