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Designed with leading retailers, our ESLs are run by a truly enterprise-class solution using only a single server instance, offering the lowest total cost of ownership (TCO) of any ESL vendor. No servers are needed in-store, while our labels, which are the brightest and clearest shelf-edge displays available, are optimised over-the-air (OTA).

Meet the best-looking, best-performing ESLs

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Chroma 16

Chroma 16 (Images not to scale)

  • Variation Color: Yellow or Red
  • Constant Color: Black on 'paper-white'
  • Display: 1.5 x 1.8 x 0.5 in
  • Changeable batteries and long life (with up to 5 rotating images per day for typically 5 years).

Chroma 16 (Images not to scale)

Chroma 21

Chroma 21 (Images not to scale)

  • Variation Color: Yellow or Red
  • Constant Color: Black on 'paper-white'
  • Display: 2.7 x 1.3 x 0.5 in
  • Changeable batteries and long life (with up to 5 rotating images per day for typically 5 years).

Chroma 21 (Images not to scale)

Chroma 29

Chroma 29 (Images not to scale)

  • Variation Color: Yellow or Red
  • Constant Color: Black on 'paper-white'
  • Display: 3.4 x 1.7 x 0.5 in
  • Changeable batteries and long life (with up to 5 rotating images per day for typically 5 years).

Chroma 29 (Images not to scale)

Chroma 37

Chroma 37 (Images not to scale)

  • Variation Color: Yellow or Red
  • Constant Color: Black on 'paper-white'
  • Display: 3.4 x 1.7 x 0.5 in
  • Changeable batteries and long life (with up to 5 rotating images per day for typically 5 years).

Chroma 37 (Images not to scale)

Chroma 42

Chroma 42 (Images not to scale)

  • Variation Color: Yellow or Red
  • Constant Color: Black on 'paper-white'
  • Display: 3.9 x 3.3 x 0.5 in
  • Changeable batteries and long life (with up to 5 rotating images per day for typically 5 years).

Chroma 42 (Images not to scale)

Chroma 60

Chroma 60 (Images not to scale)

  • Variation Color: Yellow or Red
  • Constant Color: Black on 'paper-white'
  • Display: 5.2 x 4.2 x 0.5 in
  • Changeable batteries and long life (with up to 5 rotating images per day for typically 5 years).

Chroma 60 (Images not to scale)

Chroma 74

Chroma 74 (Images not to scale)

  • Variation Color: Yellow or Red
  • Constant Color: Black on 'paper-white'
  • Display: 7.2 x 4.8 x 0.6 in
  • Changeable batteries and long life (with up to 5 rotating images per day for typically 5 years).

Chroma 74 (Images not to scale)

Aura 21

  • Color: Black on 'paper-white'
  • Display: 2.7 x 1.3 x 0.5 in
  • Changeable batteries and long life (typically 5 years with up to 5 updates per day.)

Aura 21 (Images not to scale)

Aura 29

  • Color: Black on 'paper-white'
  • Display: 3.4 x 1.7 x 0.5 in /Bluetooth as an option for customer interaction.
  • Changeable batteries and long life (typically 5 years with up to 5 updates per day. Excludes BLE and freezer label)

Aura 29 (Images not to scale)

Aura 29F

  • Color: Black on 'paper-white'
  • Display: 3.4 x 1.7 x 0.5 in Aura 29 F Freezer* / Aura 29 BLE** Operates down to -25°C / Bluetooth as an option for customer interaction.
  • Changeable batteries and long life (typically 5 years with up to 5 updates per day. Excludes BLE and freezer label)

Aura 29F (Images not to scale)

Aura 42

  • Color: Black on 'paper-white'
  • Display: 3.9 x 3.3 x 0.5 in
  • Changeable batteries and long life (typically 5 years with up to 5 updates per day. Excludes BLE and freezer label)

Aura 42 (Images not to scale)

Get in Touch

Electronic Shelf Labels (ESLs) bring the shelf-edge into the Internet of Things era, helping to create shopping experiences that are more engaging, rewarding, and personalized – and profitable. We help retailers optimize sales and margin at the shelf-edge, where 90% of purchases are still made. Learn more about our Customers, Products and Solutions.

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Want to know more? We’d love to hear from you 800-426-5708.

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