5 Simple Steps to Designing Your Perfect Custom Shopping Bag

Sep 5, 2025

No one dreams about shopping bags—but if you’re looking to create custom bags for your business, the process doesn’t have to be overwhelming. By breaking it down into five steps, you’ll see that it’s straightforward and even a little fun.

Step 1: Decide How Many Bags You Need

Your order quantity determines the entire production method. This is where many people go wrong, they wait until the end to figure out how many bags they want. But knowing your number upfront sets the stage for everything else. There are two main production options.

Mill Run (Overseas Printing)

Best for large orders (10,000–25,000 bags)
Requires 10-13 weeks lead time
Allows for full customization—print anywhere (top, bottom, gussets) and use multiple ink colors
Usually the lowest cost per Bag

Post-Printing (Domestic Printing)

Best for smaller runs (500–1,000+ bags)
Artwork is applied to stock bags that are already made
Two popular methods:

→ Hot Stamping (Foil): Crisp, high-quality print that makes logos pop. Excellent for short runs.

→ Ink Printing: Uses fast-drying inks for a natural, clean look. More budget-friendly but limited to “sweet spot” print areas (not near handles, gussets, or edges).

Step 2: Choose the Type of Bag

Once you know your quantity, it’s time to choose the material. Each has its own strengths, lead times, and minimum order requirements.

Paper bags

Eco-friendly and recyclable
Available in natural kraft, white, or colored options
Great for retail shops, boutiques, and events

Plastic Bags

Available in clear, frosted, or colored styles
Thickness is measured in mils (e.g., 2.25 mil and above is often required by city bag ordinances)
Always check local laws to ensure compliance

Non-Woven Bags

Made of polypropylene—soft, fabric-like texture
Durable, reusable, and sometimes machine washable
Popular for eco-conscious businesses and heavy items

Step 3: Pick the Size and Handle Style

Bags come in countless sizes—but if you’re just starting out, it’s usually best to stick with standard sizes stocked by manufacturers.

Common Paper Bag Sizes

Cub: 8" x 4 ¾" x 10 ½"
Gem: 5 ¼" x 3 ¼" x 8 ⅜
Missy: 10" x 5" x 13 ½"
Queen: 16" x 6" x 19 ¼"

Common Plastic Bag Sizes

9" x 12"
12" x 15"
15" x 18"
20” x 20” + 5

Common Non-Woven Bag Sizes

12" x 8" x 13"
13" x 10" x 15"
12” x 15”

Handle Options

Die Cut – Simple and cost-effective
Twisted Rope – Stylish and durable
Loop Handles – Comfortable, modern look

Your handle choice impacts how much weight the bag can carry, the available print area, and the overall style.

Step 4: Select Colors and Artwork

Bag Color

Stick with stock colors for faster turnaround
Or flood coat a plain bag for a bold, branded look
For inspiration, browse the Pantone color system (pantone.com)

Artwork

Simple logos usually work best
More colors = higher cost (since each color requires a separate plate or screen)
Options: up to 4 spot colors, or full-color process (often available only on larger runs)
Vector artwork is required (vector or .ai file format) so designs scale without pixelation

If you don’t have artwork prepared, most custom bag suppliers’ partner with graphic designers who can create it for you quickly and affordably.

Step 5: Place Your Order in the Smart Way

At this point, you’ve chosen your bag type, size, handle, colors, and artwork. Now it’s time to order—but this is where many businesses run into problems.

Tips for a Smooth Order

Work with a reputable distributor who knows the ins and outs of minimums, lead times, and printing methods
Be cautious of hidden costs (like setup fees or shipping)
Stick with one vendor long-term; once your custom plates are made, switching suppliers can get expensive
Lean on a product expert, they can save you time, find the best pricing, and ensure you don’t sacrifice quality

That is the full process and by following these five steps, you will go from “just another bag” to a custom shopping bag that perfectly represents your brand.