With this labeler you have you have one of the largest labels available. You can put your important information on one label. This one of the easiest loading labelers in the market. The 1153 is a 3 line tool with up to 12 characters per line. You can also have your name imprinted in the center. Loading take 75% less time than other labelers, allowing you to get your product marked and on your shelves quickly. Several models are available with different band setups. There a 1000 labels per roll packaged in 12 rolls per sleeve. Please call 1-800-426-5708 if you need service on your 1153 price gun.