ESL Newsletter

Have you thought about Electronic Shelf Labels? When managing a store, you know that you constantly have to buy resources. These ongoing costs include paying for pricing labels that put price tags on inventory and cleaning supplies to keep the store clean and safe for customers. Also, who could forget the merchandise itself, the whole reason why people come to your store with their money to buy their required goods?

Today, however, you can remove one of these ongoing expenses, that being traditional pricing labels, with brand new electronic shelf labels. There are various retail store corporations that already use them for their stores across the country. To summarize about electronic shelf labels, they are the first step in achieving the retail store of tomorrow.

What are ESLs? Electronic shelf labels (ESLs) are thin, digital screens that can display prices, product names, and much more, in the most clean, eye-catching, and appealing ways possible. With ESLs you no longer need to remove old labels and print new ones in their place. ESLs allow retailers to be able to wirelessly update content and pricing on their shelves quickly and efficiently. Not only is this one less thing for employees to constantly do, but it saves money as you rely less on paper and ink constantly. You can use them for many years to come before they show any signs of failing or slowing down.

ESLs can come in any sizes you prefer. If you want them to be thin, small, and narrow in places where old price labels used to be, you can definitely place them there. You can also buy them in larger sizes to serve as promotional ads, for providing directions to other aisles, and seasonal messages. They are also highly versatile, so they can also be placed on walls, hung on ceilings, and on portable stands where customers can easily notice them.

How Can I Use ESLs? If you want to get really creative, you can even have your screen’s graphics change messages and/or images every 30 seconds or so. This is useful for when you want to inform your in-store customers about hot products and sales from other parts of your store. But how do they work, you ask? You will be able to manage each and every ESL from a computer or tablet with modern software installed. From one remote location, you will be allowed to check and edit labels digitally, without needing to tinker with the actual labels themselves. What takes several minutes to change a label with a traditional pricing gun would only take a few seconds with today’s modern technology.

Electronic shelf labels have existed for 15 to 20 years now, but they have been becoming more and more affordable to the point where they could very much become the norm in the retail industry in just a few years from now. They have also become more easier to use, more technologically advanced, and have more features and customization options than ever before.

How Can ESLs Impact My Customers? There are various shoppers that have yet to encounter an ESL in person. But once they do, they will quickly be impressed with its technology and find how ahead of the curve your store is. This will make your store more intriguing overall, and not get behind times in any way. And as mentioned previously, you can save money and expand your budget, making more room for cleaning and maintenance. So not only can you have attractive, electronic labels and/or signage on display, you can also have the time and money to keep your store constantly spotless overall.