Four reasons to promote your company with reusable bags at public events

There are a lot of uses that you can get out of eco-friendly bags. For one, they can deliver a decent return on your investment. Buying a mass number of shopping bags can be used for marketing purposes. If you have shopped at a retail store, you are likely given a shopping bag to carry your goods in that has a store's brand and logo on it. But quite frankly, any company can use shopping bags for public events. Companies want patrons to remember their brands well past these events. One of the most common of these is the trade show.

Here are five reasons to consider reusable bags for public events.

1. Get your brand out there.

Each time a person sees a bag with your company's name and colors, they will be reminded of your company each time. Buying reusable shopping bags for marketing purposes are well worth it, for the primary reason that the bag will not be thrown away once the consumer gets home. The customer will use the bag for other occasions, while remembering your brand each time he or she uses it.

Additionally, having a customer carry a bag with your company logo on it makes it a moving advertisement for people who walk past him or her. This is an opportune way to fill a big convention with your company brand and logo.

2. Have advertising that lasts.

Instead of renting out a single billboard space that will last only about a month or so, you can supply your clients with reusable bags, which will last much longer, three to six years to be precise. As mentioned earlier, your customers will keep their bags around their homes as your brand will continue to be fresh in their minds and motivate them to further invest in your services and/or products for as long as the bag is present.

3. Promote a greener brand.

Perhaps you already have shopping bags on hand, which are instead, disposable and made of plastic. Plastic, as you may have heard before, can be detrimental to the environment. If you make the switch to reusable bags, they can reduce your business's carbon footprint, and also promote a brand that is going green. Just by a customer noticing using your business investing in reusable shopping bags will give you an advantage over competitors, which makes it more important to have them ready for your upcoming trade shows and events.

4. Provide samples inside of your bags.

Of course, if you are at a trade show or other public event, you don't just want to give passersby bags with nothing inside of them. You would like to satisfy trade show patrons with a bag full of goodies. You can include brochures, flyers, and other collateral to inform bag recipients about your company on their personal time.

Other things that you can include in your bags are office supplies and toys. In addition to ordering reusable shopping bags, you can order custom pens with your company brand on them. Not only can bags help market your business, but basically anything that can fit inside of them. Pens are handy and people always are in need of them. If a person at work reaches for a pen on his or her desk, it's a simple way for him or her to see your company brand.

Office supplies that can be customizable that you may also consider including are folders, clipboards, and notepads. As far as office toys go, the most marketable ones include stress balls, fidget spinners, walking springs, and cube puzzles.