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Home / Info Center / What Every Retailer Needs to Know About 50 Shades of Grey

What Every Retailer Needs to Know About 50 Shades of Grey

by Keith Lee

I haven’t seen the movie. I certainly haven’t read the book.  But there is one thing about 50 Shades of Grey that you and I both need to know.

I was listening to a talk show recently, while driving in my car. The host, Tami Michaels, is an interior designer and she and her girlfriends had gone to see the movie.  The movie creeped her out but, she was WOWED!!! by the dress color, room colors, and overall use of colors. She said to go see the movie just to see the use of color.

I’m certainly not going to tell you to go see the movie, but you do need to know about the color - Tami raved about it.

The color is the 2015 Pantone Color of the Year – Marsala



Marsala is used above in the brick, the tie, the apron, the flowers, the lip stick and the dress.  How can you use Marsala in your store?

As you’ll see below you don’t need to sell sex toys to use Marsala. And a Color of the Year can work in your store for decades.

This is what Leatrice Eiseman of the Pantone Color Institute had to say about Marsala, "This hearty, yet stylish tone is universally appealing and translates easily to fashion, beauty, industrial design, home furnishings and interiors."

This idea of a "Hearty Yet Stylish Tone" is what makes Marsala so appealing for a variety of retail applications. The Pantone website is a great place to look for ideas. Click here and scroll through the pictures. You'll notice an amazing variety of products that use this Marsala color.

Where might you use Marsala in your store? One red hot (or should I say Marsala Stylish) product for using this color is textured slatwall.

If you ask our sales reps what the hottest display product is, they will tell you it is 3D Decorative Textured Slatwall. As the name implies this is Textured 3 Dimensional Slat Wall.  It is a quick,easy, and affordable way to create the exact feel you want in your store; and it uses Marsala.

 

3D Decorative Textured Slatwall


 

Three of the stock designs of our 3D Decorative Textured Slat Wall use Marsala.

Red Brick

“Bricks” is our best-selling 3D Decorative Slat Wall.  It creates a retail environment that feels like “Coming Home"

 

Sandstone Brick

 

Terra Cotta Blocks

 

“Blocks” is a more robust version of bricks.  They make any space feel warm, rustic and earthy.


Red Cedar

Natural beauty and warmth.  These solid planks are the closest thing to the real thing (but they won’t crack, split, cup or warp like real wood).

 

 

 

We have about 50 3D Decorative Slatwall Designs to choose from. These designs can be implemented in a broad range of store themes, from rustic to contemporary.

Also, if you want to know more about Pantone colors and their various applications, you have a few options. This link will take you to Pantone's full website, where you can discover all of the latest color offerings, which can be used in a variety of our products, from custom bags to printed labels. If you feel like you are on the other end of the spectrum, and now have TOO MANY options, Pantone also has a unique Color Institute that can help you navigate all these color options.

 Or, better yet, give us a call at 800-426-5708 and a sales representative can help you pick out just the right design for your store.