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Retail Tip of the Week

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Retail Tip for the Week
March 8, 2016






Spring cleaning doesn't just have to happen at home...
Spring Cleaning for Retailers (Part 2)


We talked last week about 3 Ways to Spring Clean Your Store. Click here to read more about that.

We often use this time of year to clean out our homes, but it's a great time to apply this type of thinking to your store as well.
Here are three more ways that Nichole Reyhle at RetailMinded.com suggests you get a jump start on spring cleaning your store:
 
Spring Cleaning Tip #1:
Identify Winter Merchandise You Can Put On Sale

Spring Cleaning Tip #2: 
Look Ahead To Other Store Responsibilities & Make A Plan
Of Attack

Spring Cleaning Tip #3: 
Tidy Up Your Retail Storage Space
 
To read the full article from Nichole, which I recommend, click here.













Taking even a few hours to review your plan for this year can pay off with big dividends down the road. You can even think of this little springcleaning "exercise" as a follow up to New Year's resolutions you may have made at the beginning of the year.
 



Also...Easter is coming fast!

In our next tip, we'll explore 4 things that the Easter Bunny can teach us about customer service.

Cool Stuff

Solid Color Tissue Paper

 

It's not too late to get tissue paper for Easter. Give us a call at 800-426-5708 and let us know how we can help you prepare for Easter in your store!
Click here to check these out on our website.

www.AmericanRetailSupply.com



Retail Tip for the Week
March 1, 2016






      Take a second to "Spring Clean" your customer service
__________________________________________________


Winter hasn't quite given way to Spring just yet, but it won't be long before we
start to see flowers coming up and the days getting a little bit longer.





















Pretty soon, a lot of us will be cleaning out cobwebs in our homes and our businesses
as we prepare for spring. We'll pull stuff out closets and garages and supply rooms and
furiously scrub and polish everything in sight as we prepare for warmer weather.

Not only that, but we'll probably take stock of what we've got laying around and realize
that it might be time for a garage sale. Stuff just seems to accumulate over the winter
in hidden corners, and the traditional "Spring Cleaning" routine helps us get rid of some
of the unwanted junk that we've accumulated.

Might I suggest the same process for the customer service in your store?














Just as we get rid of physical stuff that has collected over the winter, Spring is a great
time of year to review your customer service and throw out some junk that may have
crept in over the past few months.

With that in mind, here are 3 questions to get you started:
 
1) Are we still greeting EVERY client warmly and with a
     sincere smile?

Remembering to smile is one of the easiest things that you and your team can do to
cheer up your customers and acknowledge that they are important to you. Take a
second to check in with each of your team members and remind them of the importance
of greeting every client warmly and sincerely.
 
2) Can we add "Grandma" to the end of everything we say?

This one may sound a little funny, but it's a great litmus test for the way you speak with
customers. No matter what the age of your customers, your language and tone should
always be so courteous and professional that you can always end your question or
statement with the word "Grandma" and not feel the slightest bit uncomfortable.

3) Do our policies, practices and procedures reinforce great
     customer service?

Now is a great time to look over your systems for interacting with clients. Look at your
returns from the last year, your customer feedback, and your written policies. If something
looks like it is working well... great! Verbally encourage your team in these areas and let them
know that they are doing well. If something looks problematic... a high percentage of returns,
a large number of customer complaints, etc... then now is the perfect time to adjust your
policies and procedures accordingly.

In our next tip, we'll be talking about some ideas for the two big holidays coming up
in March - St Patrick's Day and Easter. 

                                      Cool Stuff
                                                 Solid Color Tissue Paper
 
 























Last week we told you about the two Pantone colors of the year. These just happen to
be great Springtime colors. Use them in store displays, gift wrapping and more!














Click here to check these out on our website.

If you want to try using colors like these for something else...custom packaging,
shopping bags, etc...give us a call at 800-426-5708 or email us at Info@AmericanRetailSupply.com.

One of our friendly, knowledgeable sales representatives would love to work with
you to make your creative packaging ideas a reality!

Copyright © 2016 American Retail Supply Corp, All rights reserved.



Retail Tip for the Week
February 23, 2016






                        Rose Quartz & Serenity 
                           Pantone 2016 Colors of the Year 
__________________________________________________

As many of you may know, Pantone came out with two new colors to
highlight in 2016. As we have been talking with our contacts in the
industry, we've confirmed these two colors are really trending well right
now and adopting this trend in your store might be just the thing to
catch the eye of your customers.


It can be hard sometimes to try to brainstorm ideas for window displays,
website promotions, or events. Using these colors can be a great starting
point for planning your next promotion or themed event.

This can also be a great way to get a conversation going with your clients.
People are always asking, "What's new?" and this is a great way to tell
people about what the current trends are. Once you start looking for it,
you'll see these colors pop up everywhere!

Even if your brand colors are on the opposite end of the spectrum from
these two colors, you can still find creative ways to incorporate them into
your company's themes for the year. We've noticed that variations of
these two colors are working well, so don't be afraid to lighten them up
or darken them as needed to get them to blend better with your
existing colors.

It's also not a bad idea to try to pair these colors with others that make
sense. Pantone makes this really easy by giving a lot of suggestions for
this at their website... click here to check out some examples.







In the example above, you have a lot of options for matching with existing
colors in your location or on your website. Even if you can't seem to work
in Rose Quartz or Serenity directly, you can have confidence that these
other colors are "on trend" as well in 2016.





















As you can see in the image above, these two colors work really well
with each other.

These colors work especially well when you are trying to create a calming
or peaceful effect. People seem to be responding very favorably to these
colors because they can slow down and relax. In our world of fast-paced
entertainment and flashy ads that clamor for our attention, people like
having the opportunity to take their time and slow down.

"Note how often they told me what to expect and how often
they under-promised and over-delivered."


                                   Cool Stuff
                                  Solid Color Tissue Paper


 
Remember how we said that variations of these two colors work great? We
offer two really great colors of tissue paper that are right on trend with
the Pantone colors of the year. They are:
 
Click here to check these out on our website.

If you want to try using colors like these for something else...custom
packaging, shopping bags, etc...give us a call at 800-426-5708 or email
us at Info@AmericanRetailSupply.com. One of our friendly, knowledgeable
sales representatives would love to work with you to make your creative
packaging ideas a reality!

Copyright © 2016 American Retail Supply Corp, All rights reserved.



Retail Tip for the Week
February 16, 2016






                              “A valet service for moms”
__________________________________________________
Have you heard about Chick-fil-A's new idea to serve moms with
young kids?

The fast food restaurant chain recently revealed a new service
called "Mom's Valet" in some of their locations across the US. The service
allows parents to keep their kids in their car while they order in the
drive-through, and then go inside to a table prepared by a Chick-fil-A
employee. The employee will help serve them their meal, and they will
already have as many high chairs at the table as the family needs.

Customer service is at the core of
what Chick-fil-A is doing with this
new service. They say that they
aim to "take the stress out of dining"  
with this new move.
 

Customer service is at the core of what Chick-fil-A is doing with this
new service. They say that they aim to "take the stress out of dining"
with this new move.

Parents are responding with a lot of enthusiasm. They feel like someone
has finally seen what a struggle it is to order food inside while trying to
keep your kids in line and under control. And the restaurant not only
saw a problem, they took the initiative to address it with a unique and
creative solution to the problem.

  "It's extremely convenient," says Sarah Cornett. "To have someone
  kind of serve you, to be willing to do something for you, to be doing
a little bit of extra assistance…it's an extremely nice service."


Chick-fil-A came up with this program because a store manager, who
had kids of his own, noticed the problem and started the process in his
store. It spread to other franchise owned stores and has now set
Chick-fil-A apart from other fast food restaurants. People will now go to
Chick-fil-A instead of other fast food restaurants just because of
this service.

How can you do this same kind of thing in your business?

                                     Cool Stuff
                             Custom Catering Boxes


Check out these beautiful custom printed catering boxes. If you are looking
to add a little extra flair to your boxes, shopping bags or packaging, give us
a call at 800-426-5708 or email us at Info@AmericanRetailSupply.com. One
of our friendly, knowledgeable sales representatives would love to work with
you to make your creative packaging ideas a reality!

Copyright © 2016 American Retail Supply Corp, All rights reserved.

Retail Tip for the Week
February 9, 2016





“Do Your Customers Know What to Expect?”
___________________________________________




Last summer I fell very hard and really tore up my shoulder badly. 
The emergency room doctor diagnosed it as a sprain and told me
if it doesn’tget any better in 6 weeks to go to my doctor.
 
Six weeks came and went and it didn’t get any better so I went to
my doctor. He prescribed an MRI and told me I should expect a call
from the MRI facility at Valley Medical Center within two days.
 
They called me the next day.  They gave me some choices for a
date and we scheduled the MRI.  The lady told me I would get
an email within a couple hours telling me everything I needed to
know.  The email came as promised and yes it had everything I
needed to know, including directions on the first page and some
extra stuff could read about the procedure.

 "Note how often they told me what to expect and how often  
                 they under-promised and over-delivered." 
 


When I arrived for the MRI I was greeted with a sincere smile
by a delightful lady.  She gave me some forms to fill out and
asked me to bring them back when I was done.  She then
directed me to a waiting area and told me someone would be
out within five minutes.  And yes, you guessed it, someone
was out within five minutes.
 
The MRI tech greeted me with a sincere smile and I followed
her back to a changing cubicle that was clean and neat.  She
told me exactly what to do with my clothes and any valuables
I may have.  Note: The instructions told me not to bring any
valuables, and I didn’t, but they were prepared in case I didn’t
read that or remember.
 
The MRI tech told me exactly what to expect during the MRI
and it went just fine.  When we were done the tech told me
I should expect a call for the radiologist with the results on
or before Tuesday and I got the call Monday afternoon.

When I was done with the MRI I returned to the dressing room. 
The tech pointed out the little survey I could fill out and asked
me to do so and drop it in the box.  My ranking of everything
on the survey was a five out of five.

 The people at Valley in the
MRI department knew what
Make-You-Happy Customer
Service is about. In my case,
they didn’t do anything that
was extraordinary, they didn’t 
need to.

They did do everything REALLY well.  In every case they
under-promised and over-delivered. 
They told me what
to expect at every stage.
 
Reread this little story and note how often they told me
what to expect and how often they under-promised and
over-delivered.
 
Think about your business.  How can you under-promise
and over-deliver?  Are there instances that you could do
better at making sure your customer knows exactly what
to expect and when to expect it?
 
P.S. Everyone in the story above greeted me with a
sincere smile. 
____________________________________________________

Do what you do so well that people can't help telling
others about you,
Keith Lee
www.AmericanRetailSupply.com

Copyright © 2016 American Retail Supply Corp, All rights reserved. 




American Retail Supply
Retail Tip of the Week for February 2, 2016

            “What do Millennial shoppers REALLY want?”

We've been talking about trends for 2016 lately and we've
already covered two of the big ones: Personalized Customer
Service
and Mobile Devices.

Today I want to wrap up our discussion of Millennials by
pointing you to a study that every retailer could gain
insight from.

This study was put out by Accenture and details some
common myths about Millennials and also strategies for
reaching them effectively in the coming months. For
instance, you might have gotten the impression that
Millennials really only prefer online shopping and have no
brand loyalty. While this appears to be right on the surface,
the truth is actually a little less daunting.

What Millennials often want is a seamless shopping experience.
For example:

- If you offer them a coupon online, they want to be able
to get that same deal in your brick and mortar store without
having to print the coupon out.

- Millennials still want to be in your physical location. Nothing
replaces actually being able to touch and see a product in person.
But they may prefer to buy it later online after doing some more
research. Or your store might be closed when they finally make
their decision, so they want to be able to purchase it online instead
of having to wait until you open up.

If you can pull off that kind of seamless shopping experience, then
Millennials have shown themselves to be VERY loyal customers.

Hopefully this helps as you plan out your marketing and sales
strategies for the coming year. To read the full article, which I
highly recommend, click here.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708



American Retail Supply
Retail Tip of the Week for January 26, 2106

                                    “From Ballerina To Firefighter”

I want to take a quick break from our Retail Tip to share with you something
really special.

Many of you have watched my daughter Jenny grow up from a ballerina when
she was little to today as a firefighter. 

















Jenny has always been extremely active, physical and had a driving desire to
make a difference.  Today she is making a difference as a firefighter in Cornelius,
Oregon.  She may very well be helping these young girls to understand that they
can grow up to be whatever they want to be. 

We are very proud of her.

In March she will be climbing the Columbia Tower in Seattle is full firefighting gear
and SCBA (respirator) to raise funds for The Leukemia & Lymphoma Society.  You
can donate by following the link here http://www.llswa.org/site/TR/Events/Firefighter
Stairclimb?px=1810588&pg=personal&fr_id=1500
 

Any amount helps.

The Scott Firefighter Stairclimb is a timed race up the stairs at the Columbia Center
in downtown Seattle in full fire gear and SCBA. 

There are 69 flights of stairs, 1311 steps, and 788ft of vertical
elevation.  Although it will be challenging, it pales in comparison to what blood
cancer patients must go through.  All proceeds benefit The Leukemia &
Lymphoma Society.

What is The Leukemia & Lymphoma Society?

The Leukemia & Lymphoma Society (LLS) is the world's largest voluntary health
organization dedicated to funding blood cancer research, education and patient
services.  The mission of LLS is to cure leukemia, lymphoma, Hodgkin's disease
and myeloma, and improve the quality of life of patients and their families.  Since
its founding in 1949, LLS has invested nearly $1 billion to advance cancer therapies
and save lives.

Every day, more than 350 LLS sponsored researchers come closer to the goal of
finding a cure for leukemia and related blood cancers.  In Seattle, LLS funds 10
researchers at the Fred Hutchinson Cancer Research Center and University of
Washington Medical Center.  Your support and commitment to the mission of LLS
enables us to continue this important work of saving lives and aids us in our ability
to reach patients in our community.

Thank you for your time and I hope that you will consider donating to this cause! 
Remember, every dollar counts when someone's life depends on it!

Follow this link and then click on Jennifer Lee.

http://www.llswa.org/site/TR/Events/FirefighterStairclimb?px=181
0588&pg=personal&fr_id=1500

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708





American Retail Supply
Retail Tip of the Week for January 19, 2016

                                             “What's a Millennial?”

We've been talking about trends for 2016 lately and we've already covered
two of the big ones: Personalized Customer Service and Mobile Devices.

The next category we want to shine a light on is Millennials.

Millennials are broadly defined as anyone who was born between the early
1980's and the early 2000's. If you hear the term "Generation Y" it's referring
to the same group of people.

So why should we be thinking about millennials in 2016? As it turns out,
millennials are projected to have tremendous purchasing power going forward.
Millennials are reported to account for about 25% of the population in
America and are projected to spend about $200 billion annually!

Their behavior, which is largely influenced by technology and online shopping,
is also affecting how their parents shop.

Now that we've established the importance of reaching this group of people,
we'll spend the next Retail Tip or two giving you some suggestions for how
to reach this market in the coming months.

Are you in the Seattle, LA or Denver area?

Come see us at a gift show! Mark these dates on your calendar... we'll be
offering show specials and discounts at each of these events. Click the
name of city for more information about that specific show.

        Seattle:                     January 22 – 25, 2016
        Los Angeles:               January 30 – February 2, 2016
        Denver:                      February 26 – 28, 2016

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708




American Retail Supply
Retail Tip of the Week for January 15, 2016

                    “Last Chance - Anniversary Sale Ends Today!”



It's your last chance to save big on all of our products!

We usually focus on retail tips for you, but I want make sure you know
that today is the last day of our Anniversary Sale.

Here are the details...


You save $46 when you order $300 or more - use code 9776A
You save $92 when you order $700 or more - use code 9776B

This sale ends today - January 15th, 2016.

Order online or call 800-426-5708.

Click on an image below to browse for specific products.
Our 46th Anniversary Sale applies to:

Shopping Bags

Display Racks and Showcases

Slatwall, Gridwall and Wall Display


General Store Operations

 

Gift Wrapping and Packaging



And so much more...

This sale ends today, so go to our website or call us at 800-426-5708 now
to claim your savings on literally everything we offer.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708

PS: We'll continue with our discussion of 2016 retail trends next week.

www.AmericanRetailSupply.com




American Retail Supply
Retail Tip of the Week for January 12, 2016

                                    “Going Mobile”

We're talking about some of the trends coming our way in 2016.
There are 4 main ones that we mentioned before:

Personalized Customer Service
Mobile
EMV
Millenials

I'll touch on mobile devices this week. We won't spend a lot of time
here, because the conversation can quickly become technical and
too specific to be really helpful. But it is important to know that mobile
device usage is absolutely skyrocketing year over year.

According to a study by Comscore.com, "Smartphone usage is up
394% from 2010 to 2014."

Clearly, mobile devices are being used more and more, and that means
that any business's online offerings that are "optimized for mobile" will
have much more success than those that do not.

Having a mobile-optimized website seems to be a top indicator in
Google search results as well, as we saw in what some people termed
"Mobilegeddon" last April.

Although it can be frustrating, researching your options for providing
a website and online store that are optimized for mobile appears to be
a worthwhile way to spend your time.

We'll talk a little bit more about mobile devices later this week, but the
main takeaway here is that mobile device usage in a retail environment
is on the rise and doesn't appear to be slowing down anytime soon.

                       Help us celebrate our 46th Anniversary Sale!










                                 Order online or call 800-426-5708. 

          You save $46 when you order $300 or more - use code 9776A
          You save $92 when you order $700 or more - use code 9776B

             This sale ends January 15th, so go to our website or call us
                 at 800-426-5708 now to claim your savings on literally
                                   everything we offer.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708




American Retail Supply
Retail Tip of the Week for January 8, 2016

                    “Proof that you CAN profit from Customer Service”

We have been talking about the first of 4 trends that we see developing in 2016.
The first of these trends is Personalized Customer Service and I want to let you in
on some real and measurable results related to companies that embrace this idea.

In a recent study, Watermark Consulting did some fantastic research about companies
who embraced exceptional customer service in their core values. They wanted to tie
this belief in 'putting the customer first' to some real results that everyone can identify
with... so they looked at it's impact on the stock performance of those companies.

What they found should be truly encouraging to everyone who believes that customer
service is critical to their business.

Here are some of results:

"Leaders outperformed the broader market, generating a total return that was 35 points
higher
than the S&P 500 Index.

Laggards trailed far behind, posting a total return that was 45 points lower than that
of the broader market."

The entire study is fascinating and you can read about it here. Not only did they find
that these companies experienced higher revenues, but they also experienced lower
expenses
. As you continue to make customer service a top priority at your business,
take comfort knowing that it is directly and positively affecting your bottom line.

                                 Help us celebrate  our 46th Anniversary Sale!










                                     Order online or call 800-426-5708. 

            You save $46 when you order $300 or more - use code 9776A
            You save $92 when you order $700 or more - use code 9776B

                This sale ends January 15th, so go to our website or call us
                    at 800-426-5708 now to claim your savings on literally
                                        everything we offer.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708



American Retail Supply
Retail Tip of the Week for January 5, 2016

                                “It's Not Too Late”

Well, here we go. 2016 is here whether we are ready for it or not.  Last
week, we talked about some of the trends that we see happening in the
world of retail. When it comes to new trends, it can be easy to feel like
it's too late for us to get on board with all the new ideas, especially when
it involves new technology like fancy POS systems or engaging millennials
on mobile devices..

That's the reason that I mentioned Personalized Customer Service as the
first "trend" that is being talked about for 2016. Learning about new
opportunities in technology can be helpful, but great overall customer
service still trumps the latest fancy gadget or software.

As we head into 2016, some things will change, but some things will stay
the same. You've heard me say it a lot in the past and it still holds true -
"People buy things from people that they know, like, and trust." We are
committed to helping you navigate your way through the new changes
that 2016 may have to offer, but we also want to encourage you to keep
on doing those things that make people happy.

                It's also not too late to get in on our 46th Anniversary Sale!

You save $46 when you order $300 or more. Save $92 when you order
$700 or more.

Use promo code 9776A for your $46 savings.
Use promo code 9776B for your $92 savings.

This sale ends January 15th, so go to our website or call us at
800-426-5708 now to claim your savings on literally everything we offer.








                               Order online or call 800-426-5708.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708




American Retail Supply
Retail Tip of the Week for December 31,, 2015

                    “New Opportunities for Retailers in 2016”

Happy New Year!

I wanted to take a minute at the end of the year to let you in on a few of the
trends that I'm hearing about in the retail world. 2016 looks to be a great
year for retail, and I want to help you be prepared for the challenges and
opportunities you'll face.

With that said, here are some trends I'm seeing for 2016:

Personalized Customer Service

I put this first for a reason. Although many trends in 2016 will revolve around
technology and online shopping, there is still no replacement for excellent,
personalized customer service when it comes to the shopping experience. One
reason that human interaction is so helpful in the shopping experience is that
a real live person can give you personalized advice and help guide you toward
a more educated buying decision much quicker and easier than if you were left
on your own. As you filter through all your tech options for 2016, don't forget
the power of a personal touch.

Mobile

Ecommerce has been on the rise for years now, and 2016 does not look to be
any exception. Mobile devices are becoming a preferred way of shopping so it
will be more helpful than ever before to have a mobile offering of some kind for
your customers.

EMV

As it relates to your POS systems, we hope to see some of the dust settle
around EMV credit cards. Our fantastic POS team here at American Retail
Supply will keep you updated with the latest news as we venture into the
first few months of 2016. For now, if you want the best security we offer, I
recommend using "end to end" encryption. You can get more information on
this by emailing info@americanretailsupply.com

Millennials

While there isn't a specific date range to define a Millennial, you can peg
these individuals at anywhere between 15 and 35 years old. This sector
is expected to have a huge impact on the retail market in 2016, especially
when it comes to Ecommerce and Mobile transactions.

So there you have it. These are some of the trends we see coming your
way in 2016. American Retail Supply has some exciting things planned as
well... stay tuned for some exciting developments in our POS offerings, new
products and more!

    You’ve been waiting for it… our 46th Anniversary Sale is in full swing!

You save $46 when you order $300 or more. Save $92 when you
order $700 or more.

Use promo code 9776A for your $46 savings.
Use promo code 9776B for your $92 savings.

This sale ends January 15th, so go to our website or call us
at
800-426-5708 now to claim your savings on literally everything we offer.








                             
                        Order
online or call 800-426-5708.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708



American Retail Supply
Retail Tip of the Week for December 29. 2015

                        “Our 46th Anniversary Sale is here!”

I hope you had a very merry Christmas. Hopefully you enjoyed some
well-deserved time off and a chance to relax a little. I hope this holiday
season was good for your business as well. According to CNBC, retail
sales were up as much as 7.9% between Black Friday and Christmas.

We love to hear that, and we also want to be a part of helping your
business succeed and grow. As you wrap up this holiday season, we're
giving you HUGE savings off of our entire selection of inventory so you
can head into 2016 with some great momentum. Through January 15, 2016
we're celebrating our 46th Anniversary with a huge sale. Here's how it works:

You save $46 when you order $300 or more. Save $92 when you
order $700 or more.

Use promo code 9776A for your $46 savings.
Use promo code 9776B for your $92 savings.

This sale ends January 15th, so go to our website or call us
at
800-426-5708 now to claim your savings on literally everything we offer.
 

        







You’ve been waiting for it… our 46th Anniversary Sale is in full swing!
                        Order online or call 800-426-5708.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708




American Retail Supply
Retail Tip of the Week for December 24, 2015






American Retail Supply
Retail Tip of the Week for December 22, 2015

“Wishing You a Very Merry Christmas”

Last week we talked about taking the time to take a second
and acknowledge your clients during this busy holiday season.

We wanted to take some of our own advice and say "Thank You!"

You are simply the best! All of us here at American Retail Supply
wish you a Merry Christmas and a Happy New Year.


 

__________________________

OUR GIFT TO YOU
_________________________

Enjoy some savings
this holiday season...


You’ve been waiting for it… our 46th Anniversary Sale is in full swing!

It's that time again! From now through January 15th, we're celebrating our
46th Anniversary by giving you great savings.

You save $46 when you order $300 or more.
Save $92 when you order $700 or more.

Use promo code 9776A for your $46 savings.
Use promo code 9776B for your $92 savings.

This sale ends January 15th, so go to our website or call us now to
claim your savings on literally everything we offer.

Order online or call 800-426-5708.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708




American Retail Supply
Retail Tip of the Week for December 18, 2105

                                    “Take a Second to Look Up”

We can all get caught up in the craziness of the holidays. As big groups of people
start shopping in your location, or online purchases pick up, it can be easy to start
to become task oriented.

In the middle of your hectic holiday schedule, make sure you take the time to
pause and acknowledge your customers
. Just a few seconds of eye contact
or a brief smile can let your customers know that you have recognized them, and
they’ll be much more patient if you happen to be in the middle of a task.

One of the easiest ways to do this is to just to look up. Once we start to get
“tunnel vision”, we tend to let our eyes drop down to whatever task we are
doing, whether that is ringing up a purchase or wrapping a gift. Looking up
every now and then, even if you are not with a customer, will help you to be
more aware of what is going on in the store. Your customers will greatly appreciate
your intentional effort to engage them, especially when you are busy or things are
hectic in your store.









    You’ve been waiting for it… our 46th Anniversary Sale is in full swing!

    It's that time again! From now through January 15th, we're celebrating our
    46th Anniversary by giving you great savings.

    You save $46 when you order $300 or more. Save $92 when you
    order $700 or more.

                    Use promo code 9776A for your $46 savings.
                    Use promo code 9776B for your $92 savings.

    This sale ends January 15th, so go to our website or call us now to
            claim your savings on literally everything we offer.

                            Order online or call 800-426-5708.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708




American Retail Supply
Retail Tip of the Week for December 15, 2015

            “Does Your Customer Service Pass the Grandma Test?”

This weeks Marketing Tip of the Week is from Jeffrey Gitomer's book “Customer
Satisfaction is Worthless Customer Loyalty is Priceless.”

Here's a sure-fire way to determine how "what you say" will sound to the
customer before you say it. A way to "test your talk" so to speak.

PUT "GRANDMA" AT THE END OF EVERYTHING YOU SAY.

What?

Every time you speak to a customer, end it with "Grandma" -­ if it sounds
like something you would say to your grandmother or your grandmother
would want to hear, then say it. If not, don't.

How would these sound...

“Sorry we're closed, Grandma.”

“Next! Grandma.”

“What is this in reference to Grandma?”

“It's our policy, Grandma.”

This is the best real-world self-test I've ever found. If you wouldn't say
it to your grandma, why would you say it to your client? There are lots
of phrases you use every day that irritate customers, and you have no
clue until you insert "Grandma" at the end.

Take the five phrases you say all the time and add "Grandma" to the end.
How do they sound? Now call your grandmother and run a few by her.

          Announcing our 46th Anniversary Sale!

It's that time again! From now through January 15th, we're celebrating our 46th Anniversary
by giving you great savings.

            You save $46 when you order $300 or more. Save $92 when you order $700 or more.


                                Use promo code 9776A for your $46 savings.
                                Use promo code 9776B for your $92 savings.

                    This sale ends January 15th, so go to our website or call us now to
                               claim your savings on literally everything we offer.

                                                Order online or call 800-426-5708.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708




American Retail Supply
Retail Tip of the Week for December 8, 2015

                        “What Do Your Clients Want?” 

What do your clients want?
 
I mean, really, really want?  Sometimes it's not always that obvious. 
But boy oh boy, do people LOVE telling you what they want.
 
Take a tip from Dale Carnegie and encourage others to talk about
themselves and be a good listener.  In his book, How to Win Friends &
Influence People
, Carnegie mentions that an easy way to become a
good conversationalist is to encourage others to talk about themselves.
 
Think about this: What if you knew more about your customers? 
Their likes and dislikes, what makes them happy, what makes them
tick?  Imagine how much more you can help them when they buy from
you.  Whether it’s listening to them talk about their recent traveling
adventure, business venture, or even their family, knowing more about
them definitely ups the friend-factor and shows that you care about
them and not just their transaction. 
 
In the next tip, I'll go over some examples about how this works.

                                Retail Tip Special of the Week
            It's not too late to get your Christmas Packaging! 
        Click on the link below to view all our Christmas packaging.

               




















                   
Follow this link to view all Christmas Packaging.
                                       

                                Retail Tip Special of the Week 

                                
½ Price Christmas Gift Wrap















                In stock, ready to ship, bargain priced gift wrap.
                                   
While Supplies Last

                    24” x 50’ - $12.95 per roll! Follow this link 

                    24” x 100’ - $21.00 per roll! Follow this link

                            Order online or call 800-426-5708.


Gift Shows are just around the corner - We'll be giving you more info
as the dates get closer. Below is a list of the shows that we'll be
attending starting right after New Years. Mark these dates on your
calendar... we'll be offering show specials and discounts at each of
these events.

            1. San Francisco:     January 8 – 11, 2016
            2. Alaska:               January 7 – 9, 2016
            3. Seattle:              January 22 – 25, 2016
            4. Los Angeles:        January 30 – February 2, 2016
            5. World Wide:         February 2 – 4, 2016
            6. Denver:               February 26 – 28, 2016

We hope to see you at one of these shows!

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708



American Retail Supply
Retail Tip of the Week for December 7, 2015

“Say Thank You”

Last week I mentioned how important it is to smile when you are interacting
with your customers. Saying “thank you” is another simple yet powerful way
to show your customers that you care about them.

This is one of the 59 secrets in my book, Out-Nordstrom Nordstrom, Creating
the World’s Best Customer Service.

My first version of the book didn’t include this “secret” because I didn’t want
it filled with obvious, no-brainer, information. 

I sadly added, “Say Thank You” to my second edition because I so seldom
hear it when I’m out and about.

I know to you it’s probably obvious but since I often don’t hear it I’ll remind
you that you must always say thank you to customers and show them
sincere appreciation.

The holiday season can get really hectic, and that can make it easy to forget
to do the simple things like smiling and saying “Thank You” to your customers.

As the Christmas season gets into full swing, take a second at the beginning
of each day to remind yourself how important it is that your customers hear
you say “thank you”. 

Retail Tip Special of the Week 

                           ½ Price Christmas Gift Wrap















              In stock, ready to ship, bargain priced gift wrap.
                                         While Supplies Last

                24” x 50’ - $12.95 per roll! Follow this link 

                24” x 100’ - $21.00 per roll! Follow this link

Order online or call 800-426-5708.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708





American Retail Supply 
Retail Tip of the Week for December 1, 2015

                               “The Perfect Christmas Gift”

This is one you should share with your team.  It is from “How To Win
Friends & Influence People”
by Dale Carnegie. 

The Perfect Christmas Gift

It costs nothing, but creates much.

It enriches those who receive, without impoverishing those who give.

It happens in a flash and the memory of it sometimes lasts forever.

None are so rich they can get along without it and none so poor
but are richer for its benefits.

It creates happiness in the home, fosters good will in a business,
and is the countersign of friends.

It is rest to the weary, daylight to the discouraged, sunshine to the
sad, and Nature's best antidote for trouble.

Yet it cannot be bought, begged, borrowed, or stolen, for it is something
that is no earthly good to anybody till it is given away.

As things get hectic this Christmas season, let’s be sure to give the perfect
Christmas gift to our customers, family, and friends… what the heck it’s free,
why not give it to everyone?

Smile! 

                                Retail Tip Special of the Week

                      ½ Price Christmas Gift Wrap















          ½ Price In stock, ready to ship, bargain priced gift wrap.

                                         While Supplies Last

                    24” x 50’ - $12.95 per roll! Follow this link 

                   24” x 100’ - $21.00 per roll! Follow this link

                            Order online or call 800-426-5708.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708





American Retail Supply
Retail Tip of the Week for November 27, 2015

                “You Only Get One Chance to Make a First Impression”

You only get one chance to make a first impression. 

I was talking with a friend about needing some upholstery on my GMC Yukon. 
He referred me to someone who did some work for him.  A referral is the best
lead you can get for your business so like most referrals I just went to Wayside
Auto Upholstery (name changed) to get the job done.

I got my appointment, took the vehicle in and was told it would be ready on
Saturday.  I told Wayside that I wouldn’t be able to pick it up Saturday
afternoon and I would pick it up Monday morning.   My wife took me over to
the shop, dropped me off and you guessed it.  It wasn’t done.  I had to wait
around for a 1/2 hour in order for them to get the seat put back in, they told
me the arm rest was not done but I take the vehicle and come back at noon
and they would have it done and install it.   

I called them at 1:00 and you guessed it, it wasn’t done but they would have
it done by the time I got there.  Again, you can probably guess.  I got there;
it wasn’t done, so I sat in their waiting room for another hour. 

Now that it’s been a while I can see they did a great job but I’ll certainly
never use them again and I surely won’t refer anyone to them. 

You only get one chance to make a first impression.  Remember to always,
“under-promise and over-deliver.”   

                                Retail Tip Special of the Week

                    ½ Price Christmas Gift Wrap

















        ½ Price In stock, ready to ship, bargain priced gift wrap.

                                    While Supplies Last

                24” x 50’ - $12.95 per roll! Follow this link

                24” x 100’ - $21.00 per roll! Follow this link

                        Order online or call 800-426-5708.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708




                                       Happy Thanksgiving
                                from American Retail Supply

While hopefully we show it with our service all year long, from
all of us at American Retail Supply - thank you.

We all know that you give us every pay check we’ll ever get,
and every raise.  You pay our mortgage and you put our kids
through school…

                        You even put the turkey on our table

                         











                           So again from our entire team
                                             THANK YOU!

                                        Holiday Schedule
Thanksgiving – Closed Thursday and Friday.
Christmas – We close at noon on the 24th and will reopen
on Monday December 28.
New Year’s Day – We are closed.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708



American Retail Supply
Retail Tip of the Week for November 25, 2015


“You’re in Luck”

This week’s tip is from Jeffrey Gitomer's bestselling book, Customer
Satisfaction is Worthless, Customer Loyalty is Priceless.

Three secret words:

                                    You're in Luck

I tried to make an immediate appointment at a recording studio -- The
woman on the other end of the phone said -- "You can't do it until
Friday.  We're booked solid until then.  We can't take you."

Couldn't she have just as easily said… "Jeffrey, you're in luck! -- I've
got a spot open on Friday."

Same message -- different language.  Much different feeling.  How do
you say it?  Start with "You're in luck!"

What things do you say in your business that could be said differently,
with the same message but a different - Make-You-Happy Customer
Service Feeling?

You can follow this link to get Customer Satisfaction is Worthless,
Customer Loyalty is Priceless.

                            




















                                Retail Tip Special of the Week

                    ½ Price Christmas Gift Wrap

  















             ½ Price  In stock, ready to ship, bargain priced gift wrap.

                                          While Supplies Last

                    24” x 50’ - $12.95 per roll!  Follow this link

                    24” x 100’ - $21.00 per roll!  Follow this link

                              Order on line or call 800-426-5708.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708





American Retail Supply
Retail Tip of the Week or November 13, 2015

                            “Who’s Your Competition?”

On Tuesday, I shared with you a quotation from Walt Disney,
"Do What You Do So Well That People Can't Help Telling
Others About You."

Here’s a secret to how Disney finds out what to do so well
that people can’t help telling others about them.  The idea
is absolutely huge and can give you an edge that no competitor
can overcome. 

               The Competition Is Anyone The Customer
                                 Compares You With.

Think of it this way.  One of the ways that people experience
Disney is by telephone.  Disney gets thousands of calls every
day, many of them from the same people who call FedEX.  So…
when people call FedEx or L.L. Bean, or anyone with superior
telephone service, Disney understands that they are being
compared to the service people get when calling FedEx or
L.L. Bean.  Disney then does what they need to do to "compete"
with FedEx's telephone service.

So the lesson is, don't just think of your competitors as the
businesses that sells the same things you do.  Think of the
competition as anyone who deals with your customer in any
way.  Learn the best practices from any business, and then
tweak them to work in your business.

Your question for this week?  What business impresses the
heck out of you with what they do?  What can you learn
and use in your business? 

                          Retail Tip Special of the Week
                          Gift Cards – 5% off any order

Do you have your gift cards for the holidays?  Gift Cards are
still the most popular gift.  Here are a few cards we’ve provided
recently.


 




















            This offer expires TODAY - November 13, 2015

You should offer pop up gift card boxes for your customers. 
Sell these, or give them away, with the gift card if the purchase
meets a minimum level.












                                
                            Call
800-426-5708 to order.

As a loyal reader of this Retail Tip, I want to give you my new book,
The Happy Customer Handbook, 59 Secrets to Creating Happy Customers
Who Come Back Time and Time Again and Enthusiastically Tell Other
About You
for free.  All I ask is that you pay $2.97 for shipping and handling. 

                    Go here to get your free book.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708





American Retail Supply
Retail Tip of the Week fr November 10, 2015 

                                    “Do What You Do”

                            "Do What You Do So Well
            That People Can't Help Telling Others About You"

                                                         ~ Walt Disney

If you do that you probably don’t need to do too much more in regards
to customer service.

So the question is, "What can you do so well that people can’t help
telling others about you?" 

What can you do in your job that will make your customers talk about
you the way that Disney Guests talk about Disney?

Now that you’ve found what you can do, do it.

                         Retail Tip Special of the Week
                         Gift Cards – 5% off any order

Do you have your gift cards for the holidays?  Gift Cards are still
the most popular gift.  Here are a few cards we’ve provided recently.

 

                




















                This offer expires on November 15, 2015

You should offer pop up gift card boxes for your customers.  Sell
these or give them away with the gift card if the purchase meets
a minimum level.

                        
                     











                                   Call 800-426-5708 to order.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708




American Retail Supply
Retail Tip of the Week for November 6, 2015

                        “Are You Only Doing 10%”

Last time I discussed adding YOU to every customer contact. 
Here’s one way to think about adding YOU. 

Communication experts all agree that somewhere around 50% of
person-to-person communication is based on body language. 
Another 40% is based on the tone and intonation, and only 10%
of communication is based on what is actually said – the words! 

That means that when you have an interaction with a customer,
and say the right words, you’ve done only 10% of the job.  You
need to put YOU into your interaction with your body language
and your tone.

I was recently at a fast food outlet and the words the person said
at the counter were fine, “Thank you for coming to Betty’s Fried
Chicken. Can I take your order?  Will that be original, extra crispy,
or barbeque? What two sides would you like?  You can choose from
any of the two sides on the menu behind me.  Thank you for your order.” 

But her body language and intonation said, “I could care less if you’re here
or not.”  She, in fact, paid so little attention to the customer she was
serving that she started to give the change from the transaction to the
wrong person.  That is not putting you into the customer contact.

When you say the right words you’ve only done 10% of the job.

                        Retail Tip Special of the Week
                        Gift Cards – 5% off any order

Do you have your gift cards for the holidays? Gift Cards are still
the most popular gift. Here are a few cards we’ve provided recently.
























            This offer expires on November 15, 2015

You should offer pop up gift card boxes for your customers. Sell
these or give them away with the gift card if the purchase meets
a minimum level.

                    Call 800-426-5708 to order.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708




American Retail Supply
Retail Tip of the Week for November 4, 2015

                        “Add YOU to the Customer Contact”

People like buying from people… and people love buying from people
who show that they truly care about them.  I’m not sure who first
coined it, but “people like doing business with people they know,
like, and trust.”

If you show your customers that you really care about them, they
will be loyal customers, not just satisfied customers.  Loyal customers
come back, even if you’re a little higher priced.  Loyal customers will
come back even if someone else is more convenient.  Loyal
customers, and this is incredibly important, will allow you to make a
mistake and they’ll still come back. 

Great customer service is adding YOU to the sale.

                            Retail Tip Special of the Week
                            Gift Cards – 5% off any order

Do you have your gift cards for the holidays?  Gift Cards are still
the most popular gift.  Here are a few cards we’ve provided recently.

 

                




















            This offer expires on November 15, 2015

You should offer pop up gift card boxes for your customers.  Sell
these or give them away with the gift card if the purchase meets
a minimum level.

                    Call 800-426-5708 to order.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708





American Retail Supply
Retail Tip of the Week for October 30, 2015  

                                “Now Is The Time For…”

Now is the time for all retailers to order your custom printed bags
and other custom printed packaging if you want it in time for
Christmas.  All of our manufacturers get extremely busy this time
of year so be sure to check your inventory of custom printed
packaging to be sure you don’t run out.

                          Retail Tip Special of the Week
                                Free Jewelry Displays
                                    Sale Ends Today

Buy any four jewelry displays in this section and get the fifth for free.

 

 













You can mix and match as you wish.  Choose any 4 items and get the
5th of the same value, or lower value for free.  Limit 10 free items. 
That means you can and order up to 40 items on this special and
get 10 for free.

See Jewelry Displays here

                                    Sale ends TODAY

                        Call 800-426-5708 to order.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708





American Retail Supply
Retail Tip of the Week for October 28, 2015  

                                    “Aloha Spirit”

Last week I challenged you to find ways to make 'exceeding
customer expectations' the rule, not the exception.

If you’ve read these tips for a while you know that I have
issues with airlines customer service, or lack thereof.  I need
to tell you that I saw and experienced first-hand, Aloha Spirit
from Hawaiian Airlines a couple weeks ago.

I recently had rotator cuff surgery, so my pillow sling and I
opted for first class.  As I entered the cabin and started to
get settled, Liz Stout, a flight attendant, showed me where
the call button was and said, “You make sure and call me if
you need anything.”  Through the majority of the flight I
didn’t need anything special but Liz checked with me often,
and showed me the “Aloha Spirit” in the way she served
everyone in the cabin.


















It was obvious that Liz loved her job, loved servig others, and
loved Hawaii.  A couple on their honeymoon was coming to Oahu
for the first time.  She asked them what they were planning to
do and made suggestions.  As we were landing she pointed out
some of the landmarks in and around Honolulu.

Another couple was coming back to Hawaii for the first time in 25
years.  Liz commented about the changes since then, asked them
about their plans, made suggestions, and since they were on the
opposite side of the airplane from the honeymoon couple pointed
out other sites of interest as we landed.

As it was, I did actually ask for something special towards the end
of the flight.  Liz was serving drinks and when I saw the ice, I thought,
“That would feel really good on my shoulder.”  I asked her if she had
a plastic bag for some ice and of course, she was able to help me with
a zip lock bag.  As I was departing she asked If she could empty the
zip lock so I could take it along with me and use it later.

Once again, as I asked last week, “How can you make exceeding
customer expectations the rule, not the exception?”  How can you
give Liz Stout customer service?

                         Retail Tip Special of the Week
                                Free Jewelry Displays

Buy any four jewelry displays in this section and get the fifth for free.

















You can mix and match as you wish.  Choose any 4 items and get the
5th of the same value, or lower value for free.  Limit 10 free items. 
That means you can and order up to 40 items on this special and get
10 for free. 

See Jewelry Displays here


                       Sale ends on Friday, October 30, 2015. 
                                   
Call 800-426-5708 to order.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708





American Retail Supply
Retail Tip of the Week for October 22, 2015

                              “Be Our Guest”

I’m currently reading Be Our Guest by the team at
The Disney Institute. 

Here’s an excerpt from the book:

Many companies wow their customers, on occasion.  Someone
goes above and beyond the call of duty, solves a problem, and
earns some high-profile gratitude from a customer.  Maybe that
employee will get a premium parking spot for a month or a certificate
for pizza.  The story will be told and retold, will perhaps be added
to corporate lore – but then it’s back to business as usual.  That
is not enough.

At Walt Disney World Resort, exceeding guests’ expectations is
the standard call to duty, and if you study the resort, you can
see how that works on myriad occasions each day.  It shows up
in a restaurant hostess’s willingness to provide not only directions
when you are lost but to leave her post to guide you to your destination.

It appears at the end of some late-night shopping in Downtown
Disney when the cashier takes the time to find out who you are
and where you’re staying, and then recommends the free boat
ride back to the hotel and offers a map to the dock.  In Disney
Institute programs, facilitators are not surprised as they listen
to guests tell stories like these each morning.  “That’s the cast’s
job,” is their pithy response.

Here is the question for you, “How can you make exceeding
customer expectations the rule, not the exception?”

                    Retail Tip Special of the Week
                            Free Jewelry Displays

Buy any four jewelry displays in this section and get the
fifth for free.

















You can mix and match as you wish.  Choose any 4 items
and get the 5th of the same value, or lower value for free. 
Limit 10 free items.  That means you can and order up to
40 items on this special and get 10 for free.

                      See Jewelry Displays here

            Sale ends on Friday, October 30, 2015. 
                      
                     
Call 800-426-5708 to order.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708

 


American Retail Supply
Retail Tip of the Week for October 13, 2015

                            “How Will You Be Johnny Today?”

My favorite customer service book of all time is The Simple Truths of
Service, Inspired by Johnny the Bagger
by Ken Blanchard and Barbara
Glanz.  Yep, unlike, The Donald, I like another book more than even
my own.

The book is filled with excellent customer service ideas and stories
but the star of the book is Johnny, a nineteen-year-old bagger with
Down syndrome at a grocery store.  














After watching a customer service presentation by Barbara, Johnny
takes it upon himself to put a little extra into his job and provide a
little more for each client.  Following Johnny’s lead, the attitude of
everyone in the store changed in a positive way, the store’s sales
rose dramatically, and clients stand in long lines just to be in
Johnny’s lane. 

Encourage each person on your team to be Johnny by getting a
copy of the book for each team member, or a few copies for the
store, and then periodically ask, “How will you be Johnny today?”

Each book includes this DVD about Johnny’s story:
https://www.youtube.com/watch?v=sepARXV8MRI

The regular price for the book is $19.95 but because you’re reading
this you can get it now for $14.95.

Call 800-426-5708 to order.

WARNING:  I don’t care how big, mean and tough you are, I
challenge you to get through the book without a tear.

Again, call 800-426-5708 to order.

                             We Had “Issues” Sale Extension
                             Christmas Break-A-Bracket Sale

We had some email issues last week so I’m extending our Christmas
Packaging Break-A-Bracket sale for one week.  This sale WILL end
on Friday October 16.

                                       Break-A-Bracket
                                Christmas Packaging Sale





















This is your opportunity to save money, make sure you get the
Christmas packaging that you want for this all-important retail
season, and pay for it when you get it. 

When you order your Christmas Packaging now you’ll get
Break-A-Bracket Pricing, you’ll get your packaging delivered
when you want it, and you’ll get billed for it when it ships.

As you likely know, we have quantity price breaks for most items. 
During our Break-A-Bracket Sale when you order 1 case of
something you’ll get the 5 case price, and when you order 5 cases
you’ll get the 25 case price, and when you order 35 cases you’ll get
an additional 5% off.

Plus, you can combine any of the Christmas Packaging products to
get your discount.

Go here to see all of the cool Christmas Packaging that qualifies
for our Break-A-Bracket Sale.

                            Call 800-426-5708 to order.
                            Sale ends October 16, 2015

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708





American Retail Supply
Retail Tip of the Week for October 10, 2015 


                                            “Thank You”





















As a loyal reader of this Retail Tip, I want to give you my new book,
The Happy Customer Handbook, 59 Secrets to Creating Happy Customers
Who Come Back Time and Time Again and Enthusiastically Tell Others
About You
for free.  All I ask is that you pay $2.97 for shipping and handling.

Go here to get your free book.

In the book you’ll discover:

Secret #40 - The 243 words to share with your team that will improve
                   your customer service overnight by leaps and bounds.

Secret #21 - How to Think Upside Down to create great customer
                  service and more profit.

Secret #42 -Why indifferent customer service can be even worse than
                  bad customer service and how to eliminate indifferent
                  customer service - Secret 42

Secret #2 – How to put customer service improvement into overdrive.

Secret #12 – How your restroom can improve customer service and
                   WOW any customers.  The answer will be a huge surprise.

Secret #23 – The exceptional customer service acid test.  How you’ll
                   know when your customer service is really exceptional.

Go here to get your free book.

Here’s what people are saying about The Happy Customer Handbook:

Boomer Wright - Sea Lion Caves, Florence, OR

I am a 63 year old retired ex-teacher, coach, administrator just hired to
run a small retail business on the Oregon Coast. Although I have all the
skills to run a school or school district, retail is another world that I am
enjoying getting into. I understood that customer service was #1, I just
did not know how to get that across to the team. Thanks again and keep
up the great work making me happy!

Cindie Batterman – The Lodge at Eagle Ridge, Renton, WA

We start each of our weekly manager’s meetings discussing one of the
short chapters in your book. Each manager reads the chapter and comes
prepared to discuss it and how we can use it at the Lodge. Since the
chapters are short everyone comes prepared every week. I love it!

Alicia Russman - Undeniable Boutique, Chantilly, VA

“It's a breath of the freshest of fresh air!”

Juarez Desmukes, PerfectFit Clothiers Inc, Washington, D.C.

I am a marketing and business consultant and starting a non-profit
clothing store for men. Your book as opened my eyes to a whole
new concept. In fact, I’m going to recommend the organization I’m
working with to use the concepts in the book.

Go here to get your free book.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708





American Retail Supply
Retail Tip of the Week for October 8, 2015

                                “Claim Your Christmas Packaging”

                It’s October so that means it’s time for our annual
                                            Break-A-Bracket
                                    Christmas Packaging Sale




















This is your opportunity to save money, make sure you get the Christmas
packaging that you want for this all-important retail season
, and pay
for it when you get it.

When you order your Christmas Packaging now you’ll get Break-A-Bracket
Pricing
, you’ll get your packaging delivered when you want it, and you’ll get
billed for it when it ships.

As you likely know, we have quantity price breaks for most items.  During
our Break-A-Bracket Sale when you order 1 case of something you’ll get
the 5 case price, and when you order 5 cases you’ll get the 25 case price,
and when you order 35 cases you’ll get an additional 5% off. 

Plus, you can combine any of the Christmas Packaging product to
get your discount.

Go here to see all of the cool Christmas Packaging that qualifies for our
Break-A-Bracket Sale.

                                Call 800-426-5708 to order.
                                 Sale ends October 9, 2016

Custom printed items do not qualify for Break-A-Bracket pricing

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708




American Retail Supply
Retail Tip of the Week for October 6, 2015

                                           
Fall Cleaning

           Gift Box Close Out



We’re making room for all of the Christmas Packaging that’s on its way so we’re
closing out these popular sizes and colors of gift boxes.

About a year ago our primary supplier of gift boxes stopped making them so we
went with an alternate supplier.  The boxes from the new supplier look slightly
different than the boxes from our other source so we can’t just interchange them. 

         That means you save big time now that we’re closing out this line. 

                     ½ Off

                        Very Limited Quantities – 
            Pricing Limited to Quantity on Hand

Xtra White - Boxes have a medium Xtra finish exterior and a dull white interior.
Xtreme White - Extra thick box with a high Xtra finish and white interior.
Kraft – Natural Kraft exterior and interior. 

                Call Now to order - 800-426-5708

FOB

Item

Description

Case
Pack

Price

Kent, WA

Sold Out

Box Gift 3x3x3 Xtra White

100

10.31

Kent, WA

54127

Box Gift 6x6x2x2 Xtra White

100

29.49

Kent, WA

54140

Box Gift 8.5x8.5x8.5 Xtra

50

27.72

Kent, WA

54160

Box Gift 9x6x6 Xtra White

100

52.75

Kent, WA

54172

Box Gift 10.5x10.5x2x2 Xtra

50

25.54

Kent, WA

54180

Box Gift 7x7x7 Xtra White

100

33.38

Kent, WA

54186

Box Gift 14x14x2x2 Xtra White

50

32.92

Kent, WA

54187

Box Gift 14x14x10x10 Xtra

25

52.57

Kent, WA

54195

Box Gift 12x12x2.5x2.5 Xtra

50

30.33

Kent, WA

54196

Box Gift 16x16x3x3 Xtra

50

43.66

Kent, WA

54199

Box Gift 17x8.5x8.5x8.5 Xtra

25

44.15

Kent, WA

54400

Box Gift 2x2x2 Xtreme White

100

10.43

Kent, WA

Sold Out

Box Gift 3x3x2 Xtreme White

100

11.30

Kent, WA

Sold Out

Box Gift 4x4x2 Xtreme White

100

15.47

Kent, WA

54420

Box Gift 5x5x3 Xtreme White

100

24.52

Kent, WA

54425

Box Gift 6x4.5x4.5 Xtreme

100

25.85

Kent, WA

54430

Box Gift 6x6x4 Xtreme White

100

32.66

Kent, WA

54445

Box Gift 8x8x4 Xtreme White

100

63.30

Kent, WA

54450

Box Gift 8x8x6 Xtreme White

50

34.77

Kent, WA

54460

Box Gift 9x6x6 Xtreme White

100

69.99

Kent, WA

54470

Box Gift 10.5x10.5x5.5x5.5 Xtreme

50

60.63

Kent, WA

54475

Box Gift 12x6x6 Xtreme White

50

32.76

Kent, WA

54485

Box Gift 15x7x7 Xtreme White

50

59.76

Kent, WA

54495

Box Gift 12x12x2.5x2.5 Xtreme

50

40.57

Kent, WA

54496

Box Gift 16x16x3x3 Xtreme

50

68.05

Kent, WA

54527

Box Gift 6x6x2x2 Kraft

100

22.75

Kent, WA

54547

Box Gift 8x8x2x2 Kraft

100

32.02

Kent, WA

54595

Box Gift 12x12x2.5x2.5 Kraft

50

38.17

Kent, WA

54797

Box Gift 12x12x10x10 Xtra

25

47.25

Kent, WA

5481079

Box Gift 7x7x7 Natural Kraft 1PC

100

40.12

Kent, WA

5481225

Box Gift 8x8x8.5 Xtra White 1PC

50

33.95

Kent, WA

5481252

Box Gift 12x12x10 Extra White 2PC

25

35.72

Kent, WA

54812592

Box Gift 12x12x2.5 Kraft 2PC

50

35.46

Kent, WA

54814252

Box Gift 14x14x2 Extra White 2pc

50

37.38

Kent, WA

54814292

Box Gift 14x14x2 Kraft 2pc

50

40.40

Kent, WA

54814552

Box Gift 14x14x5 Extra White 2pc

25

33.00

Kent, WA

54816352

Box Gift 16x16x3 Extra White 2pc

50

68.00

Kent, WA

54818252

Box Gift 8x8x2 Xtra White 2pc

100

32.43

FOB

Item

Description

Case
Pack

Price

Denver, CO

Sold Out

Box Gift 8.5x8.5x8.5 Xtra

50

27.72

Denver, CO

54160

Box Gift 9x6x6 Xtra White

100

52.75

Denver, CO

54163

Box Gift 9x9x5.5 Xtra White

50

32.82

Denver, CO

54180

Box Gift 7x7x7 Xtra White

100

33.38

Denver, CO

Sold Out

Box Gift 15x7x7 Xtra Whit

50

32.06

Denver, CO

54186

Box Gift 14x14x2x2 Xtra White

50

32.92

Denver, CO

54400

Box Gift 2x2x2 Xtreme White

100

10.43

Denver, CO

54499

Box Gift 17x8.5x8.5x8.5 Xtreme

25

76.06

Denver, CO

54527

Box Gift 6x6x2x2 Kraft

100

22.75

Denver, CO

Sold Out

Box Gift 8x8x2x2 Kraft

100

32.02

Denver, CO

54595

Box Gift 12x12x2.5x2.5 Kraft

50

38.17

Denver, CO

54598

Box Gift 14x14x5x5 Kraft

50

47.35

Denver, CO

54797

Box Gift 12x12x10x10 Xtra

25

47.25

Denver, CO

5481079

Box Gift 7x7x7 Kraft 1PC

100

40.12

Denver, CO

5481131

Box Gift 6x6x4 Alligator White

100

22.98

Denver, CO

5481225

Box Gift 8x8x8.5 Xtra White 1PC

50

33.95

Denver, CO

Sold Out

Box Gift 10x10x6 Alligator 1PC

50

42.29

Denver, CO

5481252

Box Gift 12x12x10 Xtra White 2PC

25

47.25

Denver, CO

5481305

Box Gift 12x3x3 Xtra White 1PC

100

38.56

Denver, CO

5481351

Box Gift 9x9x5.5 Alligator

50

30.80

Denver, CO

5481452

Box Gift 14x14x10 Xtra White 2pc

25

53.11

Denver, CO

5481521

Box Gift 9x9x9 White Alligator

100

36.63

Denver, CO

54810752

Box Gift 7x7x7 Xtra White 2PC

100

54.50

Denver, CO

54812592

Box Gift 12x12x2.5 Kraft 2PC

50

35.46

Denver, CO

54814552

Box Gift 14x14x5 Xtra White 2pc

25

33.00

Denver, CO

54818292

Box Gift 8x8x2 Kraft 2 pc

100

32.16

FOB

Item

Description

Case
Pack

Price

Honolulu

Sold Out

Box Gift 3x3x3 Xtra White

100

14.15

Honolulu

54110

Box Gift 4x4x2 Xtra White

100

16.46

Honolulu

54120

Box Gift 5x5x3 Xtra White

100

26.09

Honolulu

54130

Box Gift 6x6x4 Xtra White

100

33.28

Honolulu

54135

Box Gift 6x6x6 Xtra White

100

35.01

Honolulu

54155

Box Gift 10x4.5x4.5 Xtra White

100

37.47

Honolulu

54160

Box Gift 9x6x6 Xtra White

100

52.75

Honolulu

54172

Box Gift 10.5x10.5x2x2 Xtra

50

30.86

Honolulu

54175

Box Gift 12x6x6 Xtra White

50

38.82

Honolulu

54180

Box Gift 7x7x7 Xtra White

100

48.38

Honolulu

54185

Box Gift 15x7x7 Xtra White

100

30.56

Honolulu

54196

Box Gift 16x16x3x3 Xtra

50

53.49

Honolulu

54470

Box Gift 10.5x10.5x5.5x5.5 Xtreme

50

78.40

Honolulu

54499

Box Gift 17x8.5x8.5x8.5 Xtreme

25

89.66

Honolulu

54530

Box Gift 6x6x4 Kraft Pinstripe

100

29.32

Honolulu

54555

Box Gift 10x4.5x4.5 Kraft

100

36.27

Honolulu

54575

Box Gift 12x6x6 Kraft Pinstripe

50

36.07

Honolulu

54595

Box Gift 12x12x2.5x2.5 Kraft

50

47.21

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708




American Retail Supply
Retail Tip of the Week for October 3, 2015

                                “Christmas Break-A-Bracket Sale”

                It’s October so that means it’s time for our annual
                                            Break-A-Bracket
                                    Christmas Packaging Sale



















This is your opportunity to save money, make sure you get the Christmas
packaging that you want for this all-important retail season, and pay for
it when you get it. 

When you order your Christmas Packaging now you’ll get Break-A-Bracket
Pricing
, you’ll get your packaging delivered when you want it, and you’ll
get billed for it when it ships.

As you likely know, we have quantity price breaks for most items. 
During our Break-A-Bracket Sale when you order 1 case of something
you’ll get the 5 case price, and when you order 5 cases you’ll get
the 25 case price, and when you order 35 cases you’ll get an additional 5% off. 

Plus, you can combine any of the Christmas Packaging product to
get your discount.

Go here to see all of the cool Christmas Packaging that qualifies for our
Break A Bracket Sale.

                                Call 800-426-5708 to order.
                Sale ends October 9, 2015

Custom printed items do not qualify for Break-A-Bracket pricing.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708







America Retail Supply
Retail Tip of the Week for October 2, 2015


           Gift Box Close Out

   


These are popular sizes and colors of gift boxes.  About a year ago our primary
supplier of gift boxes stopped making them so we went with an alternate supplier. 
The boxes from the new supplier look slightly different than the boxes from our
other source so we can’t just interchange them.

      That means you save big time now that we’re closing out this line. 

                   ½ Off

                    Very Limited Quantities – 
          Pricing Limited to Quantity on Hand

Xtra White - Boxes have a medium Xtra finish exterior and a dull white interior.
Xtreme White - Extra thick box with a high Xtra finish and white interior.
Kraft – Natural Kraft exterior and interior. 

            Call Now to order - 800-426-5708

FOB

Item

Description

Case
Pack

Price 

Kent, WA

54103

Box Gift 3x3x3 Xtra White

100

10.31

Kent, WA 

54127 

Box Gift 6x6x2x2 Xtra White 

100

29.49

Kent, WA 

54140

Box Gift 8.5x8.5x8.5 Xtra

50

27.72

Kent, WA

54160

Box Gift 9x6x6 Xtra White

100

52.75

Kent, WA 

54172

Box Gift 10.5x10.5x2x2 Xtra

50

25.54

Kent, WA

54180

Box Gift 7x7x7 Xtra White

100

33.38

Kent, WA

54186

Box Gift 14x14x2x2 Xtra White

50

32.92

Kent, WA 

54187

Box Gift 14x14x10x10 Xtra

25

52.57

Kent, WA

54195

Box Gift 12x12x2.5x2.5 Xtra

50

30.33

Kent, WA

54196

Box Gift 16x16x3x3 Xtra

50

43.66 

Kent, WA 

54199

Box Gift 17x8.5x8.5x8.5 Xtra

25

44.15

Kent, WA 

54400

Box Gift 2x2x2  Xtreme White

100

10.43 

Kent, WA 

54405

Box Gift 3x3x2 Xtreme White

100

11.30

Kent, WA 

54410 

Box Gift 4x4x2 Xtreme White

100

15.47 

Kent, WA 

54420 

Box Gift 5x5x3 Xtreme White

100

24.52

Kent, WA 

54425 

Box Gift 6x4.5x4.5 Xtreme

100 

25.85

Kent, WA

54430 

Box Gift 6x6x4 Xtreme White

100

32.66 

Kent, WA

54445

Box Gift 8x8x4 Xtreme White

100 

63.30

Kent, WA 

54450

Box Gift 8x8x6 Xtreme White

50 

34.77

Kent, WA 

54460

Box Gift 9x6x6 Xtreme White

100

69.99

Kent, WA 

54470

Box Gift 10.5x10.5x5.5x5.5 Xtreme

50

60.63

Kent, WA 

54475

Box Gift 12x6x6 Xtreme White

50

32.76 

Kent, WA

54485

Box Gift 15x7x7 Xtreme White

50

59.76

Kent, WA

54495

Box Gift 12x12x2.5x2.5 Xtreme

50

40.57

Kent, WA

54496

Box Gift 16x16x3x3 Xtreme

50

68.05

Kent, WA

54527

Box Gift 6x6x2x2 Kraft

100

22.75

Kent, WA

54547

Box Gift 8x8x2x2 Kraft

100

32.02

Kent, WA

54595 

Box Gift 12x12x2.5x2.5 Kraft

50

38.17 

Kent, WA

54797

Box Gift 12x12x10x10 Xtra

25

47.25

Kent, WA

5481079

Box Gift 7x7x7 Natural Kraft 1PC

100

40.12

Kent, WA

5481225

Box Gift 8x8x8.5 Xtra White 1PC

50

33.95

Kent, WA

5481252

Box Gift 12x12x10 Extra White 2PC

25

35.72

Kent, WA

54812592

Box Gift 12x12x2.5 Kraft 2PC

50

35.46

Kent, WA

54814252

Box Gift 14x14x2 Extra White 2pc

50

37.38

Kent, WA

54814292

Box Gift 14x14x2 Kraft 2pc

50

40.40

Kent, WA

54814552

Box Gift 14x14x5 Extra White 2pc

25

33.00

Kent, WA

54816352

Box Gift 16x16x3 Extra White 2pc

50

68.00

Kent, WA

54818252

Box Gift 8x8x2 Xtra White 2pc

100

32.43

FOB

Item

Description

Case
Pack

Price 

Denver, CO

54140

Box Gift 8.5x8.5x8.5 Xtra

50

27.72

Denver, CO

54160

Box Gift 9x6x6 Xtra White

100

52.75

Denver, CO 

54163

Box Gift 9x9x5.5 Xtra White

50

32.82

Denver, CO 

54180

Box Gift 7x7x7 Xtra White

100

33.38

Denver, CO 

54185

Box Gift 15x7x7 Xtra Whit

50

32.06

Denver, CO

54186

Box Gift 14x14x2x2 Xtra White

50

32.92

Denver, CO 

54400

Box Gift 2x2x2  Xtreme White

100

10.43

Denver, CO 

54499

Box Gift 17x8.5x8.5x8.5 Xtreme

25

76.06

Denver, CO 

54527

Box Gift 6x6x2x2 Kraft

100

22.75

Denver, CO 

54547

Box Gift 8x8x2x2 Kraft

100

32.02

Denver, CO 

54595

Box Gift 12x12x2.5x2.5 Kraft

50

38.17

Denver, CO 

54598

Box Gift 14x14x5x5 Kraft

50 

47.35

Denver, CO 

54797

Box Gift 12x12x10x10 Xtra

25

47.25

Denver, CO 

5481079

Box Gift 7x7x7 Kraft 1PC

100

40.12

Denver, CO 

5481131

Box Gift 6x6x4 Alligator White

100

22.98

Denver, CO 

5481225

Box Gift 8x8x8.5 Xtra White 1PC

50

33.95

Denver, CO 

5481241

Box Gift 10x10x6 Alligator 1PC

50

42.29

Denver, CO  

5481252

Box Gift 12x12x10 Xtra White 2PC

25

47.25

Denver, CO  

5481305

Box Gift 12x3x3 Xtra White 1PC

100

38.56

Denver, CO 

5481351

Box Gift 9x9x5.5 Alligator

50

30.80

Denver, CO

5481452

Box Gift 14x14x10 Xtra White 2pc

25

53.11

Denver, CO

5481521

Box Gift 9x9x9 White Alligator

100

36.63

Denver, CO

54810752

Box Gift 7x7x7 Xtra White 2PC

100

54.50

Denver, CO

54812592

Box Gift 12x12x2.5 Kraft 2PC

50

35.46

Denver, CO

54814552

Box Gift 14x14x5 Xtra White 2pc

25

33.00

Denver, CO

54818292

Box Gift 8x8x2 Kraft 2 pc

100

32.16

FOB

Item

Description

Case
Pack

Price

Honolulu

54103

Box Gift 3x3x3 Xtra White

100

14.15

Honolulu

54110

Box Gift 4x4x2 Xtra White

100

16.46

Honolulu

54120

Box Gift 5x5x3 Xtra White

100

26.09

Honolulu

54130

Box Gift 6x6x4 Xtra White

100

33.28

Honolulu

54135

Box Gift 6x6x6 Xtra White

100

35.01

Honolulu

54155

Box Gift 10x4.5x4.5 Xtra White

100

37.47

Honolulu

54160

Box Gift 9x6x6 Xtra White

100

52.75

Honolulu

54172

Box Gift 10.5x10.5x2x2 Xtra

50

30.86

Honolulu

54175

Box Gift 12x6x6 Xtra White

50

38.82

Honolulu

54180

Box Gift 7x7x7 Xtra White

100

48.38

Honolulu

54185

Box Gift 15x7x7 Xtra White

100

30.56

Honolulu

54196

Box Gift 16x16x3x3 Xtra

50

53.49

Honolulu

54470

Box Gift 10.5x10.5x5.5x5.5 Xtreme

50

78.40

Honolulu

54499

Box Gift 17x8.5x8.5x8.5 Xtreme

25

89.66

Honolulu

54530

Box Gift 6x6x4 Kraft Pinstripe

100

29.32

Honolulu

54555

Box Gift 10x4.5x4.5 Kraft

100

36.27

Honolulu

54575

Box Gift 12x6x6 Kraft Pinstripe

50

36.07

Honolulu

54595

Box Gift 12x12x2.5x2.5 Kraft

50

47.21


God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708




America Retail Supply
Retail Tip of the Week for September 30, 2015

                                       “Atta Boy”

Last week I told you about the Powerful Effect of Noticing
Good Things
.  Here’s another way you can notice good
things in your business.

It’s the system we use in which team members recognize
other team members when they deliver exceptional internal
or external customer service.  When someone sees or finds
out about someone giving exceptional customer service they
send an Atta Boy, or Atta Girl to everyone on the team via email.

The subject line is “Atta Boy” or “Atta Girl.” 

Here are a few examples of recent Atta Boys and Atta Girls:

Here’s an Atta Boy from Mark Turner about our POS tech crew. 
Remember, this gets sent to the entire company.  “I asked the
tech guys if they could answer a quick question (no charge)
for a prospect that has RMS in one business and is adding a 2nd. 
Her current vendor could not, or would not, and she tried checking
the web at Microsoft to no avail.  Our guys agreed to help her.
Brian called and left a message for the prospect and when she
called back, Peter took care of her.  I talked to her today.  She
said, ‘He was wonderful! Your quote was a few hundred more than
the other guys and money is tight, but you guys are getting
the business for sure.’”

From Ariane in sales about Dorothy in purchasing.  “Thank you
Dorothy for helping me enter a Lozier order - this is my first one
and Dorothy took the time to sit with me to make sure I understood
how to enter the order so it made sense for sales, purchasing, and
the client!  Way to go Dorothy for an ‘And Then Some Attitude!’”

Should you have ‘Atta Boys’ and ‘Atta Girls’ in your business?

                                   Special of the Week

      It’s September so that means it’s time for our annual...

                                  Break-A-Bracket
                            
                       
Christmas Packaging Sale























This is your opportunity to save money, make sure you get
the Christmas packaging that you want for this all-important
retail season, and pay for it when you get it. 

When you order your Christmas Packaging now you’ll get
Break-A-Bracket Pricing, you’ll get your packaging delivered
when you want it, and you’ll get billed for it when it ships.

As you likely know, we have quantity price breaks for most
items.  During our Break-A-Bracket Sale when you order
1 case of something you’ll get the 5 case price, and when
you order 5 cases you’ll get the 25 case price, and when
you order 35 cases you’ll get an additional 5% off. 

Plus, you can combine any of the Christmas Packaging
product to get your discount.

Go here to see all of the cool Christmas Packaging that
qualifies for our Break A Bracket Sale.

                                Call 800-426-5708 to order.

                         Sale ends October 9, 2015

Custom printed items do not qualify for Break-A-Bracket pricing.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708



American Retail Supply
Retail Tip of the Week for September 25, 2015

      “The Powerful Effect of Noticing Good Things at Work”

I read an article online from The Harvard Business Review titled, "The
Powerful Effect of Noticing Good Things at Work." 
A team conducted
a study on what is known as the “three good things” intervention. 
Participants completed a log of things that had gone “really well” that
day.  The responses ranged from delicious food to co-workers to the
mere fact that it was Friday.  After three weeks, stress levels and
mental and physical complaints declined by small but significant amounts. 
Moreover, on days when participants focused on good things, they were
better able to switch off stressful job-related thoughts in the evening
at home.  This simple practice — writing about three good things that
happened — creates a real shift in what people think about, and can
change how they perceive their work lives.  Other benefits of this
easy-to-implement and inexpensive exercise include potential increases
in creativity.  Creative thinking and innovation are enhanced by positive
emotions, especially feelings of contentment and joy.  Growth, development,
and forward thinking arise from positive emotions.

You can see the entire article here:
https://hbr.org/2015/09/the-powerful-effect-of-noticing-good-things-at-work.

Cool Stuff

3 Dimensional Textured Slatwall is the hot item in retail display. 
Create the exact feeling that you what is your store.



















We’ve added a lot of close up photos at our website so you and get
a great idea of the look you can achieve.  Click on the picture next
to the stock number to get a close up look.  Go here.
 

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708






American Retail Supply
Retail Tip of the Week for September 17, 2015

                          “5 Great Seasonal Events”

Today’s tip comes from Bob Negen from Whizbang! Training. 
You should sign up to get Bob’s tip of the week.  Just follow
this link http://bit.ly/TIP_1463140

1. Create "how-to" videos featuring holiday items from your
store.
For example, if you’re a cooking store, create a
“how to” about making Christmas cookies or pumpkin party
dip… then sample it in your store on seasonal party ware.

If you have a hardware or home improvement store, show
your customers how to easily clean leaves from their gutters,
or how to properly clean and shut down their central air
conditioner units.

Put the videos on your website and add them to your
Facebook Page and Pinterest Boards.  You can also
 include your featured item or service in your email
newsletter and offer a special deal on it.

2. Partner with a seasonal business. If you are a local
sporting goods retailer, you could partner up with a local
orchard or Christmas tree farm and cross-promote your
products.  For example, you can create a beautiful display
featuring trees and wreaths from a local orchard and in
turn they could set up a display using some of your outdoor
gear at their checkout.

Go one better and give out each other’s gift certificates
as bag stuffers or attached to customer receipts.

3. Share information about community events. Promoting
local seasonal events helps get people out and builds
excitement in your community.

Create a list of upcoming local events with dates and a
short description of each.  Post it in your email newsletter
and feature them on your Facebook Page.  Some events
might be: Oktoberfest, A Zombie Walk, Turkey Trot,
or Caroling.

Think of ways you can get the folks who are attending
those events into your store.  Maybe anyone dressed as
a zombie gets a free gift and their photo featured on your
Facebook Page, or if you bring in your race number it's good
for 20% off a purchase.  Get creative and attach an offer
to each event!

4. Give out gift certificates to volunteers who lend a hand
at your local food banks.
Call local shelters or food banks
who plan to have a big food drive or who will be serving a
turkey dinner on Thanksgiving. Offer them gift certificates
to your store that they can give to their volunteers as a
"thank you" for their help.

5. Create your own event. Grand Haven WhizBang! retailer
Tonya Christiansen hosts an annual "Dogtoberfest" in her
store, Must Love Dogs Boutique and Spa.

There's a costume contest, fun activities, and special deals
in her store during the event.  Her customers love it and it
not only gives them a special reason to come in, but Tonya
has the opportunity to get lots of free publicity!

What seasonal event can you create for your store that you
can "anniversary" each year?

Get in the habit of continuously finding ways to promote your
store and provide value to your customers and you’re in for a
great holiday season.

                                          Cool Stuff

3 Dimensional Textured Slatwall is the hot item in retail display. 
Create the exact feeling that you want in your store.



















We’ve added a lot of close up photos at our website so you and
get a great idea of the look you can achieve.  Click on the picture
next to the stock number to get a close up look.  Go here. 

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708





American Retail Supply
Retail Tip of the Week for September 11, 2105

                              “Spring Cleaning is Overrated”

I think spring cleaning is overrated. The time to clean up and clean out
is fall so we can make room for all of our Christmas packaging that will
be arriving soon.

This is the last time I'll tell you about our huge bag closeout sale. 

                                     All of these Bags are

                       ½ off

The sale is limited to the quantity on hand so go right now
to get the bag you want.

Follow this link to see Closeout paper, plastic, merchandise,
shopping and just about any other retail bag you can think about.

Here are just a few of the bags you can choose from:


                   Frosted Plastic Shopping Bags










                        High Density Plastic Bags











                          Paper Merchandise Bags













                            Paper Shopping Bags

                        Call 800-426-5708 to order.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708




American Retail Supply
Retail Tip of the Week for September 8, 2015

                                        “Close Out Prices”

We’re making room for all of our Christmas packaging that will be arriving
soon by closing out some of our slower-moving bags. 

                                        All of these Bags are

                         ½ off

The sale is limited to the quantity on hand so go right now
to get the bag you want.

Follow this link to see Closeout paper, plastic, merchandise,
shopping and just about any other retail bag you can think about.

Here are just a few of the bags you can choose from:


                    Frosted Plastic Shopping Bags










                        High Density Plastic Bags











                        Paper Merchandise Bags













                           Paper Shopping Bags

                                Call 800-426-5708 to order.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708





American Retail Supply
Retail Tip of the Week for September 4, 2015

                                “Perfect Timing”

We’re making room for all of our Christmas packaging that will
be arriving soon by closing out some of our slower-moving bags.

                            All of these Bags are

                   ½ off

The sale is limited to the quantity on hand so go right now
to get the bag you want.

Follow this link to see Closeout paper, plastic, merchandise,
shopping and just about any other retail bag you can think about.

Here are just a few of the bags you can choose from:


                    Frosted Plastic Shopping Bags










                       High Density Plastic Bags











                        Paper Merchandise Bags













                           Paper Shopping Bags

 


                           Call 800-426-5708 to order.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708





American Retail Supply
Retail Tip of the Week for September 1, 2015

                “The Wrong Way and The Mrs. Robaledo Way”

Here’s a story from one of my all-time favorite customer service books,
WAYMISH Why Are You Making It So Hard for me to give you my money

We hired a young lady who just two days earlier had moved to California
from Chicago. She was studying drama and would be working for us part
time. On the first day she was to report to work, however, she didn't
show up.

We were concerned. She was a stranger in town, and on her own. We
called the number she had scribbled down on her resume: Wrong number.
We checked with our local phone company, Pacific Bell, and were told that
the prefix was a GTE number; GTE then volunteered its 800 service number.

There was an address on the resume, so we tried to get the phone
company to use their reverse directory to find our new, missing employee's
phone number. The first GTE operator was uncooperative and shut the door
by saying, "We don't do anything but give out numbers. We don't ...." We hung
up. Our theory is...we are customers. We don't have to put up with scolding,
static, poor attitudes, negatives, etc. We just hang up.

We redialed the GTE 800 service number. A very pleasant operator put me
through to supervisor Mrs. Robaledo, who was perfect: patient, soft, easy.
She went off the line, came back and said, "Sir, that number you gave me was
one digit off and the number you need is unlisted, so the only thing I can do is
call that number and request that they call you."

What modest Mrs. Robaledo was doing is what every customer-service guru tries
to teach, do and drive down as a message to customer-service people! I asked
Mrs. Robaledo to whom I should write a Thank You, and she said (ready?)...

"Oh, sir, you needn't do that. That's what we're here for." Atta girl, way to go,
Mrs. Robaledo!

Some people solve problems. Other people create problems. And the weird thing
is...they are often in the same company.

Are you a problem solver for your customers? 

Follow this link to get WAYMISH. 

 
                                                       













                                                     


                                                      Retail Tip
                                            Special of the Week

Free Tagger Labeler

Order just 3 packages of Labels and get this Avery Dennison PB Labeler
for free.  You can choose from 13 different stock PB labels, check them
out here.
  You’ll get your PB One Line Labeler worth $59.88 for FREE
Limit 5 free labelers.

                            Call 800-426-5708 to order.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708





American Retail Supply
Retail Tip of the Week for August 25, 2015
                    
                                                      Last Chance

This is the last reminder that I’m going to give you about the replay of the EMV
Webinar we did about two weeks ago.  On Friday I’ll be on to a Customer Service tip. 

Actually my tip last Friday was going to be my last reminder but we saw that
scores of you watched the replay over that weekend so I thought I would give
you one last chance.

                                        EMV Webinar Replay Available

We had great attendance for our EMV webinar and since no one dropped
off the webinar it must have been pretty good information. 

You can see a replay here:
https://youtu.be/VW8-pNAHkC0

During the webinar you’ll discover:

                    • What is EMV?
                    • Why the switch?
                    • Are you going to be liable if someone gives you a bad card?
                    • Do you need to switch to EMV?
                    • What happens if you don’t switch?
                    • Why you should switch and why you shouldn’t.
                    • How do you make the switch?
                    • How does EMV work?
                    • When do you need to switch?
                    • Are there other options that don’t put you at risk?

Go here to see the webinar replay:
https://youtu.be/VW8-pNAHkC0

                                 Call 800-426-5708 to order.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708





American Retail Supply
Retail Tip of the Week of August 21, 2015

                                "What Happens When Your Insurance 
                                            Company Drops You?"

One of our clients told us that their business liability insurance carrier told
them that if they are not EMV complaint the insurance company would drop
their coverage. 

I don’t know if that’s true for you or not, so I suggest you contact your
insurance agent, and make sure you know what EMV Credit Card Processing
is all about.

                            EMV Webinar Replay Available
We had great attendance for our EMV webinar, and since no one dropped
off the webinar it must have been pretty good information.

You can see a replay here:
https://youtu.be/VW8-pNAHkC0

During the webinar you’ll discover:

        • What is EMV?
        • Why the switch?
        • Are you going to be liable if someone gives you a bad card?
        • Do you need to switch to EMV?
        • What happens if you don’t switch?
        • Why you should switch and why you shouldn’t – by the way,
          you probably should switch.
        • How do you switch?
        • How does EMV work?
        • When do you need to switch by?
        • Are there other options that don’t put you at risk?

Go here to see the webinar replay:
https://youtu.be/VW8-pNAHkC0 

                                                Retail Tip
                                       Special of the Week
                            Free Labeler Offer Expires Today

Free Sato Labeler

Order just 3 packages of Labels and get this Avery Dennison PB
Labeler for free. You can choose from 13 different stock PB labels,
check them out
here. You’ll get your PB One Line Labeler worth
$59.88 for FREE. Limit 5 free labelers.

This special offer expires on August 21. 

                                Call 800-426-5708 to order.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708





American Retail Supply
Retail Tip of the Week of August 18, 2015

                                WOW!bits at Sea Lion Caves

Last week I introduced you to WOW!bits.  

WOW!bits are specific things you do that create an exceptional
customer experience.  Earlier in the week I shared a staff memo
that Boomer Wright from Sea Lion Caves in Florence, Oregon sent
to his team.  In the memo Boomer reviewed the things his team
does to deliver a fabulous customer service experience for every
customer.  Each of these things is a WOW!bits.  None of them
alone is incredibly impressive, but when put together and delivered
by every person every time they are impressive!

As you review Boomer’s list, start your list for your store.  Again,
Make-You-Happy Customer requires that you train your team with
the specific things (WOW!bits) you do to deliver a “WOW” customer
service experience.

Here are just some of the WOW!bits at Sea Lion Caves:

Lot Staff:
        • Meet and greet
        • Help Customers park
        • Remind them to bring their binoculars, coats, sweatshirts,
           appropriate shoe ware,
        • Remind them to lock their vehicle
        • Answer questions

Popcorn Person:
        • Welcomes them
        • Directs them to the ticket counter.

The Ticket Person:
        • Welcomes them
        • Smiles (I'm sure Boomer could have added this to each area also)
        • Explains what we offer

The Cave Attendant:
        • Meets and greets the Customer
        • Explains the cave
        • Answers questions about the sea lions, the history and legacy
          of the Caves, bird information, geologic information, and other
          questions about the local flora and fauna.

Gift Shop:
        • Very clean bathrooms
        • Clean and organized gift shop
        • World famous popcorn and fudge
        • Variety of reasonably priced merchandise
        • Smile
        • Quick and friendly service

Upon leaving:
        • Thanked for their business
        • Asked to return again soon

When they hit the lot again to leave:
        • Lot attendants thank them for their visit and ask them
          to return soon.
        • If there are questions about eating places, motels, or
          other attractions either north or south, they recommend them. 

                                                Retail Tip
                                       Special of the Week

Free Sato Labeler

Order just 3 packages of Labels and get this Avery Dennison PB
Labeler for free. You can choose from 13 different stock PB labels,
check them out here. You’ll get your PB One Line Labeler worth
$59.88 for FREE. Limit 5 free labelers.

This special offer expires on August 21. 


                                Call 800-426-5708 to order.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708





American Retail Supply
Retail Tip of the Week of August 14, 2015

                            "It Must Have Been Good"

EMV Webinar Replay Available

We had great attendance for our EMV webinar on Wednesday
and since no one dropped off the webinar it must have been
pretty good information. 

You can see a replay here:

https://youtu.be/VW8-pNAHkC0

During the webinar you’ll discover:

            • What is EMV?
            • Why the switch?
            • Are you going to be liable if someone gives you a bad card?
            • Do you need to switch to EMV?
            • What happens if you don’t switch?
            • Why you should switch and why you shouldn’t – by the way,
              you probably should switch.
            • How do you switch?
            • How does EMV work?
            • When do you need to switch by?
            • Are there other options that don’t put you at risk?

Go here to see the webinar replay:

https://youtu.be/VW8-pNAHkC0

                                               Retail Tip
                                    Special of the Week

Free Sato Labeler

Order just 3 packages of Labels and get this Avery Dennison PB
Labeler for free.  You can choose from 13 different stock PB labels,
check them out here.  You’ll get your PB One Line Labeler worth
$59.88 for FREE.  Limit 5 free labelers. 

This special offer expires on August 21.




                        Call 800-426-5708 to order.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708




American Retail Supply
Retail Tip of the Week of August 11, 2015

                            New EMV Credit Card Requirements

The new EMV credit card standards take effect on October 1, 2015. 
Are you ready?

There are a lot of questions on the minds of retailers, and a lot
of scary rumors. 

On August 12 we’re hosting a 30 minute webinar to make sure you
know everything you need to know about EMV, answer your questions
and dispel some of the rumors. 

We’ll go over everything in 30 minutes or less and then we’ll answer
any questions you may have.

We will discuss:

    • What is EMV?
    • Why the switch?
    • Are you going to be liable if someone gives you a bad card?
    • Do you need to switch to EMV?
    • What happens if you don’t switch?
    • Why you should switch and why you shouldn’t – by the way,
        you probably should switch.
    • How do you switch?
    • How does EMV work?
    • When do you need to switch by?
    • Are there other options that don’t put you at risk?

Go here to register now.

https://attendee.gotowebinar.com/register/103527083918585089

We only have room for 100 attendees so register now.

                                              Retail Tip
                                    Special of the Week

Free Sato Labeler

Order just 3 packages of Labels and get this Avery Dennison PB Labeler
for free.  You can choose from 13 different stock PB labels, check
them out here.
  You’ll get your PB One Line Labeler worth $59.88 for
FREE.  Limit 5 free labelers.

                                Call 800-426-5708 to order.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708





Americian Retail Supply
Retail Tip of the Week of August 7, 2015

                            WOW em with
WOWbits©

When asked why someone should do business with you verses the
competition, almost every business owner will tell you, "Because
we have great customer service."  Here's how the rest of the
conversation goes:

Keith: What do you mean by that?

Business Owner: Well... we have great customer service.

Keith: What specifically, do you mean by that?

Business Owner: We treat our customer well.

Keith: What specific things do you do to treat your customers well?

Business Owner: Flustered, the business owner searches his
mind and comes up with THE ANSWER.
  "We treat them like
we would what to be treated."

Make-You-Happy Customer Service businesses have specific
things they do that create an exceptional customer experience. 
We call these WOWbits©. Make-You-Happy Customer Service
is not about vague or cloudy ideas.  Make-You-Happy Customer
Service requires that you train your team with the specific things
they do to deliver Out-Nordstrom Nordstrom, Make-You-Happy
Customer Service.  You need to train you team with your WOWbits©.

Earlier this week I shared a lot of the specific things that Sea Lion Caves in
Florence, Oregon does to deliver Out-Nordstrom Nordstrom Customer Service. 
I suggest you follow this link to see those specific WOWbits© and start
your list for your store.

I recently did a webinar with Boomer from Sea Lion Caves entitled,
How to Create Happy Customers Who Come Back Time and Time Again
and Enthusiastically Tell Others About You. 
You can watch a replay
at http://bit.ly/1KgppPb.

                                             Cool Stuff

Check out these cool, full color reusable bags that we’ve made
for two clients. How could you use a bag this cool in your business?


























                             Call 800-426-5708 to order.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708







American Retail Suplly
Retail Tip of the Week for August 6, 2015

                Are You Ready For EMV Credit Card Requirements?

The new EMV credit card standards take effect on October 1, 2016.
Are you ready?

There are a lot of questions on the minds of retailers, and a lot of
scary rumors.

On August 12, we’re hosting a 30 minute webinar to make sure you
know everything you need to know about EMV, answer your questions
and dispel some of the rumors.

We’ll go over everything in 30 minutes or less and then we’ll answer
any questions you may have.

We will discuss:

    • What is EMV?
    • Why the switch?
    • Are you going to be liable if someone gives you a bad card?
    • Do you need to switch to EMV?
    • What happens if you don’t switch?
    • Why you should switch and why you shouldn’t – by the way,
      you probably should switch
    • How do you switch?
    • How does EMV work?
    • When do you need to switch by?
    • Are there other options that don’t put you at risk?

Go here to register now.

https://attendee.gotowebinar.com/register/103527083918585089

We only have room for 100 attendees so register now.

                                            Cool Stuff

Check out these cool, full color reusable bags that we’ve made
for two clients.  How could you use a bag this cool in your business?



























                            Call 800-426-5708 to order.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708





American Retail Supply
Retail Tip of the Week of August 4, 2015

                                “How Sea Lion Caves Creates   
                                 Legendary Customer Service”

Last week I told you how Sea Lion Caves in Florence, Oregon delivered
legendary customer service when they changed a tire for a client.  You
can see last week’s tip here.

Here’s a memo that Boomer Wright from Sea Lion Caves recently sent
to his team.  This Memo has 5 Customer Service secrets from the
Out-Nordstrom Nordstrom Customer System in it.  We’ll be discussing
them over the next few weeks.

Staff Memo
Elizabeth Kirby came into my office this morning to tell me about a
lady who approached her this morning at church.  The lady informed
her that she really appreciated the great Customer service she
received here yesterday.  The staff greeted her at the door with
smiles and a welcome.  While here, she was treated with more smiles
and a courteous attitude.  When she left, she was thanked for visiting
us and told to come and visit us again, soon. Well Done!

Apparently before her visit to the Cave, she had attempted to visit
(name taken out for use here - substituted with competition).  Upon
her arrival she asked the ticket person if she could use a coupon,
which unfortunately had expired.  She was rudely told “NO” and the
ticket person blew up at her for even asking the question.  When she
then requested to speak to the manager, the manager was less than
supporting.  She informed them that that was the last time she was
attending or bringing anyone to the Aquarium.

Here is the over-riding question the Competition does not understand
– How much is a Customer worth?  Do you think the offended lady
will return to the Competition?  How many people will she tell about the
rude and condescending Customer service she met at the Competition? 
How many people will she convince to never visit the Competition?  Is
saying “No” to a $2 off coupon because it has expired saving them money?
I sure hope you answered no to all of my questions!

We are a team here at the Caves and each of us have a responsibility
to make the Customer happy!  From the time they arrive, they are met
and greeted by the lot staff.  They help Customers park, remind them
to bring their binoculars, coats, sweatshirts, appropriate shoe ware,
lock their vehicle and answer any questions they may have.  The popcorn
person welcomes them again and directs them to the ticket counter. 
The ticket person then welcomes then with a smile and explains what
we offer here at the Caves.

The Cave attendant meets and greets our Customers then explains and
answers questions about the sea lions, the history and legacy of the Caves,
bird information, geologic information, and other questions about the local
flora and fauna. 

When they return to the gift shop, they encounter very clean bathrooms,
a clean and organized gift shop, world famous popcorn and fudge, and a
variety of reasonably priced merchandise.  Gift shop staff smile and provide
quick and friendly service.  Upon leaving, they are thanked for their business
and asked to return again soon.  When they hit the lot again to leave, lot
attendants thank them for their visit and ask them to return soon.  Also, if
there are questions about eating places, motels, or other attractions either
north or south, they make recommendations.

That is Make You Happy Customer Service – and we do it together and we
do it good!!!!!

I recently did a webinar with Boomer from Sea Lion Caves entitled, How to
Create Happy Customers Who Come Back Time and Time Again and
Enthusiastically Tell Others About You. 
You can watch a replay at http://bit.ly/1KgppPb.

                                        Cool Stuff

Check out these cool, full color reusable bags that we’ve
made for two clients.  How could you use a bag this cool
in your business?

 












 











                             Call 800-426-5708 to order.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708





American Retail Supply
Retail Tip of the Week of August 3, 2015

    October 1st Deadline For New Credit Card Requirements

The new EMV credit card standards take effect on October 1, 2016. 
Are you ready?

There are a lot of questions on the minds of retailers, and a lot of
scary rumors. 

On August 12, we’re hosting a 30 minute webinar to make sure you
know everything you need to know about EMV, answer your questions
and dispel some of the rumors.

We’ll go over everything in 30 minutes or less and then we’ll answer
any questions you may have. 

We will discuss:

• What is EMV?
• Why the switch?
• Are you going to be liable if someone gives you a bad card?
• Do you need to switch to EMV?
• What happens if you don’t switch?
• Why you should switch and why you shouldn’t – by the way,
  you probably should switch
• How do you switch?
• How does EMV work?
• When do you need to switch by?
• Are there other options that don’t put you at risk?

Go here to register now.

https://attendee.gotowebinar.com/register/103527083918585089

We only have room for 100 attendees so register now.

                                            Cool Stuff
                                     Display Baskets

















Willow basket merchandisers feature an attractive antique bronze finish
along with stylish and durable willow baskets.
Choose from a variety of
styles, shapes and sizes of displays. 

                               Call 800-426-5708 to order.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708




American Retail Supply
Retail Tip of the Week of July 31, 2015

                                    New Credit Card Requirements

The new EMV credit card standards take effect on October 1, 2015. 
Are you ready?

There are a lot of questions on the minds of retailers, and a lot of
scary rumors. 

On August 12 we’re hosting a 30 minute webinar to make sure you
know everything you need to know about EMV, answer your questions
and dispel some of the rumors.

We’ll go over everything in 30 minutes or less and then we’ll answer
any questions you may have.

We will discuss:

• What is EMV?
• Why the switch?
• Are you going to be liable if someone gives you a bad card?
• Do you need to switch to EMV?
• What happens if you don’t switch?
• Why you should switch and why you shouldn’t – by the way,
  you probably should switch
• How do you switch?
• How does EMV work?
• When do you need to switch by?
• Are there other options that don’t put you at risk?

Go here to register now.

https://attendee.gotowebinar.com/register/103527083918585089

We only have room for 100 attendees so register now.

                                              Cool Stuff
                                        Display Baskets

















Willow basket merchandisers feature an attractive antique bronze finish
along with stylish and durable willow baskets.
Choose from a variety of
styles, shapes and sizes of displays. 

                            Call 800-426-5708 to order.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708




American Retail Supply
Retail Tip of the Week of July 29, 2015

                        “EMV The Good, The Bad, and the Ugly”

OK, the reality is EMV isn’t very bad or ugly, but it is confusing.  There
are a lot of questions on the minds of retailers, and a lot of scary rumors. 

On August 12 we’re going to host a 30 minute webinar to make sure
you know everything you need to know about EMV, answer questions
you may have and dispel some of the rumors.

We’ll go over everything in 30 minutes or less and then we’ll answer any
questions you may have.

We will discuss:

    • What is EMV?
    • Why the switch?
    • Are you going to be liable if someone gives you a bad card?
    • Do you need to switch to EMV?
    • What happens if you don’t switch?
    • Why you should switch and why you shouldn’t – by the way,
      you probably should switch.
    • How do you switch?
    • How does EMV work?
    • When do you need to switch by?
    • Are there other options that don’t put you at risk?

Go here to register now.

https://attendee.gotowebinar.com/register/103527083918585089

We only have room for 100 attendees so register now.

                                            Cool Stuff
                                      Display Baskets


















Willow basket merchandisers feature an attractive antique bronze finish
along with stylish and durable willow baskets.
Choose from a variety of
styles, shapes and sizes of displays. 

                                Call 800-426-5708 to order.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708






American Retail Supply
Retail Tip of the Week of July 28, 2015

                        “How to Create Legendary Customer Service”

During our Customer Service Webinar on July 16th, Boomer Wright from
Sea Lion Caves in Florence, Oregon shared this fun, true customer service
story from Sea Lion Caves.

Sea Lion Caves is packed with guests during the summer.

So much so that Boomer has someone in the parking lot to assist guests
in finding parking and making sure they are using all of the space efficiently.

One of their guests had gone to the caves and came back to their
motorhome to find a flat tire.  The guest didn’t have a lug wrench for the
tire, so the young man working the parking lot called Boomer on their two
way radio to see if he had one.  Boomer told that attendant where to
look in the maintenance shed to find one.

The attendant got the lug wrench, but didn’t stop there.  He actually changed
the tire for the couple.  As the couple drove down the coastal highway they
shared their fabulous customer service story with everyone they met and for
days Boomer had guests telling him that they heard about their marvelous
customer service while traveling.  How many more people do you think this
couple has told?  I’m guessing Boomer will hear about this for years.

Boomer says the attendant was simply practicing the “…and then some”
philosophy he learned in the Out-Nordstrom Nordstrom Customer Service System.

To hear more great customer service stories and learn, discover what “and
then some” is, and learn how to get your entire team dedicated to delivering
customer service that gets customers coming back time and time again,
and enthusiastically telling others about you, watch the replay of the webinar here:

                                            Webinar Replay

                                                 Cool Stuff
                                            Display Baskets


















Willow basket merchandisers feature an attractive antique bronze finish
along with stylish and durable willow baskets.
Choose from a variety of
styles, shapes and sizes of displays. 

                                Call 800-426-5708 to order.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708



American Retail Supply
Retail Tip of the Week of July 24, 2015

                                We Had the Book, But Not The Title…

This is an excerpt from one of my all time favorite customer service books,
"WAYMISH Why Are You Making It So Hard for me to give you my money?"

Joe Balli is an executive with Muscolino Inventory Services of Arcadia, California.
While you and I sleep, his brave souls sally forth to monstrous supermarkets
and small retail stores and count. They count items, SKUs (stock keeping
units), check shelf tags, prices and such.

For accuracy, these computer-carrying counters need to step up (literally)
to see clearly what's on the top shelves. That requires small portable ladders.

So Joe Balli goes to one of those gigantic warehouse club stores to shop for
100 portable two-step ladders.

Entering the mammoth store, Joe approaches the first employee he sees
and says, "I'd like to buy two-step ladders, a lot of them." "Aisle 8," the
guy snaps. "Wa-wa-wait a minute," Joe protests, "I mean I need a hundred."

"Aisle 8," says the clerk over his shoulder and walks off. Disgusted, Joe
goes in search of a manager. Finds him. Turns on his charm and says
cheerily, "Say...I'd like to buy about 100 small step ladders." "Aisle 8,"
the manager responds.

"No, no, no!" Joe protests, shaking his head side to side, "I mean, I'd like
to buy a hundred ladders...and maybe get some discount."

"We don't discount," snarls the manager.

Reaching out his hand in supplication, Joe begs, "Listen! You order them
from your base warehouse, bring 'em here on pallets and I'll get my truck
to pick them up outside your building," pointing through the doorway, “You
don’t even have to stock them!”

"We don't discount. Not interested," mutters the manager and starts
walking off.

Totally frustrated, Joe shouts, "Why Are You Making It So Hard for me
to give you my money??"

Ray heard the story from Joe, lifted the first letters of that priceless
phrase...and WAYMISH was born. Thank you, Joseph.

Remember, this incident took place at one store in a gigantic national
chain. Will anyone there ever know how much profit was lost from this
"original" Waymish?

So beware: The WAYMISH can strike anywhere.

Follow this link to get WAYMISH.


                                            Cool Stuff
                                      Display Baskets

 

















Willow basket merchandisers feature an attractive antique bronze finish
along with stylish and durable willow baskets.
Choose from a variety of
styles, shapes and sizes of displays. 

                            Call 800-426-5708 to order.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708





American Retail Supply
Retail Tip of the Week for July 21, 2015

                                Lessons From The Mouse

While I’ve edited this a bit, most of the information in this article
is from an article by Dan Kennedy.

One of the organizations that really understands and stresses
word-of-mouth advertising is Disney.  The Disney Parks, Disney
Land and Disney World benefit tremendously from repeat business
and from word-of-mouth advertising because of the exceptional
job done by everyone involved in customer service diplomacy.

Walt Disney never called the customers... customers.  He initiated
the Disney policy that continues today of thinking and talking
about the visitors to the parks as guests... not just customers. 
It's reported that Walt used to severely reprimand an employee
who wrote the word guests without a capital ‘G’. 

Walt believed that customer service diplomacy could be stated
that simply... treat each person as an honored guest with a
capital ‘G.'

Another way to think of this is that the customer must always be
given first priority.  Just about everybody with customer contact
responsibilities also has other responsibilities.

The receptionist has typing and filing to do.  The store clerk has
to also stock shelves.  The sales person has reports to complete
and so on.  It's remarkably easy and very dangerous, at least at
certain times, to react to the customers and interrupt that other
work.  You're in the middle of adding a column of figures and the
phone rings.  What is your reaction?

You're bent over putting away a stack of files and in walks a
customer fifteen minutes early for his appointment.  What's
your reaction?

No matter how hard we try to make it otherwise our mental reactions
are sensed by the other person.  A plastic put on smile does not
mask an inner grumble.  Just as you can sense how others really feel,
others can sense how you really feel.

How can you use this lesson from Mickey Mouse in your business?

Follow tip link to get more information about Dan Kennedy.

                        Retail Tip Special of the Week
                                    Display Baskets
















Willow basket merchandisers feature an attractive antique bronze
finish along with stylish and durable willow baskets.
Choose from a
variety of styles, shapes and sizes of displays.

                            Call 800-426-5708 to order.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708




American Retail Supply
Retail Tip of the Week for July 16, 2015

                                “It’s Today”

It’s today.  Join me at 1:00pm Pacific Time and discover how
two retailers use Out-Nordstrom Nordstrom Customer Service
in their businesses to create Loyal Customers Who Come Back
Time and Time Again and Enthusiastically Tell Others About You."

        This is a FREE LIVE EVENT.  Register NOW:
          
www.outnordstromcustomerservice.com

During the Webinar You'll Discover:

• The Silent Customer Killer that’s even worse than poor
    customer service.

• Why customer service is so poor and how to make sur
     it’s never poor in your business

• Why customer service training fails.

• The single most important thing you must do to
    Create Happy Customers.

• The one thing you can do today to improve your
    customer service overnight.

• The 235 words to share with your employees to make 
sure they never forget to give Out-Nordstrom Nordstrom
Customer Service.  (During the webinar I'll tell you where
you can get these 235 words so you can share them with
your team.)

            This is a FREE LIVE EVENT.  Register NOW:
              
www.outnordstromcustomerservice.com

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708




American Retail Supply
Retail Tip of the Week for July 14, 2105

                    “It’s This Week – Mark Your Calendar”

Join me and two retailers who have been using Out-Nordstrom
Nordstrom Customer Service in their businesses for years and discover:

                        "How to Create Loyal Customers 
                    Who Come Back Time and Time Again
                and Enthusiastically Tell Others About You."

           It’s this Thursday, July 16 at 1:00pm Pacific Time.

               This is a FREE LIVE EVENT.  Register here:
                
www.outnordstromcustomerservice.com

During the Webinar You'll Discover:

• The Silent Customer Killer that’s even worse than
   poor customer service.

• Why customer service is so poor and how to make
   sure it’s never poor in your business

• Why customer service training fails.

• The single most important thing you must do to
   Create Happy Customers.

• The one thing you can do today to improve your
   customer service overnight.

• The 235 words to share with your employees to
   make sure they never forget to give Out-Nordstrom
   Nordstrom Customer Service.  (During the webinar
   I'll tell you where you can get these 235 words
   so you can share them with your team.)

                This is a FREE LIVE EVENT.  Register here:
                
www.outnordstromcustomerservice.com

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708




American Retail Supply
Retail Tip of the Week for July 7, 2015

                                “The Happy Customer Handbook”

Follow this link to see our newest newsletter.

Drum Roll Please……………………………..

On July 16 I’ll be introducing my new book, The Happy Customer Handbook,
59 Secrets to Creating Happy Customers Who Come Back Time and Time Again
and Enthusiastically Tell Others About You.

 





















                                But You Can’t Buy It
                            You Can Get It For Free!

During my 45 minute Live Webinar on July 16th, I’ll give you the link to get
my book for free.  I even pay the postage.  What’s the catch?  All I ask is
that after you read the book you go to Amazon and give it an honest review. 
It’s not on Amazon yet.

                This is a FREE LIVE EVENT.  Register here:
                  
www.outnordstromcustomerservice.com

Join me on Thursday, July 16 at 1:00pm Pacific Time and discover,
"How to Create Loyal Customers Who Come Back Time and Time Again
and Enthusiastically Tell Others About You."

During the Webinar You'll Discover:

• The Silent Customer Killer that’s even worse than poor customer service.

• Why customer service is so poor and how to make sure it’s never poor
    in your business

• Why customer service training fails.

• The single most important thing you must do to Create Happy Customers.

• The one thing you can do today to improve your customer service overnight.

• The 235 words to share with your employees to make   sure they never
    forget to give Out-Nordstrom Nordstrom Customer Service.  (During the
    webinar I'll tell you where you can get these 235 words so you can share
    them with your team.)

                          This is a FREE LIVE EVENT. Register here:
                           
www.outnordstromcustomerservice.com


















                    Follow this link to see all the designs

If you sell gift cards you should certainly sell these pop up gift card
presentation boxes also. Sell them just like they sell French fries at
drive-ins: “Would you like fries with that?”

Your customers will love you for making it easy for them to WOW
their friend with the presentation of the gift card, and you’ll make
a little extra money.

Some retailers give the boxes away for free with a minimum dollar
amount on the gift card and charge if the amount is below the minimum.

Click here to look at the different styles of pop up gift card boxes.


God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708








American Retail Supply
Retail Tip of the Week for July 3, 2015

                        “The Happy Customer Handbook”

Follow this link to see our newest newsletter.

Drum Roll Please……………………………..

On July 16 I’ll be introducing my new book, The Happy Customer Handbook,
59 Secrets to Creating Happy Customers Who Come Back Time and Time
Again and Enthusiastically Tell Others About You.





















                                But You Can’t Buy It
                            You Can Get It For Free!

During my 45 minute Live Webinar on July 16th, I’ll give you the
link to get my book for free.  I even pay the postage.  What’s the
catch?  All I ask is that after you read the book you go to Amazon
and give it an honest review.  It’s not on Amazon yet.

               This is a FREE LIVE EVENT.  Register here:
                
www.outnordstromcustomerservice.com

Join me on Thursday, July 16 at 1:00pm Pacific Time and discover,
"How to Create Loyal Customers Who Come Back Time and Time
Again and Enthusiastically Tell Others About You."

During the Webinar You'll Discover

• The Silent Customer Killer that’s even worse than poor
   customer service.

• Why customer service is so poor and how to make sure it’s never
   poor in your business

• Why customer service training fails.

• The single most important thing you must do to Create
   Happy Customers.

• The one thing you can do today to improve your customer
   service overnight.

• The 235 words to share with your employees to make sure
   they never forget to give Out-Nordstrom Nordstrom Customer
   Service.  (During the webinar I'll tell you where you can get
   these 235 words so you can share them with your team.)

                This is a FREE LIVE EVENT. Register here:
                 
www.outnordstromcustomerservice.com


















                Follow this link to see all the designs

If you sell gift cards you should certainly sell these pop up gift card
presentation boxes also. Sell them just like they sell French fries at
drive-ins: “Would you like fries with that?”

Your customers will love you for making it easy for them to WOW
their friend with the presentation of the gift card, and you’ll make
a little extra money.

Some retailers give the boxes away for free with a minimum dollar
amount on the gift card and charge if the amount is below the minimum.

Click here to look at the different styles of pop up gift card boxes.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708






American Retail Supply
Retail Tip of the Week for July 1, 2015

                            Think Upside Down

Follow this link to see our newest newsletter.

Think about growing your business.  What are you going to do
to grow your business this year?
  Stop reading and take a minute
right now and think about it.

If you’re like most people, when you think about growing your
business, you think about getting new customers.  Mega stores
spend millions of dollars each year trying to get new customers,
and it continually amazes me that once they get me to try them,
the customer service is often so bad that I won’t ever go back.

When it comes to growing your business, Think Up-Side-Down. 
To grow your business, rather than thinking about getting new
customers first, think first about keeping your existing customers
and getting them to buy more from you.

Let’s look at the numbers.  Assume that ‘Their Business’ wants to
grow by 10% this year.  Let’s further assume that their customer
service is typical of most businesses and two out of ten customers
decide they are going to take their business elsewhere because
of lousy or indifferent customer service.  Let’s assume another 5%
go somewhere else for a multitude of reasons.  So they lose 25%
f their business each year.  Now, rather than growing by 10%,
‘Their Business’ needs to grow by 35% to hit their target growth
rate of 10%.

Now let’s look at ‘Your Store.’  You also want to grow by 10%.  But
because you and everyone on your staff understands that customers
give each of you your paycheck, and your vacations, and your raises,
and everything else you get; you simply do not lose customers due
to poor customer service.  You do lose about 5% of your customers
each year for a variety of reasons – they move, they die, misunder-
standings… whatever.  So for ‘Your Business’ after you take into
account losing 5% of your customers, you need to grow by 15% to
reach your 10% growth rate.

    The moral of the story is... it’s a lot easier to grow your
       business if you take care of your existing customers.

When you think about growing your business, Think Up-Side-Down.
Think in this order:

1. What can I do to keep my existing customers?
2. What can I do to increase business with my existing   
    customers?
            and finally...
3. How can I get new customers?

Join me on Thursday, July 16 at 1:00pm Pacific Time
and discover,
"How to Create Loyal Customers Who
Come Back Time and Time Again and Enthusiastically
Tell Others About You."

                This is a FREE LIVE EVENT.  Register here:
                 
www.outnordstromcustomerservice.com

                                    Cool Stuff

 
















If you sell gift cards you should certainly sell these pop up gift card
presentation boxes also.  Sell them just like they sell French fries at
drive-ins:  “Would you like fries with that?”

Your customers will love you for making it easy for them to WOW
their friend with the presentation of the gift card, and you’ll make
a little extra money.

Some retailers give the boxes away for free with a minimum dollar
amount on the gift card and charge if the amount is below the minimum.

Click here to look at the different styles of pop up gift card boxes.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708






American Retail Supply
Retail Tip of the Week for June 26, 2015

                    Customer Satisfaction is Worthless

Follow this link to see our newest newsletter by Keith Lee.

When it comes to customer service, the goal for many companies is
a satisfied customer.  Sounds pretty good right?

But, satisfied customers are just satisfied! Customer Satisfaction is
Worthless, Customer Loyalty is Priceless, by Jeffrey Gitomer, is one
of my all-time favorite business books. If someone else has a little
better price, or opens a store that’s a bit more convenient, they’re
gone.  Just think of it, if your goal is a satisfied customer, even if
you and your staff do everything perfectly,
the best you’ll get is a
satisfied customer
.  After all, that’s the goal.

But the reality is, if your goal is a satisfied customer, you’re going
to fall a bit short once in a while
.  Then where are your customers? 
Certainly, less than satisfied!  So customer satisfaction is not good
enough.  Your customer service expectations need to be exceptional.

            
You need to create not just satisfied customers, 
                                    but happy, loyal customers.

What happens when a happy, loyal customer finds a lower price? 
They’re likely to stay with you or at least let you know.  What
happens when a competitor who’s a bit more convenient moves in
and your customer is happy and loyal?  They’re likely to keep
coming to your store.

What happens when you mess up with a happy, loyal customer? 
Your happy, loyal customer knows that’s not normal, and they’re
likely to tell you and let you make it right.

What happens when the subject of the products or services you
offer comes up with a happy, loyal customer?  They’re likely to
rave about you and you’re likely to get another new customer.

Be sure that everyone in your business understands that your
customer service expectations are to create not just “satisfied”
customers but to deliver customer service that creates happy,
loyal customers who enthusiastically tell others about you.

Join me on Thursday, July 16 at 1:00pm Pacific Time and discover,
"How to Create Loyal Customers Who Come Back Time and Time
Again and Enthusiastically Tell Others About You."

This is a FREE LIVE EVENT.  Register here:

www.outnordstromcustomerservice.com

Register to attend this FREE LIVE Online Webinar at:

www.outnordstromcustomerservice.com

You'll Discover:

• Why customer service is so poor and how to fix it in your business.

• Why customer service training fails.

• The single most important thing you must do to Create Happy Customers.

• The one thing you can do today to improve your customer service overnight.

• The 235 words to share with your employees to make sure they never
    forget to give Out-Nordstrom Nordstrom Customer Service.  (During the
    webinar I'll tell you where you can get these 235 words so you can share
    them with your team.)

Register to attend this FREE LIVE Online Webinar at:

www.outnordstromcustomerservice.com

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708





American Retail Supply
Retail Tip of the Week for June 23, 2015

                  Independent Retailers are Thriving


The Harvard Business Review reports that if you can
prevent 5% of your customers from leaving, you can
increase your bottom line profit by 25–95%.

A US News and World Report study found that the
average American business loses 15% of its customer
base each year:

    • 68% of customers who stop buying from one business
      and go to another do so because of poor or indifferent service.
    • 14% leave because of an unsatisfactorily resolved dispute
      or complaint.
    • 9% leave because of price.
    • 5% go elsewhere based on a recommendation.
    • 1% die.

So 82% go somewhere else because of a customer
service issue!

With the Harvard Business Review reporting that you can
increase your bottom line profit by 25–95% if you can
prevent 5% of your customers from leaving, and US
News and World Report reporting that 82% of customers
leave one business and go to another because of a
customer service issue, if you are serious about staying
in business, you had better be serious about customer
service.

What’s sad for you and me, is that most of those
customers who leave don’t bother to complain.  They just
leave and don’t come back.  Then you’re stuck spending
a bunch of time, money, and resources trying to get new
customers when with some consistent and persistent
messages and training to both your team members and
customers, they would never have left in the first place.

It’s been shown time and time again that getting new
customers is one of the most expensive things you can
do to grow your business.  Once we get a new customer,
we simply can’t afford to lose them.

Join me on Thursday, July 16 at 1:00pm Pacific Time and
discover how two retailers, who will be joining me online, 
use Exceptional Customer Service to Thrive.  

"How to Create Happy Customers Who Come Back Time
and Time Again and Enthusiastically Tell Others About You"

Register to attend this FREE LIVE Online Webinar at:

www.outnordstromcustomerservice.com

You'll Discover:
• Why customer service is so poor and how to fix it in
   your business.

• Why customer service training fails.

• The single most important thing you must do to Create
   Happy Customers.

• The one thing you can do today to improve your customer
   service overnight.

• The 235 words to share with your employees to make sure
   they never forget to give Out-Nordstrom Nordstrom
   Customer Service.  (During the webinar I'll tell you where
   you can get these 235 words so you can share them
   with your team.)

Register to attend this FREE LIVE Online Webinar at:

www.outnordstromcustomerservice.com

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708






American Retail Supply
Retail Tip of the Week for June 19, 2015

                            What Emotion Do You Want?

Look at your old photo books or think back about the heartfelt memories
you can recall, and you will find that they all involve people and the huma
 interactions and connections we have with them, rather than material
possessions.  Even the movies and commercials that affect us the most
seem to get to us emotionally in some way.  If we can learn anything from
these “warm fuzzy” feelings and situations, it doesn’t take a genius to
realize that relationships and human connections are what we truly remember
and value in the end.  It seems to come down to the word “emotion” and
if you’ve ever been through some good sales training classes you’d know
that the word “emotion” is what becomes important in triggering a sale.
Remember: needs vs. wants?  Wants, and the emotions connected with
them, are what usually win.

When the experience is good or great, factors like cost can often become
secondary.  Consider every "touch point" or interaction in your relationship
with your customers, from how you greet your customers, to using their
name in a conversation, to calling them after a purchase to ensure they
are happy with their purchase.  It can be a lot of small things that can
make a customer feel good about your business.

This tip was excerpted from an article at retailrich.hubpages.com
I suggest you follow the link to read the entire article.  Then follow this link
to see how
3 Dimensional Textured Slatwall can help you create just the
right emotion in your store.

                                        What Emotion Do You Want?
                                    Create the emotion you want with
                                   
                                         
3 Dimensional Slatwall

 

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708






American Retail Supply
Retail Tip of the Week for June 17, 2105

                 What Do You Want Your Customers To Experience?

As I mentioned last week, retail is about the “feeling” and the “experience.” 
What do your customers feel when they are in your store?

                                    Décor can create “that” feeling

What feeling do you want your customers to feel?  Find the feeling below and
click on the link to see some great design ideas you can use to create just
the right feeling.

Be sure to give us a call at 800-426-5708 and we’ll help you create the feeling
you want.

Warm, Down Home - 

Contemporary, Tough, Sleek -

Natural Beauty, Warm Cozy -



Edgy, Midtown -



 

Rustic, Vintage, Antique, Outdoors -

Updated, Stylish -

Automotive -

You want to make a small space feel larger -

Warm, Rustic, Earthy-

The BIG APPLE, Clean, Sleek, Shiny -

Travel, Automotive, Motorcycle, RV, Roadway -

Honest, Authentic, Warm, Rustic -

Urban, Chic -


Strong, Urban, Industrial -

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708



American Retail Supply
Retail Tip of the Week for June 9, 2015

                                                What’s Your Feeling?

A couple months ago I discussed the “feeling” you want to create in your store. 
I told you that the “Good Old Days” of retail are gone.  The days of buying a lot
of "stuff," putting it on shelves, opening your doors, and expecting to succeed
are no longer a reality.  Today, retail is about more than buying products.

It's about the experience - the feeling your customer gets in your store.  What
do you want your customers to feel?  I told you your packaging can go a long
way to creating that “feeling.”

                                    Décor can create “that” feeling also

What feeling do you want your customers to feel?  Find the feeling below
and follow the link to see some great design ideas to create just the right feeling.

Be sure to give us a call at 800-426-5708 and we’ll help you create the feeling
you want.


Contemporary, Tough, Sleek

Edgy, Midtown

Updated, Stylish

You want to make a small space feel larger

Natural beauty, warm, cozy

Rustic, Vintage, Antique, Outdoors

Automotive

Natural Beauty, Warm Cozy

The BIG APPLE, Clean, Sleek, Shiny

Warm, Down Home

Travel, Automotive, Motorcycle, RV, Roadway

Warm, Rustic, Earthy

Honest, Authentic, Warm, Rustic

Urban, Chic

Strong, Urban, Industrial

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708



American Retail Supply
Retail Tip of the Week for June 2, 2015

                                             “What Did You See”

There is nothing that impresses a customer, or anyone else, more than really
listening to them.  We’re continuing with our series on listening and specifically
Mirroring by my friend
Dan Kennedy.

                                                    MIRRORING

On Friday we discussed mirroring and Dan told you that “people accept, trust
and spill their guts to people who they see themselves in.” That’s why
mirroring is such an effective communication tool.

Go here to see Friday’s tip.

Humor, mentioned by Kreskin, is a great mirroring opportunity.  Recently, I was
the odd man out, the new dynamic in a group of fine people who had already
been working together, been at several meetings together, and, although they
were not in sync themselves, their corporate political tendency would be and
was to unite in fear and resistance against the "outsider."  As I sat there that
morning, hoping for an opportunity to create rapport with somebody, the fifth
guy rolled into the meeting room and told everybody a joke. In this case, it was
a macho, coarse, "blue" joke, a locker room joke.  This told me a lot about that
guy.  Among other things, I decided to be a little "earthy" in my language,
particularly when agreeing with or piggybacking on this guy's comments.  It
wasn't long before he "bought me," became my ally, nodded approvingly when
I made a point.

I'll tell you something very interesting about all this, hopefully in a way that
is not offensive to anybody.  I have a number of friends in the hair styling/hair
salon industry, including a lady I've been friends with for many years - in fact,
we dated between my marriages.  Most of the men in her salon and, in my
observation, in the industry, are openly gay.  Women love these guys.  They
attach themselves to them; they confide in them, they tell them the most
amazing things.  We've talked about this, and everyone concludes that the
reason is mirroring; these gay men mirror the women.

There's a fine line here, to be aware of.  I do not suggest becoming a total
chameleon, changing to match the other person like a chameleon changes
colors to match his environment.  That's going too far.  You have to be you;
there has to be a core personality that is a constant.  But short of cutting into
that core personality, you can learn to modify your approach, to "lean" in the
same direction as the other person you're working with at the moment.

The example of speed of speaking is a good one.  Slowing or accelerating
your speed of speaking is certainly not the same as compromising your personality. 
But it can be very helpful in making the other person comfortable.  When you meet
a new person for the first time, that person instantly provides a "snapshot" of
what they're comfortable with - their speed of speaking, their posture, their
gestures - and you can immediately make some modifications in yourself, to mirror
the other fellow.  I think of it as about a 20% adjustment; 80% of me stays
constant, 20% tries to adapt, to mirror the other person I'm dealing with.

If you like this series on listening and communication I suggest you save these
emails in a file.  You can also see the entire series at

http://www.americanretailsupply.com/65221/a3324/Info-Center/
Retail-Tip-of-the-Week.html

On Friday we’ll discuss, The Right Image.

                                                    Cool Stuff
                                        
Custom Printed Tissue

Our clients are finding that custom printed tissue is a great value in terms
of making an impression with a customer and branding.  If you’re already
using tissue paper adding your custom print to the cost is inexpensive –
less than 10¢ per sheet.  New printing technology means you can get
printed tissue in smaller quantities – Just 10 reams!

Give us a call at 800-426-5708 and we’ll get you complete details.

Here are just a few of the custom printed tissue jobs we’ve done in
the last few months.


                                        Call 800-426-5708

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708





American Retail Supply
Retail Tip of the Week for May 29, 2015

                                             “Look in the Mirror”

There is nothing that impresses a customer, or anyone else, more than really
listening to them.  We’re continuing with our series on listening by my
friend
Dan Kennedy.

                                              MIRRORING

Tony Robbins has "popularized" this, but it's not anything new. The
Amazing Kreskin, a mind-reader by profession, wrote this, back in 1984:

"The ideal rapport is a mirror image of those you're confronting. Let
them see their best selves in you. If you're talking to someone who's
bombastic, be pleasantly bombastic, but not competitive.  If the person
is shy and soft-spoken, reflect that tone in yourself.  There's a little
of everyone else inside each of us, and the challenge is to find what
in us is in tune with the other person and reflect it.

Each of us has a particular way of speaking, a cadence, a speed, a
vocabulary.  Most of us appreciate a particular kind of humor - we don't
necessarily laugh at the same jokes that our neighbor does.  Being in
tune means reflecting these aspects of the other person.

Even your physical presence can enhance or detract from rapport. I'm
quick to remove the tie and jacket and roll up shirt sleeves the instant
I sense my audience is in a casual mood....I study the person's gestures. 
"Does he use his hands a lot?  I do too.  If not, then I won't either."

Simply, people accept, trust and spill their guts to people who they
see themselves in.  I've often done very well with hugely successful,
entrepreneurial men who created their success out of dust, struggled,
failed, recovered, made it through hard work and hustle because they
see themselves in me.

Conversely, I have a rough time dealing with corporate, middle
management bureaucrats who've gone from college to corporate
environment, and are better at office politics than anything else -
because they cannot see any of them reflected in me.  But, when
you really understand this, you can identify some `thing' about just
about everybody that you can mirror.

We’ll continue with this discussion on mirroring on Tuesday.  If you’ve
never used mirroring before I suggest you wait until Tuesday to try it. 
If used wrong, it can actually get in the way of good communication.

If you like this series on listening and communication I suggest you
save these emails in a file.  You can also see the entire series at

http://www.americanretailsupply.com/65221/a3324/Info-
Center/Retail-Tip-of-the-Week.html

                                            Cool Stuff
                                
Custom Printed Tissue

Our clients are finding that custom printed tissue is a great value in
terms of making an impression with a customer and branding.  If you’re
already using tissue paper adding your custom print to the cost is
inexpensive – less than 10? per sheet.  New printing technology means
you can get printed tissue in smaller quantities – Just 10 reams!

Give us a call at 800-426-5708 and we’ll get you complete details.

Here are just a few of the custom printed tissue jobs we’ve done
in the last few months.


                                        Call 800-426-5708

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708





American Retail Supply
Retail Tip of the Week for May 25, 2015

                                            “Body Language”

There is nothing that impresses a customer, or anyone else, more than
really listening to them.  We’re continuing with our series on listening by
my friend Dan Kennedy.

To really listen you need to “Read Between the Lines.”

BODY LANGUAGE
You probably remember "body language" as kind of a business fad.  For a
while, everybody was writing about body language, everybody was talking
about body language.  It was "hot." Then the business public moved its
attention to the next panacea and it was pretty much forgotten.  If you
find a book on body language at the bookstore today, it'll be buried on a
bottom shelf with dust on it.

However, it's as valid as ever.

We communicate much more openly nonverbally than we do verbally.  Even
while our lips lie, our physical movements tell the truth.  (Some people have
a real problem with their facial expressions and other physical movement
matching what they're saying so that, while others may not realize it consciously,
it makes them uncomfortable subconsciously, so that they do not trust that person.)

There are two ways to use an understanding of body language.  One is in the
reading of others' minds.  How do you tell when the person across the desk has
"bought" your idea?  If there are ten women at a bar, how do you tell which
one is eager to be asked to dance?  If you're a speaker, and there are twenty
people in the front row, how can you tell which one is best to pick on and kid
around with - and which one to leave alone?  In an office setting, how can
you determine when someone is really "in a good mood," to approach them
with your idea or request?

The second use of an understanding of body language is in reinforcing and
empowering your own verbal communication.  You can first make sure that
your physical movements and facial expressions are congruent with what
you're saying and how you're saying it.  You can go beyond that and make
your physicality communicate on a level by itself.  There are masters at this.
If you watch the Personal Power/Tony Robbins TV infomercial with the sound
turned off, you'll still pick up a certain positive, intriguing energy from Tony
throughout the show, but if you watch many other people being interviewed,
regrettably, myself included, that doesn't shine through.  

Glen Turner has a particular body movement he makes during the course of a
motivational speech, hooked to an especially compelling and persuasive point
that draws the audience's attention, pulls them toward him, and actually
moves them to the edges of their seats.

In one-on-one selling, I've learned there's a physical "way" that communicates
neediness to the other person, and drives away sales.  There's a different physical
"way" that communicates complete dispassion about whether or not the sale gets
made, that draws sales in.  For want of a better way to describe it, the relaxed
body language wins every time.

In Johnny Carson's closing broadcast, he brought a stool out on stage and sat
down on the stool, to talk to the studio audience and viewers at home - I think
the first time he had ever sat down on a stool on stage.  Why did he do that? 
By doing that he instantly and more effectively communicated: "Tonight is very
different and very special, and I'm going to deal with it and you differently, more
intimately than ever before.  I'm not going to talk at you; I'm going to share
with you" than if he had said all that a hundred times over.

If you want to end a conversation, you can hasten the other person along with
certain body language.  If you don't mind annoying the other person, looking at
your watch is the blatant version of this.  We can convey what's on our minds
and discover what's on others' minds with body language, and I suggest blowing
the dust off the old body language books and making a fresh study of all this to
be a very useful thing to do.

                                                  Cool Stuff
                                        Custom Printed Tissue

Our clients are finding that custom printed tissue is a great value in terms of
making an impression with a customer and branding.  If you’re already using
tissue paper adding your custom print to the cost is inexpensive – less than
10¢ per sheet.  New printing technology means you can get printed tissue in
smaller quantities – Just 10 reams!

Give us a call at 800-426-5708 and we’ll get you complete details.

Here are just a few of the custom printed tissue jobs we’ve done in the
last few months.

                                         Call 800-426-5708

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708

 






American retail Supply
Retail Tip of the Week for May 22,, 2015

                                         “The Eyes Have It”

We’re continuing with our series on listening.  There is nothing that impresses
a customer, or anyone else, more than really listening to them. 

In the past I’ve discussed the importance of smiling with your eyes. We’ve
all seen pasted “mouth-only smiles” and when you see it, you know it’s fake. 
But the eyes are also important in listening. 

My friend Dan Kennedy says it like this.

EYE CONTACT
At conventions or trade shows I sometimes catch myself committing this
"communication sin" - carrying on a conversation with one person while
frequently glancing around, watching for other people I know and need to
talk to.  Maybe it's forgivable in the trade show environment, but it's still
discourteous to the other person and, more importantly, a huge impediment
to total communication.

Maintaining total, unwavering eye contact with the other person gives you
incredible power. This is another aspect of active listening, of displayed interest,
of flattery, all of which contributes to the other person's desire to confide in
you.  Also, because "the eyes are the windows to the soul," you gain an intuitive
sense of the other person via the eye contact.

                                                   Cool Stuff
                                         Custom Printed Tissue

Our clients are finding that custom printed tissue is a great value in terms of
making an impression with a customer and branding.  If you’re already using
tissue paper adding your custom print to the cost is inexpensive – less than
10¢ per sheet.  New printing technology means you can get printed tissue in
smaller quantities – Just 10 reams!

Give us a call at 800-426-5708 and we’ll get you complete details.

Here are just a few of the custom printed tissue jobs we’ve done in the
last few months:



                                              Call 800-426-5708

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708





American Retail Supply
Retail Tip of the Week for May 19, 2015

                                            “Read Between the Lines”

There is nothing that impresses a customer, or anyone else, more than
really listening to them.  On Tuesday we discussed surface listening
and the fact that most people go through their daily lives with others
only “surface listening” to them.

To really listen you need to “Read Between the Lines.

My friend Dan Kennedy says it like this.

You've heard the phrase - "you have to read between the lines" - but
what does that really mean?  When a person talks or writes, he
communicates two ways at the same time; with EXPLICIT messages and
IMPLICIT messages.  Explicit is the actual, as-stated message. Implicit is
the "extra message" implied by voice inflection, body language, and
punctuation, etc.

Just as an example, has someone ever said to you, "If I were you, I
would..." Or, has someone said, "I don't care where we go for lunch. 
Chinese would be great, but I'm up for anything."  In both cases, there
is an implicit or extra message quite different from the explicit message. 
And, in both cases, there is an attempt at manipulative control.  In the
first example, the person really means: here's what to do.  In the second,
the person really wants Chinese.

Discipline yourself to ALWAYS listen for the implicit or extra message.

Incidentally, the less secure a person is, in general or in a particular situation,
the more likely he'll communicate his true thoughts through these extra
messages rather than his exact words. 
                                 

 Retail Tip Special of the Week
Sale Ends Today.
Slotted Standards
20% off all Slotted Standards
10% of all Standard Accessories
 
 



Slotted Standards a quick and easy way to add adjustable shelving, hangrails and
faceouts to any wall.

Choose 1/2'' slots, 1'' on center; or 1'' slots, 2'' on center. Unlike the thin standards
you’ll see in home center stores, our extra-thick commercial grade standards will last
years and years.

                                               This offer expires on May 19, 2015                                        
                                                    Call 800-426-5708 to order.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708



American Retail Supply
Retail Tip of the Week for May 14, 2015 

                                        “Can You Help Me?”

Thanks to you, we’re growing and we need a new sales representative. 
This person will work in our Kent, WA facility.  Do you know of anyone
you think would be a good fit for our position?  If so, we would love to
hear from them.  Please send this “help wanted” ad to them.

Professional Business to Business Sales

If you’re average, stop reading this, you’re wasting your time.  We’re not
looking for average.

If, on the other hand, you’re hard-working, a good learner, and are tired of
making the same amount of money as the person next to you who just
“gets by” at work, keep reading.

Your primary job is to keep your existing clients happy so they continue to
buy and then introduce them to other products they can use.  Our product
line is huge and every existing client could use more of our products.

We don’t believe in cold calling.  Our marketing gets prospects to order
something or raise their hand and say they are interested in a product. 
Only after they contact us do you contact them.

If you keep your existing clients happy, continue to provide them with the
products they currently buy, introduce them to new products, follow up on
new prospects and give them great service your sales and commission will
just continue to grow – almost like compound interest.

Our sales philosophy can be summed up in three words, “Make a Friend.” 

You will have a base salary + commission.  Medical insurance, 401K and
Section 125 plan.

This Sales Position is for you if you’re looking for a professional long-term
sales position with excellent income potential.  On average, our sales reps
have been with us for 10 years and 85% of their income comes from reorders
from existing clients.  

The right candidate will understand that your client gives you every raise
you’ll ever get, pays your mortgage, pays for your vacation, and even puts
the food on your dinner table.  If you understand that people buy from those
they know, like and trust and you want to create those types of relationships
with your clients, this is the job for you.

American Retail Supply is a Store Supply distributor that has been in business
since 1970.  See www.americanretailsupply.com.  We are based in Kent, WA. 
Each year more than 10,000 retailers rely on us for their store supplies and fixtures. 
Our clients include the most prestigious and well known retailers in the country. 
As a representative in this position, you will sell all of the supplies, fixtures, displays
and other products a retail store uses to stay in business.

Goals & Objectives (Essential Job Functions) of the Position:

• Create and grow customer relationships
• Sell everything a retailer needs to run his or her business
• Increase sales by selling more to existing customers
• Following up on leads to turn them  into customers who purchase their
  supplies through us
• Actively learn and know our products
• Develop relationships with customers that lead to trust; so that the client
  thinks of you as an unpaid employee through phone calls , field calls, trade
  shows, emails, letters
• Increase sales to new and existing businesses by selling multiple types of
  items to each client based on their needs.
• Probe to find out what customers need in order to supply them with
  everything they need to run their business and increase your sales.
• Be a good citizen who has integrity in dealing both internally with
  coworkers and externally with customers

Employment Requirements:

• Work Experience: Demonstrated ability to achieve.
• If you have the right work ethic, we can teach you to sell and be
  successful in our industry.

Education:

High school diploma at a minimum. 

Skills:

Ability to use basic computer programs, including: Word & Excel.
Essential Abilities, Behaviors & Motivators:
• Learn and retain a lot of product knowledge
• Communicate effectively on the phone and in person
• Self starter
• Self-motivated, focused
• Team player
• Solving needs
• Work smart
• Working hard without supervision

Working Conditions:

• Hours: 8:00 – 5:00pm Monday - Friday
• Environment: Sales office.
• Travel: You will spend a great deal of time on the phone with
  clients with some time in territory. Some tradeshow selling.

If you are a positive, hardworking, self-starter who would like to
work for a company who knows "Only Happy Clients Come Back"
this is the position for you.

How to Apply:

e-mail your cover letter and resume to Gerri@AmericanRetailSupply.com
Be sure to include the reasons you would be a good candidate for this position.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708

 




American Retail Supply
Retail Tip of the Week for May 12, 2015

                                        “Surface Listening”

There is nothing that impresses someone more than really listening to them. 
On Friday we discussed active listening.  Most people go through their daily
lives with others only “surface listening” to them.

My friend Dan Kennedy says it like this.

I experience this constantly myself and so do you.  People ask us how things
are going or how we are without wanting to know or waiting to hear anything
more than a "Fine" or "okay."  Most people 'listen' while doing other things - walking,
shuffling paper, whatever.  At home, dinner conversation is replaced by the TV
trays in front of the tube, and I'm guilty of it too.

After a period of time of this, a person becomes remarkably vulnerable to anybody
who stops, digs in and really listens.  A great cause of unhappiness in many peoples'
lives is the absence of anyone who is thoroughly fascinated with them and what
they're all about.  Filling this void gives you access, even control.

We’ll continue our discussion on listening on Friday.  Until then try to catch yourself
and stop surface listening.

                                        Retail Tip Special of the Week
                                        
Slotted Standards
                                        20% off all Slotted Standards
                                    10% of all Standard Accessories



Slotted Standards a quick and easy way to add adjustable shelving, hangrails and
faceouts to any wall.

Choose 1/2'' slots, 1'' on center; or 1'' slots, 2'' on center. Unlike the thin standards
you’ll see in home center stores, our extra-thick commercial grade standards will last
years and years.

                                This offer expires on May 15, 2015
                                        Call 800-426-5708 to order.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708

 




American Retail Supply
Retail Tip of the Week for May 8, 2015 

                                               “Clear Your Calculator”

One of the very best things you can do to get someone to Know, Like and
Trust
you is to really listen to them.  Think about it, how often does someone
really listen to you?

ACTIVE LISTENING means that you are as involved in a conversation as
the other person who is doing most of the talking.  Leaning forward,
nodding, appropriate facial expressions - in a business setting, taking
notes all helps.

The most important part of all, though, is 'total concentration.'

My friend Dan Kennedy says it like this:  “To be able to totally concentrate,
you have to first do what a `Psycho-Cybernetics' author called "clearing the
calculator."  Most little hand-held calculators have to be "cleared" of one
problem before working on another.  You have to do this mentally.  But there
is nothing more flattering or compelling than totally concentrating on another
person's personality.  

                                        Retail Tip Special of the Week
                                                   
Slotted Standards
                                        20% off all Slotted Standards
                                      10% of all Standard Accessories



Slotted Standards a quick and easy way to add adjustable shelving, hangrails and
faceouts to any wall.

Choose 1/2'' slots, 1'' on center; or 1'' slots, 2'' on center. Unlike the thin standards
you’ll see in home center stores, our extra-thick commercial grade standards will last
years and years.

                                        This offer expires on May 15, 2015
                                                Call 800-426-5708 to order.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708




American Retail Supply
Retail Tip of the Week for May 5, 2015

                                                “L.I.S.T.E.N.”

With the understanding that you really can’t read someone’s mind, I’m
sharing some strategies
Dan Kennedy has learned from “Mind Readers.” 
Dan says he uses these “Mind Reading” techniques to obtain information
and cooperation from others, to sell to, negotiate, persuade, motivate,
coach and counsel them.  You can also use these same techniques
to Make a Friend, which is what we teach in Out-Nordstrom Nordstrom
Customer Service.

Use this when working with a customer or a co-worker.

Last week we pointed out that one of the big reasons we are poor
listeners is that enormous investments are made throughout childhood
and adult life to teach us how to speak and how to write, but very little
is done to teach us how to listen.

To listen effectively and ACTIVELY you need to L.I.S.T.E.N.

L – Like… You have to find some thing(s) to honestly like about
     the other person.

I - Interest...you have to instantly cultivate a sincere interest, either in the
     other person or in the content of what the other person is saying. 
     For example, I'll pay attention to, say, Crandall, the CEO of American Airlines
     because of an interest in what he's saying on a talk show, because I travel
     a lot, and because I'm in business, not because he is a particularly interesting
     person; I'll pay attention to what Gregory Hines is saying on a talk show
     not because I'm interested in tap dancing, but because he is an interesting,
     passionate person.

S = See...meaning you have to really extend yourself to see the other
     person's point of view, to visualize the background and causes of the
     person's thinking...to use your mind's eye for greater understanding.

T = Touch...meaning you have to let yourself be 'touched' and, as the
     phone company says, "reach out and touch" the other person; let there
     be emotional linkage. If you try to keep yourself distant and uninvolved,
     the other person will sense it, respond by mirroring, and crawl into
     a protective shell.

E = Engage...take some initiative and be actively involved, without taking
     away control from the other person. Display your involvement by nodding,
     posture, other body language, brief questions, and agreement when possible,
     non-offensive devil's advocate type questions when you do not agree.

N = Need...you've probably heard the phrase "need to know," as in - "we'll tell
     them on a 'need to know' basis"...I suggest operating on a NEED to know basis;
     you have such a thriving, thirsty curiosity about what makes people tick that you
     really need to know as much about other people as you need to breathe. This
     creates sincere enthusiasm for what others tell you, encouraging them to tell you more.

                                         Retail Tip Special of the Week
                                                    
Slotted Standards
                                         20% off all Slotted Standards
                                     10% of all Standard Accessories

 
Slotted Standards a quick and easy way to add adjustable shelving, hangrails and
faceouts to any wall.

Choose 1/2'' slots, 1'' on center; or 1'' slots, 2'' on center. Unlike the thin standards
you’ll see in home center stores, our extra-thick commercial grade standards will last
years and years.

                                         This offer expires on May 15, 2015
                                                Call 800-426-5708 to order.
 

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708



American Retail Supply
Retail Tip of the Week for May 1, 2015

                                    “Why Can’t You Just Listen?”

With the understanding that you really can’t read someone’s mind,
I’m sharing some strategies
Dan Kennedy has learned from “Mind Readers.”

Dan says he uses these “Mind Reading” techniques to obtain information
and cooperation from others, to sell to, negotiate, persuade, motivate,
coach and counsel them.

You can use these same techniques to Make-a-Friend, which is at the
core of giving Exceptional Out-Nordstrom Nordstrom Customer Service.

Use this when working with a customer or a co-worker.

You may know that the inability to listen accurately and effectively
costs this country billions and billions of dollars annually.  There are big
problems: defense contractor costs overruns, airplane crashes, and all
sorts of mistakes made in business and industry, because while one person
insists he said it right, it was heard wrong.  There are little productivity
problems too, and business and personal relationships are destroyed.
Then there are students' poor grades.

And on and on - all because, while enormous investments are made
throughout childhood and adult life to teach us how to speak and how to
write, very little is done to teach us how to listen.  We’ll be working on
that over the next couple weeks.  In the meantime,
make a conscious
effort to listen better. 

                                        Retail Tip Special of the Week
                                       Gift Cards – 10% off any order

                      Here are a few cards we’ve provided recently.
























                    Gift Cards continue to be extremely popular. 
                                This offer expires on May 1, 2015.

                                      Call 800-426-5708 to order.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708



American Retail Supply
Retail Tip of the Week for April 28, 2015

                                    “Learn Something From Everyone”

With the understanding that you really can’t read someone’s mind, I’m sharing
some strategies
Dan Kennedy has learned from “Mind Readers.”

Dan says he uses these “Mind Reading” techniques to obtain information and
cooperation from others, to sell to, negotiate, persuade, motivate, coach
and counsel them.

You can use these same techniques to Make-a-Friend, which is at the core
of giving Exceptional Out-Nordstrom Nordstrom Customer Service.

Use this when working with a customer or a co-worker.

This is an attitude that is particularly useful in getting information from others - a
firm conviction that there is something to be learned from everyone and a
determination to learn something from everyone.

As with most things, attitude is at least as important as aptitude, if not more important. 
This simple mindset will draw people to you and motivate them to open up to you.


                                        Retail Tip Special of the Week
                                       Gift Cards – 10% off any order

                      Here are a few cards we’ve provided recently.
























                    Gift Cards continue to be extremely popular. 
                                This offer expires on May 1, 2015.

                                    Call 800-426-5708 to order.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708


American Retail Supply
Retail Tip of the Week for April 21, 2015

                                           “The Writing is on the Wall”

Here is a link to our new newsletter.

The writing is on the wall, it's big and bold, not hidden at all... If you're in retail
and you're "just another store" you're not going to survive.  I wish it were different,
but it's not. 

If, on the other hand, you know that in today’s retail environment you need
to have an image, a feel, create an experience for your customer, you want
to keep reading.

Do your bags match the feel and image you're looking to create?  If they don't
it's probably because design costs, and the high cost of multi-color printing
plates have kept you from creating the exact look you want... or, maybe
it's inspiration.  Maybe you haven't been able to picture the bag that will help
you create your special image.

The Artique Collection solves all of those problems.  There are no plate charges,
or design fees, yet you'll have a bag that looks totally customized.  If inspiration
is the issue, we'll show you lots of ideas here and we have dozens of others to
choose from.

Let your imagination go and picture your logo on one of the Artique Collection
bags below.

What does your store say?

Americana, sentimental, classic, vintage, comforting

Modern, classy, stylish, sophisticated

Warm, earthy, healthy

Fun, bubbly, let's-have-a-party, perky

Sassy, loud, fashionable, fashion forward

Fun, Southern, time-for-a-picnic, sweet, classic, summertime, charming

Happy, cheerful, playful, vibrant, fun, light-hearted, bubbly

Child-oriented, playful, cute, adorable, fun, silly, cheery

Dainty, peaceful, calm, refreshing, cool, feminine

Spicy, unique, diverse, fiery, clean, healthy

Lush, tropical, refreshing, relaxing, enjoyable, peaceful

Cute, adorable, fun, cheery, playful

Pleasant, hospitable, cheerful, feel-good, homey, earthy

Bright, clean, stylish, summery, candy stripe

Stylish, delicious, decadent, tasty, masculine, geometric

Elegant, classy, graceful, tasteful, cultured, exotic

Rustic, country, western-style, warm, natural

Unique, modern, industrial, ‘cleaner’, chic

Updated, stylish, trendy, sophisticated, chic, youthful

Bright, flowery, fun, spring-is-here, perky

                                

                                     Retail Tip Special of the Week
                                    Gift Cards – 10% off any order

                        Here are a few cards we’ve provided recently.
























                    Gift Cards continue to be extremely popular. 
                              This offer expires on May 1, 2015.

                                 Call 800-426-5708 to order.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708

 





American Retail Supply
Retail Tip of the Week for April 14, 2015 

                                “What Does Your Store Say?”

Here is a link to our new newsletter.

Beyond the Blackboard provides educational toys and games for the home and
classroom.  Their goal when they opened their first store in 2003 was to sell
the most inspirational and effective educational products they could find.  Jean
Boylan and Jacqueline Killian, the owners, wanted everything about their business
to show their passion for educating children and creating lifelong learners with
inquisitive minds and the confidence to have fun and be creative.

Karen, our sales representative, had worked with them for a while and saw their
focus on fun, the excitement of learning, the awe children have in learning, and
the "Dots" on their web site and business cards.  Karen knew that
Dippity Dots
was the perfect bag to enhance the image, feel, and experience Beyond the
Blackboard wanted for
their customers. 

In choosing a pattern from our Artique Collection, Jean and Jacqueline were able
to get a bag that looks totally custom yet they paid no design fees, plate fees
(in this case 3 plate fees - one for each color), created the image they wanted
for their stores, and were excited that they could use the color of Dots they
were already using.

Jean and Jacqueline decided to make their bags even more unique when they put the
primary reason for doing business in the personalized printing area rather than their
logo - GREAT LEARNING BEGINS HERE!

Do your bags match the feel and image you're looking to create?  If they don't it's
probably because design costs, and the high cost of multi-color printing plates have
kept you from creating the exact look you want.  Or, maybe it's inspiration.  Maybe
you haven't been able to picture the bag that will help you create your special image.

The Artique Collection solves all of those problems.  There are no plate charges, or
design fees, yet you'll have a bag that looks totally customized.  If inspiration is
the issue, we'll show you lots of ideas here and we have dozens of others to choose from.

Let your imagination go and picture your logo on one of the Artique Collection bags. 
What feeling do you want to create in your store? 

Americana, sentimental, classic, vintage, comforting

Modern, classy, stylish, sophisticated

Warm, earthy, healthy

Fun, bubbly, let's-have-a-party, perky

Sassy, loud, fashionable, fashion forward

Fun, Southern, time-for-a-picnic, sweet, classic, summertime, charming

Happy, cheerful, playful, vibrant, fun, light-hearted, bubbly

Child-oriented, playful, cute, adorable, fun, silly, cheery

Dainty, peaceful, calm, refreshing, cool, feminine

Spicy, unique, diverse, fiery, clean, healthy

Lush, tropical, refreshing, relaxing, enjoyable, peaceful

Cute, adorable, fun, cheery, playful

Pleasant, hospitable, cheerful, feel-good, homey, earthy

Bright, clean, stylish, summery, candy stripe

Stylish, delicious, decadent, tasty, masculine, geometric

Elegant, classy, graceful, tasteful, cultured, exotic

Rustic, country, western-style, warm, natural

Unique, modern, industrial, ‘cleaner’, chic

Updated, stylish, trendy, sophisticated, chic, youthful

Bright, flowery, fun, spring-is-here, perky

If you need some help choosing the right design for the “experience” you
want to create, give us a call at 800-426-5708. We love to help.

                                Retail Tip Special of the Week
                                        Free Jewelry Displays

Buy any four jewelry displays in this section and get the fifth for free.

You can mix and match as you wish. Choose any 4 items andget the 5th
of the same value, or lower value for free. Limit 10 free items. That means
you can and order up to 40 items on this special and get 10 for free.

See Jewelry Displays here

                                    Sale ends on Friday, April 17.
                                    Call 800-426-5708 to order.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708




American Reatil Supply
Retail Tip of the Week for April 10, 2015 

                                                “The Good Old Days”

Here is a link to our new newsletter.

The Good Old Days of retail are gone.  The days of buying a lot of "stuff," putting
it on shelves, opening your doors, and expecting to succeed are no longer a reality. 
Today, retail is about more than buying products. 

It's about the experience - the feeling your customer gets in your store.  What do
you want your customers to feel?  Your packaging can go a long way to creating
that “feeling.” 

While the bags and boxes you’ll see here look totally customized, you don’t need
to pay for high priced artwork, design, or printing plates.  Simply pick your design,
choose your ink colors, pick a paper and send us your logo – that’s it. 

If you need some help choosing the right design for the “experience” you want to
create, give us a call at 800-426-5708.  We love to help.

What is your store about?  What feeling are you trying to create?  What experience? 
Follow the links below.

What describes your store?

Americana, sentimental, classic, vintage, comforting

Modern, classy, stylish, sophisticated

Warm, earthy, healthy

Fun, bubbly, let's-have-a-party, perky

Sassy, loud, fashionable, fashion forward

Fun, Southern, time-for-a-picnic, sweet, classic, summertime, charming

Happy, cheerful, playful, vibrant, fun, light-hearted, bubbly

Child-oriented, playful, cute, adorable, fun, silly, cheery

Dainty, peaceful, calm, refreshing, cool, feminine

Spicy, unique, diverse, fiery, clean, healthy

Lush, tropical, refreshing, relaxing, enjoyable, peaceful

Cute, adorable, fun, cheery, playful

Pleasant, hospitable, cheerful, feel-good, homey, earthy

Bright, clean, stylish, summery, candy stripe

Stylish, delicious, decadent, tasty, masculine, geometric

Elegant, classy, graceful, tasteful, cultured, exotic

Rustic, country, western-style, warm, natural

Unique, modern, industrial, ‘cleaner’, chic

Updated, stylish, trendy, sophisticated, chic, youthful

Bright, flowery, fun, spring-is-here, perky

If you need some help choosing the right design for the “experience” you
want to create, give us a call at 800-426-5708.  We love to help.

 

                                    Retail Tip Special of the Week
                                          Free Jewelry Displays

Buy any four jewelry displays in this section and get the fifth for free.

You can mix and match as you wish. Choose any 4 items andget the 5th
of the same value, or lower value for free. Limit 10 free items. That means
you can and order up to 40 items on this special and get 10 for free.

See Jewelry Displays here

                            Sale ends on Friday, April 17.
                              Call 800-426-5708 to order.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708




American Retail Supply
Retail Tip of the Week for April 7, 2015 


                                    “How to Ask Questions”


With the understanding that you really can’t read someone’s mind, I’m sharing some
strategies
Dan Kennedy has learned from “Mind Readers.” Dan uses these “Mind Reading”
strategies to obtain information and cooperation from others, to sell to, negotiate,
persuade, motivate, coach and counsel them.  You should pass this on to your team. 

Keep in mind that everybody loves giving advice.  Asking people for their opinions and
their advice is a certain way to open a person up and get him “spilling” what he knows.

How to Ask Questions:

1. Ask questions that cannot be answered ‘yes’ or ‘no.’
2. Preface with “What do you think about…” or “how do you feel about…”
3. Form an extension question by repeating key words.
    Example:
    Wife: “You seem pre-occupied.  Is anything wrong?”
    Husband: “No.”
    Wife: “There must be something.”
    Husband: “Just a little trouble with the boss.”
    Wife: “Trouble with the boss?”
4. Start with questions that are easy to answer.
5. Exchange information - don’t relentlessly interrogate.
6. Stimulate further disclosure by agreeing when you can.


                                    Retail Tip Special of the Week
                                           Free Jewelry Displays

        Buy any four jewelry displays in this section and get the fifth for free.

You can mix and match as you wish.  Choose any 4 items andget the 5th
of the same value, or lower value for free.  Limit 10 free items.  That means
you can and order up to 40 items on this special and get 10 for free.

                                 See Jewelry Displays here

                              Sale ends on Friday, April 17.
                              
Call 800-426-5708 to order.

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708



American Retail Supply
Retail Tip of the Week for April 3, 2015

                “The Easiest Way to Get Anybody to Confide in You Like 
                                        Their Most Trusted Friend, Fast”

With the understanding that you really can’t read someone’s mind, I’m sharing some
strategies
Dan Kennedy has learned from “Mind Readers.” Dan uses these “Mind Reading”
strategies to obtain information and cooperation from others, to sell to, negotiate,
persuade, motivate, coach and counsel them.  You should pass this on to your team.

There is a classic persuasive/marketing/sales principle: People want most what they get
the least of.  And what most people get the least of is recognition and appreciation.  This
is true of the most successful person you know as it is of the most ‘ordinary’ person you
know.  At all levels of achievement, people are starved for recognition and appreciation. 
You can open a person up like magic, by dispensing lots of these two things.

For example, the busiest person in the world will back off from his business, will have all his
calls held, will drop whatever he’s doing to spend time with you and tell you everything you
can think of asking – if you’re very, very appreciative of how busy and important he is and
of the time he makes for you.

                        Retail Tip Special of the Week
                                        Free Gridwall

When you purchase three gridwall or slatgrid panels before April 3rd you'll
get the fourth for free. The fourth panel must be of equal or lower value
to the other three. You can get up to 10 free panels with this offer.
You
can see our gridwall, slatgrid, and accessories here.

                        Call 800-426-5708 to order.
                This offer expires on April 3, 2015!

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708

 





American Retail Supply
Retail Tip of the Week for March 27, 2015

                                “Subvert Your Own Ego”

With the understanding that you really can’t read someone’s mind, I’m sharing
some strategies that Dan Kennedy has learned from “Mind Readers” in order to
obtain information and cooperation from others, to sell, negotiate, persuade,
motivate, coach and counsel them.  You should pass this on to your team.

                                  Subvert Your Own Ego

Boy, are we vain! And, at the drop of a nickel, we'll be into the "can you top
this game" with anybody we're talking with. If the other person has an "I was"
or "I did" story, we've got a better one - "If someone has a story about running
a marathon in 4 hours and 15 minutes, we've got to tell ours about running a
marathon in 4 hours." And, when we legitimately know more about something
than the other person, we are compelled to demonstrate that superior knowledge.

This tendency must be suppressed if you are intent on learning as much as
possible about a person from a particular conversation.

The Ego is the enemy of communication anyway. The perfect path to another's
trust is the suppression of your ego, so that his may shine.

                                    Retail Tip Special of the Week
                                                    Free Gridwall

                           

When you purchase three gridwall or slatgrid panels before April 3rd you'll
get the fourth for free. The fourth panel must be of equal or lower value
to the other three. You can get up to 10 free panels with this offer.
You
can see our gridwall, slatgrid, and accessories here.

                                    Call 800-426-5708 to order.
                            This offer expires on April 3, 2015!

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708







American Retail Supply
Retail Tip of the Week for March 24, 2015

                            “How to Read Anyone’s Mind”

Over the next few weeks I’m going to share with you the secrets
Mind Readers use.

These ideas come from my favorite marketing mentor Dan Kennedy.  

In addition to being a master marketer, Dan is an incredible sales person. 
Dan has studied “Mind Readers” extensively, because he knows they
are, in fact, simply very good sales people.

In the next few weeks I’m going to share with you how Dan obtains
information and cooperation from others, to sell, negotiate, persuade,
motivate, coach and counsel them.  You should pass a lot of this
information on to your team. 

                                        Here’s the first tip:
                            It’s all about the relationship.

As you read these tips over the next few weeks understand that both
professionally and personally, the most valuable thing we do is to
make
relationships work. 

                            Retail Tip Special of the Week
                                            Free Gridwall

                    

When you purchase three gridwall or slatgrid panels before April 3rd you'll
get the fourth for free.  The fourth panel must be of equal or lower value
to the other three.  You can get up to 10 free panels with this offer. 
You
can see our gridwall, slatgrid, and accessories here.

                            Call 800-426-5708 to order.
                    This offer expires on April 3, 2015!

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708







American Retail Supply
Retail Tip of the Week for March 17, 2015

                                    It’s “How You Say It”

Last week I shared with you a tip from Jeffrey Gitomer's best-selling book,
Customer Satisfaction is Worthless, Customer Loyalty is Priceless.

Here’s what I shared with you last week.

Three secret words: You're in Luck

I tried to make an immediate appointment at a recording studio -- The
woman on the other end of the phone said -- "You can't do it until Friday.
We're booked solid until then. We can't take you."

She could have just as easily said, "Jeffrey, you're in luck! -- I've got
a spot open on Friday."

Same message -- different language. Much different feeling. How do
you say it? Start with "You're in luck!"

Here’s a reply I received from Kathy Morrow at Kathy Morrow Studio.

“I was talking with another artist at a show last weekend about building
her email mailing list. She said that when she asks if they want to be on
her email list they usually decline. I thought about it a moment and realized
that I don't ask, “Would you like to be on my email list?”

After a nice conversation I say, "I would LOVE to have you join my email list!"
Usually they do because I then tell them all the neat things they'll be getting.

It's like the "You’re in Luck!"

Even though the message is the same, it's all in the framing. One is taking
from the customer and the other is Giving to them.

How do you frame questions in your store to get the answer you what? Let
me know.
I’d like to share it with some of the 29,737 retailers who get this
tip each week.

P.S. You should check out Kathy’s web site: kathymorrowstudio.com. It is
very well done.
I learned what a Giclee is and ordered the “Santa’s First Gift”
Giclee from Kathy.

                    Retail Tip Special of the Week
                Free Avery-Dennison PB1 Labeler

Buy Three Boxes of stock labels and get a free
Avery Dennison PB1 Labeler

We’ve sold more of these Avery Dennison PB1 labelers than
any other labeler. Why? It’s the easiest to use and most
trouble-free labeler on the market. Buy just three boxes
of labels and get the labeler for free.

Save $60.47
Limit – 5 free labelers.

                    This offer ends March 15th, 2015!

God Bless.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708








American Retail Supply
Retail Tip of the Week for March 10, 2015


You’re in Luck

This Retail Tip is from Jeffrey Gitomer's hardback
best-selling book, Customer Satisfaction is Worthless,
Customer Loyalty is Priceless.

Three secret words.

You're in Luck

I recently tried to make an immediate appointment at a
recording studio. The woman on the other end of the phone
said, "You can't do it until Friday.  We're booked solid until then. 
We can't take you." 

Couldn't she have just as easily said…"Jeffrey, you're in
luck! -- I've got a spot open on Friday."

Same message -- different language.  Much different feeling.

How do you say it?  Start with "You're in luck!"

How can you use this idea in your business?  Discuss
this with your team.

                Retail Tip Special of the Week
            Free Avery-Dennison PB1 Labeler
                      

    Buy Three Boxes of stock labels and get a free
                  Avery Dennison PB1 Labeler 

We’ve sold more of these Avery Dennison PB1 labelers than
any other labeler.  Why?  It’s the easiest to use and most
trouble-free labeler on the market.  Buy just three boxes
of labels and get the labeler for free. 

Save $60.47

Limit – 5 free labelers.

This offer ends March 15th, 2015!

God Bless. 

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708






American Retail Supply
Retail Tip of the Week for March 5, 2015

Please accept my thank you gift for reading my emails. 
It's a pdf of my new book:

            

       Proven Secrets To Creating Highly Productive Teams
             How to Manage Your Team in One Hour a Week 
                 So You Can Live the Life You Want
 

Click on the title for access.


God Bless. 

Keith Lee
800-426-5708



 

American Retail Supply
Retail Tip of the Week for March 3, 2015
         

What Every Retailer Needs to Know
About 50 Shades of Grey

I haven’t seen the movie. I certainly haven’t read the book. 
But there is one thing about 50 Shades of Grey that you and
I both need to know.

Last weekend, while I was in my car, I was listening to a talk
show.  The host is an interior designer and she and her girlfriends
had gone to see the movie.  The movie creeped her out but, she
was WOWED!!! by the dress color, room colors, and use of colors
She said to go see the movie just to see the colors.

I’m certainly not going to tell you to go see the movie, but you
do need to know about the color.

The color is the Pantone Color of the Year – Marsala

Marsala is used above in the brick, the tie, the apron, the flowers,
the lip stick, and the dress.  How can you use Marsala in your store?
And how can you use the Pantone Color of the Year and still have a
store that stands the test of time?

As you’ll see below, it’s important to know that, you don’t need to
sell sex toys to use Marsala.

If you ask our sales reps what the hottest display product is, they
will tell you 3D Decorative Textured Slat Wall.  As the name implies
this is Textured 3 Dimensional Slat Wall.  It is a quick, easy, and
affordable way to create the exact feel you want in your store; and
it uses Marsala.

                            3D Decorative Textured Slat Wall

                    
Three of the stock designs of our 3D Decorative Textured Slat Wall.

Red Brick
“Bricks” is our best-selling 3-D Decorative Slat Wall.  It creates
a retail environment that feels like “Coming Home”

                                                               

                                          Sandstone Brick

                                                       

Terra Cotta Blocks
“Blocks” is a more robust version of bricks.  They make any
space feel warm, rustic, and earthy.

                      

Red Cedar
Natural beauty and warmth.  These solid planks are the
closest thing to the real thing (but they won’t crack, split,
cup, or warp like real wood).
 

                          

We have about 50 3D Decorative Slat Wall Designs to choose from. 
Give us a call at 800-426-5708 and a sales representative can
help you pick out just the right design for your store.

                         Retail Tip Special of the Week
                                Free Jewelry Displays

Buy any four jewelry displays in this section and get the fifth for free.

                      

You can mix and match as you wish.  Choose any 4 items and get the 5th
of the same value, or lower value for free.  Limit 10 free items.  That means
you can and order up to 40 items on this special and get 10 for free.

                        See Jewelry Displays here

                  Sale ends on Friday, February 27.
                  
                    Call
800-426-5708 to order.

God Bless. 

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708







American Retail Supply
Retail Tip of the Week for February 24, 2015


                            A Confession

I have really been letting you down.  When I started sharing
these tips with you on February 18, 2004, I did it for 3 reasons.
        1. I wanted to give you information you could use to be a
            better retailer.
        2. I wanted to make sure I stayed in front of you in case
            you needed some supplies and fixtures.
        3. I wanted to let you know about some specials.

In the eleven years I’ve been sending these emails to you, I wanted
to make sure that first and foremost you saw them as information to
help you run your business.

But I Have a Confession… for 11 years I’ve been so concerned that
you not see these emails as sales propaganda that I’ve let you down by
not telling you about some cool products and services we offer. 

Sure, I’ve had specials in the emails, but I’ve been reluctant to lead
with great information you need to know about our products and services. 
That’s going to stop.

At least twice a month, I’ll lead off my Retail Tip with “Cool Stuff”, a product
or service - or even something unique about a product or service that you’ll
want to know.  OK, frankly, not everything will be appropriate for your
business, but you’ll want to know about a lot of it.

                        Here’s your first “Cool Stuff” email

One of our long time manufacturers for top quality distinctive display cases
is Superior Display.  The woodworkers at Superior are true craftsmen – artists. 
If you’re looking for a display, or an entire store of top quality, distinctive
displays that show that you are not just another store, this is the
manufacturer for you.

Most manufactures are forced to order their wood from suppliers, sight
unseen, with no way of knowing what it will look like.  Fortunately,
Superior’s wood supplier is right down the street from their shop. This
allows them to hand-select all of the wood that goes into your displays. 
This insures that when you order multiple cases all of the grain matches.
Sometimes they’ll go through an entire unit of material to get what they
need, but the extra effort always shows in the end product.  

                   Grain Match Real Wood Display Cases

    


                        Retail Tip Special of the Week
                                Free Jewelry Displays

Buy any four jewelry displays in this section and get the fifth for free.

                      

You can mix and match as you wish.  Choose any 4 items and get the 5th
of the same value, or lower value for free.  Limit 10 free items.  That means
you can and order up to 40 items on this special and get 10 for free.

                        See Jewelry Displays here

                  Sale ends on Friday, February 27.
                  
                    Call
800-426-5708 to order.

God Bless. 

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708






American Retail Supply
Retail Tip of the Week for February 20, 2015
 
                                    The Competition

NEVER FORGET: The competition is NOT limited to those advertising
or selling the same goods or service you sell; your competition is
everyone vying for the attention, interest, and dollars of your consumer. 
In this way, you are competing with the tire store and the cruise line.

This definition idea comes from my favorite marketing mentor, Dan Kennedy. 
Starting to follow Dan Kennedy 23 years ago was one of the smartest
business decisions I made.  I suggest you follow Dan also.  Here’s a link to
find out more about Dan Kennedy.

                           Retail Tip Special of the Week
                                Free Jewelry Displays

Buy any four jewelry displays in this section and get the fifth for free.

                  

You can mix and match as you wish.  Choose any 4 items and get the 5th
of the same value, or lower value for free.  Limit 10 free items.  That means
you can and order up to 40 items on this special and get 10 for free.

                        See Jewelry Displays here

                  Sale ends on Friday, February 27.
                  
                    Call
800-426-5708 to order.

God Bless. 

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708






American Retail Supply
Retail Tip of the Week for February 18, 2015 

                                            It’s a Plot

In his book 50 Powerful Ideas You Can Use To Keep Your Customers
Paul Timm, writes:

J.D. Salinger said, "I am a kind of paranoid in reverse. I suspect
people of plotting to make me happy."  With an attitude like that
we'd look forward to every meeting with every customer.

Of course, we quickly learn that some customers do not seem to
be plotting to make us happy.  Most are very pleasant.  Some are
unusual.  A few are downright difficult.

Every person is different; each has a unique personality.  But the
kind of people who tend to bug us the most are the ones who are
not like us.  Accept this diversity and learn to enjoy it.  Know that
people's needs are basically the same at some level and that
treating them as guests will create the most goodwill, most of the time.

Work on verbal discipline: Train your self-talk and your comments
to others to focus on the positive, and avoid being judgmental.  Instead
of saying, "Can you believe that ugly dress on that lady?" say, "She
dresses interestingly."  Instead of saying, "This guy will nickel and dime
me to death," say "This customer is very cost-conscious."

At times you'll have to force yourself to avoid the negative and
judgmental, but accept the challenge and you can make a game
out of it.

Here is a challenge: Sincerely try for one full day to avoid saying
anything negative or judgmental about another person.
  If you make
it through the day, shoot for another day.  Verbal discipline can
become a habit that pays off.

You'll find yourself enjoying people more.

Keith’s challenge: Timm’s challenge is to, “Sincerely try for one full
day to avoid saying anything negative or judgmental about another person.”

Here’s my challenge, and I’m making it to myself also.  “Anytime you
think anything negative or judgmental about another person, stop
yourself and determine what you could have thought that wasn’t judgmental.”

If you ever make it through a full day without having to stop, give
yourself a huge gold star and pat on the back and know that you’ve
made yourself a better person.

I’m taking this challenge starting now.

                        Retail Tip Special of the Week
                                Free Jewelry Displays

 

Buy any four jewelry displays in this section and get the fifth for free.

                  

You can mix and match as you wish.  Choose any 4 items and get the 5th
of the same value, or lower value for free.  Limit 10 free items.  That means
you can and order up to 40 items on this special and get 10 for free.

                        See Jewelry Displays here

                  Sale ends on Friday, February 27.
                  
                    Call
800-426-5708 to order.

God Bless. 

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708

 

 

American Retail Supply
Retail Tip of the Week for February 10, 2015 

In his book 50 Powerful Ideas You Can Use To Keep Your Customers
Paul Timm writes:

“At the risk of sounding like one of those books about "things I
learned in kindergarten," be polite.  It may seem old-fashioned
and some customers won't be as polite to you, but that's not
their job.

In a recent "Dear Abby" column the writer complained about
salespeople who say "there you go" to conclude a transaction.
That kind of comment is not an appropriate substitute for
thanking the customer.

"Please" and "thank you" are powerful words for building
customer rapport and creating customer loyalty. They
are easy to say and well worth the effort.”

“There you go” has gone by the wayside, but it’s been replaced
by something just as bad, “No Problem”.

“No problem” is a problem, and it sure as heck better not be
a problem to service a customer.

When someone says thank you to you, and you’re the service provider,
the appropriate response is, “No, thank you” or “Thank You” or “My
pleasure” or “lots of other things” – but NOT “No Problem”.

Retail Tip Special of the Week

Ready To Assemble Display Cases
Buy 4 Get the 5th Free








Buy 4 display cases and get the 5th of equal or less value
for free.  Choose from any of the displays at this link.

Knockdown Ready-to-Assemble Display Cases are an
incredible value.  You save a ton of money because
you do-it-yourself.  Plus, you save on shipping costs!

Just a few years ago we wouldn’t even sell Ready-to-Assemble
showcases because the quality was just not good enough. That’s
changed.  The quality of the connectors has improved, and the
ease of assembly for these knockdown displays is so simple
that now we are proud to offer these ready-to-assemble cases.

             See Ready-To-Assemble Display Cases Here

                 Sale ends on Friday, February 13.
                  
                    Call
800-426-5708 to order.

God Bless. 

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708





American Retail Supply
Retail Tip of the Week for the Week of February 6, 2015

Get the Customer Doing Something

Telling people about your products or services isn't usually
enough.  Showing them how it works is much better.  But
to really serve your customers, get them involved—get their
hands on your products in some way and they'll feel better
about you and your company.

Studies of successful computer salespeople, for example, show
that they encourage customers to sit down at the computer as
soon as possible to get them playing with it. They don't dazzle
(or confuse) the customer with hi-tech jargon or even information
about the machine's capabilities. They get them doing something.
Likewise, the best auto sales people invite customers to sit in and
test drive the car right away.

Other ways to get people doing something:

•  Personally hand them shopping carts or baskets.

•  Ask them to begin filling out paperwork.

•  Get them to touch the product.

•  Offer a piece of candy or a fruit while they wait.

•  Offer a product flier, information packet, video presentation
    or sample to review.  It doesn't matter so much what they
    do, so long as they begin to do something.

This tip came from the book 50 Powerful Ideas you can use
to Keep Your Customers
by Paul Timm.



 Retail Tip Special of the Week

Ready To Assemble Display Cases
Buy 4 Get the 5th Free


Buy 4 display cases and get the 5th of equal or less value
for free.  Choose from any of the displays at this link.

Knockdown Ready-to-Assemble Display Cases are an
incredible value.  You save a ton of money because
you do-it-yourself.  Plus, you save on shipping costs!

Just a few years ago we wouldn’t even sell Ready-to-Assemble
showcases because the quality was just not good enough. That’s
changed.  The quality of the connectors has improved, and the
ease of assembly for these knockdown displays is so simple
that now we are proud to offer these ready-to-assemble cases.

See Ready-To-Assemble Display Cases Here

            Call 800-426-5708 to order.

God Bless. 

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708

  


 

 
American Retail Supply

Retail Tip of the Week for November 25, 2014
13 Last Minute Christmas Ideas to Increase Sales 


Here are low and no cost ideas to maximize your holiday sales
and save your cash.   

Put Gift Cards Front and Center 

This is an absolute no brainer.  When you sell gift cards, you
get cash right away; you might get a new customer.  You get
someone coming into your store again and you don't have any
cost of goods sold when you sell the card.  Plus, there's a good
chance (about 20%) that it will never be used, so you'll make
100% profit on about 20% of your gift card sales.  Call us
today at 800-426-5708, and yes, you can still get gift
cards by mid December
.

Sell Gift Cards,
That Can Only Be Used After Christmas,
AT A DISCOUNT

What would happen to the volume of sales of your gift cards
if you sold them for 20% off?  Do you know statistics show
there is a 20% chance that the gift card you sell will never be
used?  So if you sell them at a discount and sales increase
dramatically, you'll get cash now, you might get a new customer
and you'll likely get someone coming into your store in January
when you're slow anyhow.  I would think that's a good thing!

Merchandising

•        Quickly and easily redecorate your store for the holidays
          by covering framed wall hangings with holiday gift wrap.  
          See Retail Tip of the Week below for gift wrap specials.

•        Seek out items in every corner of your store and display
          them as gifts.  Every department in your store is a potential
          gift department for Christmas.  Invite all merchandising
          and sales personnel to suggest potential gift items.

•        Combine several items in a special package to create
          a new gift idea.  This technique is particularly appropriate for:

          o   Low-cost items that can be combined to create
               $10 or $30 gift sets.

          o   Basics such as hosiery, underwear, T-shirts, lingerie,
               furnishings, housewares, etc.  See Shrink Wrap and
               Cello and other Gift Making supplies here.

•        Set up gift boutiques to highlight unusual items and higher
          priced merchandise that tends to get underplayed when
          presented in its own department.

Christmas Events 

•        Run a "Shop Early" promotion in which you can attract
          customers with contests, door prizes, discount coupons, etc.

•        Encourage early shopping in advertising and direct mail
          pieces.  Stress the benefits of avoiding the rush and
          selecting from peak inventory.

•        Tie-in with a local Christmas charity for the under-privileged
          and/or disabled or create your own.

•        Generate traffic with instructive demonstrations and shows,
          such as gift wrapping, holiday decorating for the home,
          Christmas food presentation, party dressing and accessorizing, etc.

•        Invite school or other choral groups to give a concert in your store.

•        Have a sweepstakes drawing.  Offer special items from stock as
          prizes and/or jointly sponsor the sweepstakes with a local travel
          agency, auto or boat dealership, cultural organization, etc.

•        Make the most of Santa Claus.

           o   Create an event out of his arrival on a sleigh,
                in a balloon, etc.

           o   Publicize his schedule in your ads and in-store signs
                to avoid the negative impact of parents and kids
                making a special trip and not finding him on duty.

Review

Be sure to hold a meeting with all employees during the week
following the holidays to review what worked and what didn't and
make plans for next year.

Retail Tip Special of the Week
Bargain Priced Holiday Gift Wrap – Half OFF


We made a special purchase of 21 patterns of 100 foot giftwrap and
30 patterns of 50 foot giftwrap. 

The 100 ft. rolls are $21.00 per roll and the 50' rolls are $12.95 per roll. 
That's a savings of more than 1/2 on each of these patterns.  These are
in our Denver warehouse for immediate pick up or shipment.
  The
patterns, at this price, are limited to the supply on hand.  If they are not
in stock they may be ordered at regular gift wrap pricing.

See 100 foot rolls here.

See 50 foot rolls here. 

            For information, or to order call 800-426-5708.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708

  


 





Our LIVEcast is starting now!  Follow this link to join us now.

You'll discover…

All wealth is based on systems" 
                            Dan Kennedy

"Let systems run the business and people run the systems.
 People come and go but systems remain constant." 
                            
Michael Gerber

"For a business owner, systems set you free." 
                            Keith Lee

But most important you'll discover how to quickly and easily
implement
all of the systems you need in your business to
create a HGHLY PRODUCTIVE TEAM and create true wealth
and FREEDOM for yourself.

Join me right now.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708

  



 

 American Retail Supply
Retail Tip of the Week for November 18, 2014
Sneak Peek

You have probably heard about the LIVE Webcast I’m hosting
this Thursday, November 20th, at 11am Pacific time, 2pm Eastern time.

I wanted to give you’re a sneak peek of just one of the discoveries
you’ll during the LIVEcast.  Check out this 3 minute video.

If you are not already registered go to
www.RetailProvenSecrets.com

                   

 Retail Tip Special of the Week
Saluting the San Francisco Giants with a Giant Special
**** Extended ****


Order $250 or more and save $40

Double Savings Offer
Order $600 or more and save $80


You may use this promotion one time before
November 14th. Call to place your order.

For information, or to order call 800-426-5708.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708

  



 

American Retail Supply
Retail Tip of the Week for November 14, 2014

If you have three or more employees, and can check
one of the three below, it is critical that you read this entire email.

____ I have become a slave to my business.  It seems like I’m always responding to things, and taking care of problems. I have no time for myself.  This is not fun.

____ My business runs well, but if it ran smoother and I didn’t have to do so many menial everyday things I could work on improving and actually growing my business.

____ My business is great, but I’m always looking for ways to improve our efficiency and effectiveness.

You, like most reading these Retail Tips, are probably an accomplished business owner, and since you’re still reading, you know that if you could control your business better, you could accomplish even more. 

You will take TOTAL control of your business
when you create systems to control your business. But who has time to create all of those systems?

I’m sure this isn’t the first time you’ve heard that systems are critical to a creating highly productive teams.  You may have even read Michael Gerber’s, The E-Myth Revisited... it’s all about systems... so why haven’t you created the systems you need to control your business?  The answer to that question is easy and the same for every business owner:

               Creating systems seems like a giant,
                            incredibly difficult, job  

   During my LIVE Web cast on November 20th, you’ll discover the types of systems you need in your business and how to borrow from others (use what I have created) to quickly and easily implement them in your business.
 
    The webcast is hosted by me, Keith Lee.  During the LIVEcast you’ll discover how to take control of your business, and your life, with Step-By-Step, Easy to Implement Systems.

This is not a webinar… it’s all live on camera, in a real TV studio.  You’ll be able to ask all of your questions and put me on the spot.

More than 100 small business owners are using my REVOLUTIONARY NEW tactics to Take Control of Their Business and Their Life. 

You’ll hear from two retailers, how they used these systems to not only survive in the rough and tumble world of the independent retailer, but thrive!

Join me on November 20 and Take Control of Your Business and your life.


Register Here:
www.RetailProvenSecrets.com 

Retail Tip Special of the Week
Saluting the San Francisco Giants with a Giant Special

Order $250 or more and save $40

Double Savings Offer
Order $600 or more and save $80


You may use this promotion one time before November 14th. Call to place your order.

For information, or to order call 800-426-5708.

You may use this promotion one time
before November 14th.  Call to place your order. 

For information, or to order call 800-426-5708.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708

  
 




























American Retail Supply
Retail Tip of the Week for November 11, 2014

                            “Please Join Me”

I hope you’ll join me on November 20, 2014 at 11am Pacific Time, 2pm Eastern Time on my LIVE Web Cast of Premiere.

Proven Secrets to Creating Highly Productive Teams
How to Manage Your Team in One Hour a Week
So You Can Live the Life You Want

This isn't a webinar, it's 100% live, in studio, on camera ...all interactive... so be prepared to take notes and ask questions.

You can sign up for the FREE LIVEcast here: www.RetailProvenSecrets.com

For the last couple weeks we’ve discussed teamwork      and our wonderful client, The World Champion, San  Francisco Giants.

The LIVEcast on November 20th is all about creating highly productive teams.  During the LIVEcast you’ll discover:

































• A Performance Management Feedback System that actually
work FOR YOU!
 
 You know you need a Performance Feedback System to insure
everyone in your team is highly productive, but you also know
that Performance Reviews Suck.

   You’ll discover how to eliminate de-motivating and counter-
productive Performance Reviews and replace them with motivating
and productive Performance Development Interviews.  You’ll
discover how to implement a Performance Management System
that actually works. 
 
 Yes, Performance Reviews Suck, but no one knows what else
to do.  So you dump performance reviews and just try to get the
performance you want, or you continue with de-motivating,
counter-productive performance reviews and “hope” for the best. 

   In this training you will discover how to replace Performance
Reviews with motivating and productive Personal Development
Interviews that get the performance you want. 
 
 Think about it.  Which would you rather give; a Performance
Review, or a Personal Development Interview?  Do you want to
review someone’s performance, after the fact, or develop them? 
Which do you think gets the performance you want, reviewing
someone, or developing them?  What if you’re on the receiving
end?  Do you want to be reviewed or developed?  And which
would help you achieve your work objectives? 

•  You will take TOTAL control of your business and create highly
productive teams when you create systems to control your
business.  But who has time to create those systems?  That’s
what you’ll discover during the LIVEcast.  You’ll discover the types
of systems you need in your business and how to borrow from
others (use what I have) to quickly and easily implement them in
your business.

•  Even after implementing Personal Development Interviews and
Creating the Systems you need to run your business your business
will still only be mediocre unless you have exceptional customer
service.  You will discover how to quickly and easily get your team
to deliver Make-You-Happy Customer Service that insures your
customers come back time and time again, and enthusiastically
tell others about you. 

•  And much, more…

Just follow this link to register:
http://www.KeithsProvenSecrets.com




Registration and attendance is FREE.

Join me on November 20, 2014 for my LIVEcast

Discover
Proven Secrets
to Creating Highly Productive Teams
How to Manage Your Business in One Hour a Week,
So You Can Live the Life Your Want

Register Here – It’s Fr.ee
www.RetailProvenSecrets.com 

Retail Tip Special of the Week
Saluting the San Francisco Giants with a Giant Special

Order $250 or more and save $40

 
Double Savings Offer
Order $600 or more and save $80


You may use this promotion one time before November 14th. 
Call to place your order.

For information, or to order call 800-426-5708.

You may use this promotion one time
before November 14th.  Call to place your order. 

For information, or to order call 800-426-5708.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708

  




American Retail Supply
Retail Tip of the Week for November 7, 2014

“Is it MAGIC?”

On Tuesday Ed Fruenheim discussed the “magic”, or “chemistry”, or whatever it is, that the San Francisco Giants have in winning three world championships in
five years.
 
People from the outside looking in often think this is some sort of magic.  Something that you can’t put your finger on, but it’s not.
 
It’s not magic, but it is like chemistry, in that there are proven, definable, elements that create Highly Productive Teams in any organization – including yours’.  I’m going to host a LIVEcast on November 20th in which discover those proven definable elements.

Proven Secrets to Creating Highly Effective Teams How to Manage Your Business in One Hour a Week
So You Can Live the Life You Want

This isn't a webinar, it's 100% live and on camera ...all interactive... so be prepared to take notes and
ask questions.

You can sign up for the FR.EE LIVEcast here: www.RetailProvenSecrets.com

When you read about the San Francisco Giants organization you read a lot about the strength of the entire organization, not just the ball players.  When you listen to the ball players, or anyone affiliated with the team, you hear that everyone in the organization respects everyone else.  While they may not use the same terminology I use here, it’s obvious that everyone in the organization understands that they have internal customers.

Ensure that all of your team members understand that yes, you have customers, but you also have Internal customers.  Internal customers are the people you work with.  They’re your vendors, your suppliers, the mail-man, and of course your co-workers.

Anyone who is dependent upon
the quality of your work is your Internal Customer

Here’s the idea.  Our sales rep is on the phone with a customer taking an order.  Now obviously when they’re on the phone taking an order, the customer is ‘the customer.’  But as they hang up the phone, “who is the customer now?”  The customer now is the person in the warehouse who’s going to pull the order.   

If the order is not entered properly, the warehouse person can’t do their job.  If the rep entering the order messes up, the warehouse person will take more time than necessary, or they’re not going to be able to fill the order properly.  So, as soon as the sales rep hits ‘process’ on the order, the customer is the warehouse person.  The rep needs to make sure to take care of the internal customer as well as they took care of the customer placing the order.  

The warehouse person who pulls the order takes the packing list off the printer and pulls the order.  Who is the customer for the person who pulled the order?

The customer now is the person who packages it and gets it ready to ship.  If order puller doesn’t pull the order properly, the guy who packages it is going to ship it wrong or he’s going to hold everything up, stop, and go pull it properly.

Once the order is packaged, who is the customer?  In our case, it’s the FedEx guy.  If our packager hasn’t packaged it properly the FedEx guy can’t get it to our customer properly and we mess up the customer. 

So this idea of internal customers is incredibly important.  But that doesn’t mean we need to be as peaches and cream when we’re dealing with our internal customers as much as we are with external customers.  You can be yourself a little more, but you still need to give internal customer service that’s exceptional. 

Join me on November 20, 2014 for my LIVEcast

Discover
Proven Secrets
to Creating Highly Productive Teams
How to Manage Your Business in One Hour a Week,
So You Can Live the Life Your Want

Register Here – It’s Fr.ee
www.RetailProvenSecrets.com 



Retail Tip Special of the Week

     Saluting the San Francisco Giants with a Giant Special


Order $250 or more and save $40

 
Double Savings Offer
Order $600 or more and save $80


You may use this promotion one time before November 7th.  Call to place your order.

For information, or to order call 800-426-5708.

You may use this promotion one time
before November 7th.  Call to place your order. 

For information, or to order call 800-426-5708.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708

  
















































































































































American Retail Supply
Retail Tip of the Week for November 4, 2014

“GIANTS Teamwork”

 

A LESSON FROM THE SAN FRANCISCO GIANTS:

HOW WORKPLACE CULTURE CARRIES THE DAY


We’re learning about teamwork from our long time client
the World Champion San Francisco Giants.  The Giants
have won three of the last five World Series… they
must be doing something right! 

Here is a article by Ed Frauenheim as it appeared on
the
Great Rated Blog.

 

Tonight, the San Francisco Giants may well win baseball’s
World Series for the third time in five years.

 

And a big reason why is the team’s workplace culture — a
culture that organizations beyond baseball can learn from.

 

The Giants are a “teamy” team, one with heaps of solidarity,
ego-sacrifice and brotherly love. That workplace climate,
sometimes called “chemistry,” has helped make the Giants
a talent magnet, prepared them to overcome major adversity,
and propelled them to their sport’s biggest stage again.

 

“We’ve just got a bunch of guys who have come together,”
Giants third base coach Tim Flannery said after the team
won their National League pennant series over the St. Louis
Cardinals. “And there’s something magic that happens in
this clubhouse.”

 

MAGIC, OR JUST GREAT WORKPLACE CHEMISTRY?

 

Yes, it does seem magical. (And full disclosure: the Giants
are my home team.) But observers around the country
agree there is something uncanny about this team.

 

They were the underdog in their matchups against the
Washington Nationals and then the Cardinals. And they
won in unconventional, seemingly lucky ways. Like two
bad plays in one inning by the Cardinals’ first baseman.
Like a modest bunt — rather than a soaring home
run — sealing the win in another game against the Cardinals.

 

But that “magic” is less mysterious than it seems. It
is a combination of experience, collective purpose and
confidence that has allowed the individual Giants to
keep calm and carry on as opponents cracked under
playoff pressure. It is the feeling of being part of
something bigger that has always fueled high performance
by human beings.

 

Crucial to the chemistry is Giants Manager Bruce Bochy.
He’s even-keeled and savvy. But not just that. He takes
pains not to overwork his players.

 

The players themselves construct the culture as well. Right
fielder Hunter Pence famously exhorted his teammates in
2012 to “play for each other.” And that intensity came with
playfulness, as the Giants would pogo around together in
the dugout and shower each other with sunflower seeds.

 

CLEARLY, CULTURE IS AN IMPORTANT WEAPON

 

“There’s a reason we’re all here, and it’s a culture that
gets created,” Giants’ CEO Larry Baer said after the Cardinals
series. “Everybody cares about each other in this organization.”

 

That culture helped this year’s Giants overcome the loss of
two of their best players, pitcher Matt Cain and center fielder
Angel Pagan. It also has drawn key talent to the Giants
organization. Veteran pitcher Tim Hudson turned heads by
joining the Giants when other teams were considered better
bets to win the World Series this year. Michael Morse,
another key veteran, also was thrilled to throw in his lot
with the Giants and their chemistry.

 

At this point, it should be clear what a weapon culture is.
The NBA’s San Antonio Spurs have arguably been the most
successful professional sports team over the past 15 years.
A cohesive, team-first culture where the best players like
Tim Duncan humbly cheer on their teammates is central
to their five championships during this stretch.

 

But it’s not just sports teams that win with the right culture.
The evidence keeps piling up that culture, rather than just
star talent, is the secret to sustained success.

 

WORKING AS A TEAM REALLY DOES PAY OFF

 

For instance, consider the Great Rated! People’s Picks: 20
Great Workplaces in Technology. In our recent study of
127 technology firms, the leading companies stood out from
the pack for having higher employee survey scores on
statements such as “There is a ‘family’ or ‘team’ feeling here,”
“We’re all in this together,” and “You can count on people
to cooperate.”

 

Among our list winners are the world-beating tech firms
Google and Twitter. The highest-scoring company on the
list of large tech workplaces, business software firm Workday,
saw revenue jump 74 percent in its most recent quarter to
$186.8 million. And its stock has outperformed the Nasdaq
and S&P 500 indices during the past two years.

 

In other words, teamy-ness pays off — on the baseball
diamond and in the business world.

 

The San Francisco Giants have a motto that puts the
culture-success equation in simple terms: Together We’re Giant   

 

Retail Tip Special of the Week


Saluting the San Francisco Giants with a Giant Special

Order $250 or more and save $40

Double Savings Offer:
Order $600 or more and save $80






 





You may use this promotion one time before November 7th. 
Call to place your order. 

For information, or to order call 800-426-5708.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708

  





 

American Retail Supply
Retail Tip of the Week for October 31, 2014

Congratulations to our long time client the
World Champion San Francisco Giants. 
Thank you for trusting us to serve you. 

Three World Series Championships in five years. 
What an organization.  What a team.  We'll be
learning about teamwork from them over the
next couple weeks.

           Retail Tip Special of the Week

Saluting the San Francisco Giants with a Giant Special

Order $250 or more and save $40

Double Savings Offer:  Order $600 or more and save $80

You may use this promotion one time before November 7th. 
Call to place your order.  For information, or to order call 800-426-5708.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708

  




 

American Retail Supply
Retail Tip of the Week for October 24, 2014

“Customer Service Lesson from Toddlers”
 
Over the last few weeks we’ve discussed Customer Service
Lessons from Toddlers from
Rhiza Oyos.  I thought you
might want to have them all together in one place to refer to.
 
Toddlers can teach you a lot of things. But one that we
never realized was that they can also educate us on how
we can be better customer service providers.
 
Customers and toddlers have a lot in common. For one, they
are both demanding. Second, they depend on you to fix their
problems. And lastly, how you relate to them basically defines
how close your relationship will be in the end.
 
Now given these, we looked into our own experiences and how
we interacted with toddlers and discovered that being with
them yielded customer service wisdom. Here are insights we
have gained:
 
                    Deal with the Impatience
The advancement in technology today has created impatient
people. Everyone wants everything fast, quick, instant. Quite
like the toddler—“wait” is a jargon to them and they can never
make sense out of it. So if you are a wise parent, you create
strategies to address this impatience before a meltdown ensues.
Just like in customer service, find approaches that will make it
more convenient for your customers to have their concerns met.
Show that you value their time by providing channels or programs
that attend to their needs immediately or in the shortest time possible.
 
                        Listen with Empathy
Toddler tantrums happen because of frustration. Whatever nature
it may be, a frustrated toddler will definitely test your capability
as a parent. No argument is won when a toddler is in the middle
of a tantrum. Now listen to your irate customer—that is the sound
of sheer frustration that needs to be released. So don’t interrupt
when he talks. Let the customer voice out their concern and just
listen, and listen empathetically. Connect with your customer by
telling them you get why they are mad about and you would feel
the same way if you were in his situation. Most of the time, the only
way you can calm a customer down is to tune in to their emotions.
They may not need any resolution at all but just an ear to listen.
 
                    They Need Your Assurance
When toddlers are in a scary situation, the presence of a parent
calms their fears. This is enough assurance for them that everything
will be all right as long as they are there. A customer also needs
you to make sure that you have their concerns taken care of and
that you will do everything that is needed to solve their problems.
When a customer experiences this kind of assurance from your
business, you can be sure that his loyalty sticks with you.
 
        Their Loyalty Will Follow You Everywhere
It is a common joke among mothers that when you have a toddler
in the house, you are never alone—yes, even in the shower. They
just follow you around wherever you go. They want to know what
you are doing and be involved in it too (even if it creates a huge
mess). Just the same, when you have won your customers’ loyalty,
you can bet that they will follow you wherever you bring your business
to. They will patronize your new products and services, give a good
word about you to their networks, and even embrace what your
business believes in.
 
                            Focus On Them
A toddler wants to be the center of your attention so he would do
everything to keep it that way. In customer service you thrive when
you focus everything on the customer. We have cited in our previous
posts about companies who excelled in their customer service when
they made their approach “customer-centric”—i.e. Amazon and Zappos
among others. Keeping your customers in mind when developing your
business or improving customer service will definitely pay off in great
rewards like gaining loyal customers and earning higher revenue.
 
                          Go the Extra Mile
To keep a toddler happy, you have to be creative, especially when
playing with them. Doing a pretend rodeo? Throw in some cowboy
hats, include the dog or be the horse! It sure will be more exhausting
and messier but I can guarantee you shrieks of laughter and winning
the “Best-Daddy-Ever” award. If you would go through all that trouble
just to make toddlers happy, you would do the same for your customers,
right? Are you fixing a customer’s technical issue? Offer best solutions
and maybe provide compensation for the inconvenience it caused.
Did they experience a faulty product? Replace the item and shoulder
the shipping. Are you launching a new line of product? Let your loyal
patrons experience it first and give samples to potential customers.
Always aim to exceed your customers’ expectations and make sure you
do whatever it takes to keep them delighted and satisfied.

 

Retail Tip Special of the Week

½ off!
































                    Ready-to-Assemble

            Four Sided Slatwall Display


                        Regular Price $69.74  

                      Now $34.87


Item #65001M – Maple
Feature 24” wide panels. 
Finished measurement 54”H x 36”W x 36”D
Made with ¾ inch maple melamine.
FOB Kent or Honolulu.

Limited to supply on hand in each location.

For information, or to order call
800-426-5708.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708

  




American Retail Supply
Retail Tip of the Week for October 21, 2014

Go the Extra Mile

We’re continuing with our Customer Service Lessons from
Toddlers.  These lessons are from
Rhiza Oyos

Over the past few weeks we’ve discussed, Dealing with
Impatience, Listen with Empathy, They Need Your
Assurance, Their Loyalty Will Follow You Everywhere,
and Focus on Them.

Today’s topic is:

                                    Go the Extra Mile
















To keep a toddler happy, you have to be creative, especially
when playing with them.  Doing a pretend rodeo?  Throw in
some cowboy hats, include the dog or be the horse!

It sure will be more exhausting and messier but I can guarantee
you shrieks of laughter and winning the “Best-Daddy-Ever” award. 
If you would go through all that trouble just to make toddlers happy,
you would do the same for your customers, right?

Are you fixing a customer’s technical issue?  Offer the best solutions
and maybe provide compensation for the inconvenience it caused. 
Did they experience a faulty product?  Replace the item and shoulder
the shipping. 
    Are you launching a new line of product?  Let your loyal patrons
experience it first and give samples to potential customers.

Always aim to exceed your customers’ expectations and make sure
you do whatever it takes to keep them delighted and satisfied.

Retail Tip Special of the Week

½ off!

   Deluxe Floor Standing Bulletin
Sign Card Holder

























    





Regular Price $69.74  Now $34.87
 







Item #797302.
Deluxe, classy looking tubular frame.
This floor standing sign holder has a
vertical frame that holds a 22” x 28” sign.
LIMITED TO SUPPLY ON HAND
FOB Denver.

Limited to supply on hand in each location.

    For information, or to order call
800-426-5708.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708

  





American Retail Supply
Retail Tip of the Week for October 14, 2014

“Sweet”

Although the title of this tip refers to the SWEET PACKAGING®
Candy Box Collection shown below, we’re continuing with our
Customer Service Lessons from Toddlers.  These lessons are
from
Rhiza Oyos.
Over the past few weeks we’ve discussed,
Dealing with
Impatience, Listen with Empathy, They Need Your
Assurance and Their Loyalty Will Follow You Everywhere.

Today’s topic is:

                                Focus on them

A toddler wants to be the center of your attention so he
would do everything to keep it that way. While some
parenting will train toddlers how to not be conceited, in
customer service you thrive when you focus everything
on the customer and make them the center of your attention.

We have cited in our previous posts about companies who
excelled in their customer service when they made their
approach “customer-centric”—i.e. Amazon and Zappos
among others. Keeping your customers in mind when developing
your business or improving customer service will definitely pay
off in great rewards like gaining loyal customers and earning
higher revenue.

                     SWEET PACKAGING®

                        Candy Boxes


















Follow this link to see the entire SWEET PACKAGING® Candy Box
product line. The system features interchangeable trays for ultimate
flexibility.  Change your assortment by mixing and matching different
trays within the same boxes to best showcase your beautiful confections.
Simply pick your box and the tray combination that best fits your
selling price point.

Features of the SWEET PACKAGING® Candy Box Collection

• Durable, beautiful packaging protects and displays your
   enticing confections.

• Easily customize your boxes with hot stamping to further
   enhance your brand recognition.

• Our large variety of base and lid finishes and accessories
   complement your products, making them perfect for
   any celebration, event or holiday.


Retail Tip Special of the Week

½ off!






























    Deluxe Floor Standing Bulletin

               Sign Card Holder

Regular Price $69.74

Now $34.87

Item #797302.
Deluxe, classy looking tubular frame.
This floor standing sign holder has a
vertical frame that holds a 22” x 28” sign.
LIMITED TO SUPPLY ON HAND
FOB Denver.

LIMITED TO SUPPLY ON HAND FOR EACH LOCATION.

For information, or to order call
800-426-5708.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708

  






American Retail Supply
Retail Tip of the Week for October 10, 2014

“Customer Loyalty is Priceless”

We’re continuing with our Customer Service Lessons
from Toddlers.  These lessons are from
Rhiza Oyos

Last week we discussed, “Dealing with Impatience,
and Listen with Empathy.”  Earlier this week we
discussed, “They Need Your Assurance.” 

Today’s topic is

Their loyalty will follow you everywhere.

It is a common joke among mothers that when you have
a toddler in the house, you are never alone—yes, even
in the shower.

They just follow you around wherever you go. They
want to know what you are doing and be involved in
it too (even if it creates a huge mess).

Just the same, when you have won your customers’
loyalty, you can bet that they will follow you wherever
you bring your business.  They will patronize your
new products and services, give a good word about
you to their networks, and even embrace what your
business believes in.

This is absolutely huge and the basis of our growth
over that last 33 years that I’ve been the manager
and then owner of American Retail Supply.

Back in 1981 when I became the general manager
we had a lot of happy clients buying one item from
us,
hand held price marking labelers and the labels. 

While we still sell a lot of labelers and labels, it certainly
wasn’t a growing product line in 1981.  I knew we
had to do something. 

I decided to look to our current loyal clients to grow our
business.  Our goal became to offer retailers like you
“Everything You Need To Run Your Store”… to do what
Rhiza says above, “when you have won your customers’
loyalty, you can bet that they will follow you wherever
you bring your business to. They will patronize your
new products and services, give a good word about
you to their networks, and even embrace what your
business believes in.”

Thanks for following us.

Check this out.  It is one of my four favorite customer
service books. 
Customer Satisfaction is Worthless,
Customer Loyalty is Priceless.
















Retail Tip Special of the Week

½ off!




























Deluxe Floor Standing Bulletin

Sign Card Holder

 











Regular Price $69.74

Now $34.87

Item #797302.
Deluxe, classy looking tubular frame.
This floor standing sign holder has a
vertical frame that holds a 22” x 28” sign.

FOB Denver.

Limited to supply on hand in each location.

For information, or to order call 800-426-5708.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708

  




American Retail Supply
Retail Tip of the Week for October 7, 2014

“Your Customers Need Your Assurance”

We’re continuing with our Customer Service Lessons
from Toddlers.  These lessons are from
Rhiza Oyos
Last Tuesday we discussed, “Dealing with Impatience.”
 
On Friday we discussed, “Listen with Empathy.”

Today topic is: They Need Your Assurance

 

 

 










Even if a toddler is in a new place with plenty of unfamiliar
faces or when they are in a scary situation, the presence of
a parent calms their fears. This is enough assurance for them
that everything will be all right as long as they are there.

A customer also needs you to make sure that you have their
concerns taken care of and that you will do everything that is
needed to solve their problems. When a customer experiences
this kind of assurance from your business, you can be sure that
his loyalty sticks with you.

When your customer is in a scary or unfamiliar situation, make
sure you assure them right away.

What does that really mean to you?

Here’s one example.  When your customer has an issue with you,
or your products, make sure everyone in your business is trained
to assure your customer right away that you’ll take care of them.


Retail Tip Special of the Week

½ off!































Deluxe Floor Standing Bulletin

Sign Card Holder

 










Regular Price $69.74

Now $34.87

Item #797302.
Deluxe, classy looking tubular frame.
This floor standing sign holder has a
vertical frame that holds a 22” x 28” sign.

FOB Denver.

Limited to supply on hand in each location.

For information, or to order call 800-426-5708.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708

  




American Retail Supply
Retail Tip of the Week for October 3, 2014

“Listen with Empathy”

We’re continuing with our Customer Service Lessons from
Toddlers.  These lessons are from
Rhiza Oyos

Listen with empathy















Toddler tantrums happen because of frustration. 
Whatever nature it may be, a frustrated toddler
will definitely test your capability as a parent.  No
argument is won when a toddler is in the middle
of a tantrum.

Now listen to your irate customer—that is the sound
of sheer frustration that needs to be released.  So
don’t interrupt when he talks.  Let the customer voice
out their concern and just listen, and listen empathetically.
Connect with your customer by telling them you get
why they are mad and you would also feel the same way
if you were in his situation. 

Most of the time, the only way you can calm a customer
down is to tune in to their emotions.  They may not need
any resolution at all but just an ear to listen.

Retail Tip Special of the Week

½ off!

























Ready-to-Assemble

Four Sided Slatwall Display








Regular Price $388.98

Now $194.45

Item #65001M – Maple
Feature 24” wide panels. 
Finished measurement 54”H x 36”W x 36”D
Made with ¾ inch maple melamine.
FOB Kent or Honolulu.

Limited to supply on hand in each location.

For information, or to order call 800-426-5708.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708

  





American Retail Supply
Retail Tip of the Week for September 30, 2014

“Customer Service Lesson from Toddlers”

Learning through stories, analogies, parables and the like is
a very old and powerful teaching technique.  Based on the
feedback I received you really liked our “Customer Service
Lessons from Finding Nemo.”  Here are Customer Service
Lessons From Toddlers.

These lessons are from Rhiza Oyos.

Toddlers can teach you a lot of things. But one that we never
realized was that they can also educate us on how we can be
better customer service providers.

You see, customers and toddlers have a lot in common.
For one, they are both demanding. Second, they depend
on you to fix their problems. And lastly, how you relate to
them basically defines how close your relationship will
be in the end.

Now given these, we looked into our own experiences
and how we interacted with toddlers and discovered that
being with them yielded customer service wisdom.  Here
are insights we have gained:

Deal with the impatience.
The advancement in technology today has created
impatient people. Everyone wants everything fast,
quick, instant.  Quite like the toddler—“wait” is a
jargon to them and they can never make sense out
of it.  So if you are a wise parent, you create strategies
to address this impatience before a meltdown ensues. 

 













Just like in customer service, devise approaches that
will make it more convenient for your customers to
have their concerns met.  Show that you highly value
their time by providing channels or programs that attend
to their needs immediately or in the shortest time possible.

 

Retail Tip Special of the Week

½ off!


Ready-to-Assemble

Four Sided Slatwall Display








Regular Price $388.98

Now $194.45

Item #65001M – Maple
Feature 24” wide panels. 
Finished measurement 54”H x 36”W x 36”D
Made with ¾ inch maple melamine.
FOB Kent or Honolulu.

Limited to supply on hand in each location.

For information, or to order call 800-426-5708.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708

  





American Retail Supply
Retail Tip of the Week for September 26, 2014

"More Customer Service Lessons From Nemo"

Here is a link to download our most recent newsletter.

If you're a consistent reader of these tips or have my book
Out-Nordstrom Nordstrom, Creating the World's Best Customer
Service
you know I'm a huge fan of Disney and their Guest
Service.  So when I found this article I just knew I had to
share it with you.  The article is from
Alex Hisaka, Content
Marketing Manager at Linkedin
.

On Tuesday we learned from Crush that "News of Bad
Service Travels Srwifty, My Man."  Today's lesson is
from the school of fish in finding Nemo.















When Handling A Customer Service Issue:
Swim Through It, Not Over It


As Dory and Marlin ride the waters with a school of fish,
they give them directions and a warning: "When you
come to this trench, swim through it, not over it."

Likewise in customer support, sometimes things get
tough: problems with your product or service may
arise and will result in unhappy customers.  If you find
yourself caught in a support crisis, don't panic or dwell
on the issue.  Take a step back and give yourself a
moment to get some perspective.

Great customer service requires working through a
customer service issue not over or around it.

Listen to the customer and let them know when there's
a problem and that you're working on it.  Follow up with
them and let them know when it's resolved.  Like Dory
says when you hit a rough patch, "keep swimming,
swimming, swimming."

Even in the murkiest water, when you maintain an
open dialogue with your customers and keep them
informed at all times, you'll earn your customer's
trust and commitment to your company.

 

Retail Tip Special of the Week
Inventory Reduction

½ off!

Mannequin Men’s Coat, Jacket and
 
Shirt Form






















Regular Price $174.58

Now $87.29

Item #422210.  These forms are covered in a Creme Jersey
fabric. The neck block and wooden base are finished in a
natural finish. 

Limited to supply on hand.

For information, or to order call 800-426-5708.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708

  








American Retail Supply
Retail Tip of the Week for September 23, 2014

“More Customer Service Lessons From Nemo”

Here is a link to download our most recent newsletter.

If you’re a consistent reader of these tips or have my book
Out-Nordstrom Nordstrom, Creating the World’s Best Customer
Service
you know I’m a huge fan of Disney and their Guest Service. 
So when I found this article I just knew I had to share it with you. 
The article is from Alex Hisaka, Content Marketing Manager at Linkedin.

On Friday we learned from Bruce that “Customers Are Friends,
Not Food.”  Today’s lesson is from Crush. 


     









       

            News of Bad Service Travels Swiftly, My Man

Nemo’s Dad, Marlin, tells the sea turtles about his quest to find
Nemo.  Eventually the turtles tell the story to the school of fish,
who then tell the lobsters, and so on and so on, until the entire
sea knows about it.  Marlin is shocked by the speed of word-of-mouth.

In response, Crush, the hippie sea turtle says, “News travels
swiftly, my man.”  This is especially true today.  In today’s world
of social media, good news travels fast, but bad news travels faster. 
An unhappy customer can share their experience on Facebook and
Twitter and news will spread like wildfire reaching more than twice
as many ears as praise for a good service experience.  But more
importantly, a bad customer service can damage the reputation
of your brand and turn into lost customers.

But you can use this to your advantage.  Customer feedback is
priceless insight into how to improve the quality of your service. 
Use this information to correct the issue and respond to customers
in a proactive way.  So you can make sure that news of good service
travels fast, and news of bad service stops immediately.


Retail Tip Special of the Week
Inventory Reduction

½ off!

Mannequin Men’s Coat, Jacket and
 
Shirt Form























Regular Price $174.58

Now $87.29

These forms are covered in a Creme Jersey fabric.
The neck block and wooden base are finished in a natural finish. 

Limited to supply on hand.

For information, or to order call 800-426-5708.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708

  





American Retail Supply
Retail Tip of the Week for September 19, 2014


“More Customer Service Lessons From Nemo”

Here is a link to download our most recent newsletter.

If you’re a consistent reader of these tips or have my book
Out-Nordstrom Nordstrom, Creating the World’s Best Customer
Service
you know I’m a huge fan of Disney and their Guest
Service.  So when I found this article I just knew I had to
share it with you.  The article is from Alex Hisaka, Content
Marketing Manager at Linkedin
.

“On Tuesday we learned from Gill that “Customers
Weren’t Meant To Be In A Box”.  Today’s lesson is from Bruce. 

 

Customers Are Friends, Not Food




Bruce and his shark friends have not eaten fish for three
weeks because, according to their fish-friendly shark pledge,
“fish are friends, not food.” Bruce adds, “I am a nice shark.
If I am to change this image, I must first change myself.”

The same goes for businesses that look at customer service
as a cost center, not an opportunity center.  Handling customer
cases should not be measured in speed but by quality of the
relationship with your customer.

Customers aren’t food, they’re real people.  They have names
and needs and want to feel like they matter to your company. 

In fact, 70% of buying experiences are based on how the
customer feels they are being treated.  If you don’t recognize
the value of your customers, they leave.  If you treat them
like friends with respect, you can inspire their loyalty.


Retail Tip Special of the Week
Inventory Reduction

½ off!

Mannequin Men’s Coat, Jacket and
 
Shirt Form



Regular Price $174.58

Now $87.29

These forms are covered in a Creme Jersey fabric.
The neck block and wooden base are finished in a natural finish. 

Limited to supply on hand.

For information, or to order call 800-426-5708.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708

  





American Retail Supply
Retail Tip of the Week for September 15, 2014

“Customer Service Lessons From Nemo”

Here is a link to download our most recent newsletter.

If you’re a consistent reader of these tips or have my book
Out-Nordstrom Nordstrom, Creating the World’s Best Customer
Service
you know I’m a huge fan of Disney and their Guest
Service.  So when I found this article I just knew I had to
share it with you.  The article is from Alex Hisaka, Content
Marketing Manager at Linkedin
.

“Lessons in customer service can sometimes come from
the most unexpected places, like in the Disney Pixar movie
“Finding Nemo.” That’s right, you can find important lessons
about the variables in customer service from Finding Nemo.

Just as on land, some variables you can control, some you
can’t and others are random. Here are a few hidden gems
about life, business and customer service I learned from
the ocean-dwelling characters.

Customers Weren’t Meant To Be In A Box

Nemo asks Gill, the veteran tank fish, how many times Gill’s
tried to escape. Gill responds, “fish weren’t meant to be in a
box.” Gill knows where he’s meant to be, and at the end of
the movie he outsmarts the foolproof tank and escapes.

Likewise, customers just want to be heard and get their
problem resolved. If you ignore them and gloss over their
requests, they’ll “escape” and go to a competitor who won’t
keep them “in a box.”  

In fact, 92% of customers in the US said they stopped doing
business with a company due to a poor customer service
experience. Of these, 55% said a company’s failure to resolve
their problems in a timely manner drove them away.

If you want to keep customers for the long haul, take the time
to address unhappy customers and do everything you can to
remedy the situation. It’s not only worth keeping their business,
but also avoids news of bad customer service from spreading.


Retail Tip Special of the Week
Inventory Reduction

½ off!

Mannequin Men’s Coat, Jacket and
 
Shirt Form




Regular Price $174.58

Now $87.29

These forms are covered in a Creme Jersey fabric.
The neck block and wooden base are finished in a natural finish. 

Limited to supply on hand.

For information, or to order call 800-426-5708.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708

  


 

American Retail Supply
Retail Tip of the Week for September 12, 2014

“Enter The Conversation Going On In Your Customer’s Mind”

Here is a link to download our most recent newsletter.

For about two weeks I’ve been talking about Breast Cancer Awareness Month
and I’ve sent you a lot of information about breast cancer awareness bags
you can use in your store.  Whether you decide to join the Breast Cancer
Awareness Bandwagon or not don’t lose track of the two marketing principles
here.  You’ll want to use both of them in your marketing at some point.

Marketing Principle #1
“Enter the conversation going on in your customer
and prospect’s mind.” 
This advice comes from one of
the all-time geniuses of advertising, Robert Collier.

Your customers are going to be inundated with Breast
Cancer Awareness messages in October and you might as
well join the conversation going on in their mind.  From
news reports of local events, to people walking into your
store, to college and pro football, you’ll see pink everywhere. 
Don’t be left on the sidelines.  This is a great opportunity
to “Enter the conversation going on in your customer
and prospect’s mind.”

 

 







Principle #2
Supporting a charity is an excellent marketing strategy, a
great way to promote your business, and help the cause
you support.

Whether you want to support the cause below, or not, I suggest
you find a way to show your support of a cause you believe in. 
It’s a great way to promote your business and the cause you support.

Patty and I have had very close friends die from breast cancer. 
We also have a number of friends and relatives who are breast
cancer survivors because of Breast Cancer Awareness and
Advances in Breast Cancer Treatment.

Here again, are some options for you if you want to
support Breast Cancer Awareness and The Cure.

October is Breast Cancer Awareness
Month

When you use the Breast Cancer Awareness bags here you
will show your support for Breast Cancer Awareness and
a Cure for Breast Cancer.

Right now you can get 100 of these reusable bags for as little
as $138 and you’ll get a free printing plate on any of the non-woven
reusable bags.  The printing plate is usually $60.

In addition, we donate 5% of the cost of these bags
to Susan G. Komen For The Cure

Order just 100 Non-Woven Reusable Breast Cancer
Bags and get your printing plate for FREE!
 
This offer expires September 30.


For more information, or to order
Call 800-426-5708
 


Here are just a few of the available stock images available. 
You can see more here.  Your Imprint goes where the box
is shown on the bags.



 Breast Cancer Backpack
















Breast Cancer Paper Shopping Bags
Breast Cancer Tinted Kraft Paper Shopping Bags

We donate 5% of the cost of these paper shopping bags to Susan G. Komen For The Cure 

























Breast Cancer Matte Laminated Eurotote
Paper Shopping Bags



















Here are some ways you can use these bags.
• You can give them away with a qualifying purchase and let
your customers know that with their purchase they have made
a donation to Breast Cancer Awareness and the Cure.
• You can sell them in your store.
   o You can sell them at your cost and let your customers know
       that a portion of the proceeds (5% in this case) support
       Breast Cancer Awareness and the Cure.
   o  You can mark them up and donate the mark up to the cause
       and let your customers know that a portion of the proceeds
       (whatever it ends up being) support Breast Cancer Awareness
       and the Cure.
   o  You can mark them up and make a profit and still tell your
       customers that a portion proceeds (5% of the cost) support
       Breast Cancer Awareness and the Cure. 

This is a great opportunity to
    • Promote your business.
    • Make a profit – You can mark these bags up and sell them in
       your business, and yes, making a profit, supporting your
       family, and employing people is honorable!
    • Allow your customers to feel good when they support 
      a great cause and carry their bag.
    • Help a great cause.

With these bags you’ll not only help breast cancer awareness,
but you’ll actually be making a donation too Susan G. Komen
For The Cure
because we donate 5% of the cost of each bag
to Susan G. Komen For The Cure.    


Remember, Only Happy Clients Come Back.

Keith Lee

800-426-5708

 

  

 



American Retail Supply
Retail Tip of the Week for September 9, 2014


Breast Cancer Paper Shopping Bags

Here is a link to download our most recent newsletter.

Here’s another option to show your support for Breast
Cancer Awareness.  As with the reusable non-woven
bags and backpack. 

5% of the cost of these bags is donated to Susan G.
Komen For The Cure
.

There are two styles of Paper Shopping Bags available.

1.      Tinted Kraft Shopping Bags – Economical natural 
         kraft shopping bags tinted pink.

2.      Matte Laminated Eurototes – These are the perfect
         bag for you high class image.


You can choose any of the logos below to print above
your company name or logo on this bag.



As I mentioned in my last couple emails, your customers
are going to be inundated with Breast Cancer Awareness
in October and that means you are going to see pink
everywhere, so you might as well jump on the bandwagon
and use the opportunity to promote your business and
promote a good cause.  

Here are some ways you can use these bags.
• You can give them away with a qualifying purchase and let
your customers know that with their purchase they have made
a donation to Breast Cancer Awareness and the Cure.
• You can sell them in your store.
   o You can sell them at your cost and let your customers know
       that a portion of the proceeds (5% in this case) support
       Breast Cancer Awareness and the Cure.
   o  You can mark them up and donate the mark up to the cause
       and let your customers know that a portion of the proceeds
       (whatever it ends up being) support Breast Cancer Awareness
       and the Cure.
   o  You can mark them up and make a profit and still tell your
       customers that a portion proceeds (5% of the cost) support
       Breast Cancer Awareness and the Cure. 

This is a great opportunity to
    • Promote your business.
    • Make a profit – You can mark these bags up and sell them in
       your business, and yes, making a profit, supporting your
       family, and employing people is honorable!
    • Allow your customers to feel good when they support 
      a great cause and carry their bag.
    • Help a great cause.

With these bags you’ll not only help breast cancer awareness,
but you’ll actually be making a donation too Susan G. Komen
For The Cure
because we donate 5% of the cost of each bag
to Susan G. Komen For The Cure.    


Remember, Only Happy Clients Come Back.

Keith Lee

800-426-5708

 

  

 






 

American Retail Supply
Retail Tip of the Week for September 5, 2014

Breast Cancer Backpack

Here is a link to download our most recent newsletter.

I thought you might want to know about this cool Breast Cancer
Awareness Backpack.  It’s another option for showing your
support for breast cancer awareness and finding The Cure.

We are offering a free printing plate on this bag right now
also and 5% of the cost of these bags is donated
to Susan G. Komen For The Cure
.


You can see more information about this bag here.

 















You can choose any of the logos below to print above
your company name or logo on this bag.


As I mentioned in my last couple emails, your customers
are going to be inundated with Breast Cancer Awareness

in October and that means you are going to see pink
everywhere, so you might as well jump on the bandwagon
and use the opportunity to promote your business and
promote a good cause. 

Order just 100 bags and get your printing plate for FREE!
Offer expires September 30.

Marketing Principle #1
“Enter the conversation going on in your customer
and prospect’s mind.” 
This advice comes from one of
the all-time geniuses of advertising, Robert Collier.

Your customers are going to be inundated with Breast
Cancer Awareness messages in October and you might as
well join the conversation going on in their mind.  From
news reports of local events, to people walking into your
store, to college and pro football, you’ll see pink everywhere.
 
Don’t be left on the sidelines.  This is a great opportunity
to “Enter the conversation going on in your customer
and prospect’s mind.”

 

 







Principle #2
Supporting a charity is an excellent marketing strategy, a
great way to promote your business, and help the cause
you support.

Whether you want to support the cause below, or not, I suggest
you find a way to show your support of a cause you believe in. 
It’s a great way to promote your business and the cause you support.

Patty and I have had very close friends die from breast cancer. 
We also have a number of friends and relatives who are breast
cancer survivors because of Breast Cancer Awareness and
Advances in Breast Cancer Treatment.


Here are some ways you can use these bags.
• You can give them away with a qualifying purchase and let
your customers know that with their purchase they have made
a donation to Breast Cancer Awareness and the Cure.
• You can sell them in your store.
   o You can sell them at your cost and let your customers know
       that a portion of the proceeds (5% in this case) support
       Breast Cancer Awareness and the Cure.
   o  You can mark them up and donate the mark up to the cause
       and let your customers know that a portion of the proceeds
       (whatever it ends up being) support Breast Cancer Awareness
       and the Cure.
   o  You can mark them up and make a profit and still tell your
       customers that a portion proceeds (5% of the cost) support
       Breast Cancer Awareness and the Cure. 

This is a great opportunity to
    • Promote your business.
    • Make a profit – You can mark these bags up and sell them in
       your business, and yes, making a profit, supporting your
       family, and employing people is honorable!
    • Allow your customers to feel good when they support 
      a great cause and carry their bag.
    • Help a great cause.

With these bags you’ll not only help breast cancer awareness,
but you’ll actually be making a donation too Susan G. Komen
For The Cure
because we donate 5% of the cost of each bag
to Susan G. Komen For The Cure.    

Remember, Only Happy Clients Come Back.

Keith Lee

800-426-5708

 

  

 

 




American Retail Supply
Retail Tip of the Week or September 3, 2014

Let Me Make This Perfectly Clear

Here is a link to download our most recent newsletter.

I realized that I didn’t make it clear that the prices for
the non-woven reusable breast cancer bags includes the
printing of breast cancer awareness logo, AND YOUR
COMPANY NAME OR LOGO PRINTED ON THE BAGS -

and right now we’re throwing in a free printing plate.

That means you can get 100 reusable bags for $138. 
That’s for an 8”x5”x10”x5” bag.

As I mentioned in my last couple emails, your customers are
going to be inundated with Breast Cancer Awareness in
October and that means you are going to see pink everywhere,
so you might as well jump on the bandwagon and use the
opportunity to promote your business and promote a good cause. 

Marketing Principle #1
“Enter the conversation going on in your customer
and prospect’s mind.” 
This advice comes from one of
the all-time geniuses of advertising, Robert Collier.

Your customers are going to be inundated with Breast
Cancer Awareness messages in October and you might as
well join the conversation going on in their mind.  From
news reports of local events, to people walking into your
store, to college and pro football, you’ll see pink everywhere. 
Don’t be left on the sidelines.  This is a great opportunity
to “Enter the conversation going on in your customer
and prospect’s mind.”

 

 







Principle #2
Supporting a charity is an excellent marketing strategy, a
great way to promote your business, and help the cause
you support.

Whether you want to support the cause below, or not, I suggest
you find a way to show your support of a cause you believe in. 
It’s a great way to promote your business and the cause you support.

Patty and I have had very close friends die from breast cancer. 
We also have a number of friends and relatives who are breast
cancer survivors because of Breast Cancer Awareness and
Advances in Breast Cancer Treatment.

October is Breast Cancer Awareness Month

When you use the Breast Cancer Awareness bags here you
will show your support for Breast Cancer Awareness and
a Cure for Breast Cancer.

Right now you can get 100 of these reusable bags for as little
as $138 and you’ll get a free printing plate.  The printing plate
is usually $60.

In addition, we donate 5% of the cost of these bags
to Susan G. Komen For The Cure

Here are just a few of the available stock images available. 
You can see more here.  Your Imprint goes where the box
is shown on the bags.



Here are some ways you can use these bags.
• You can give them away with a qualifying purchase and let
your customers know that with their purchase they have made
a donation to Breast Cancer Awareness and the Cure.
• You can sell them in your store.
   o You can sell them at your cost and let your customers know
       that a portion of the proceeds (5% in this case) support
       Breast Cancer Awareness and the Cure.
   o  You can mark them up and donate the mark up to the cause
       and let your customers know that a portion of the proceeds
       (whatever it ends up being) support Breast Cancer Awareness
       and the Cure.
   o  You can mark them up and make a profit and still tell your
       customers that a portion proceeds (5% of the cost) support
       Breast Cancer Awareness and the Cure. 

This is a great opportunity to
    • Promote your business.
    • Make a profit – You can mark these bags up and sell them in
       your business, and yes, making a profit, supporting your
       family, and employing people is honorable!
    • Allow your customers to feel good when they support 
      a great cause and carry their bag.
    • Help a great cause.

With these bags you’ll not only help breast cancer awareness,
but you’ll actually be making a donation too Susan G. Komen
For The Cure
because we donate 5% of the cost of each bag
to Susan G. Komen For The Cure.    

Retail Tip Special of the Week 
Support Susan G. Komen For The Cure
 & Promote Your Business
 Free Printing Plate for Breast Cancer Awareness Bags
 

 
See Details Here

Order just 100 bags and get your printing plate for FREE!
Offer expires September 30.
          

For more information, or to order
Call
800-426-5708 to order.

 





Remember, Only Happy Clients Come Back.

Keith Lee

800-426-5708

 

  

 




American Retail Supply
Retail Tip of the Week for August 29, 2014

Jump On

October is Breast Cancer Awareness Month and that
means you are going to see pink everywhere, so you might
as well jump on the bandwagon and use the opportunity to
promote your business and promote a good cause. 

Marketing Principle #1
“Enter the conversation going on in your customer
and prospect’s mind.” 
This advice comes from one of
the all-time geniuses of advertising, Robert Collier.

Your customers are going to be inundated with Breast
Cancer Awareness messages in October and you might as
well join the conversation going on in their mind.  From
news reports of local events, to people walking into your
store, to college and pro football, you’ll see pink everywhere. 
Don’t be left on the sidelines.  This is a great opportunity
to “Enter the conversation going on in your customer
and prospect’s mind.”

 

 







Principle #2
Supporting a charity is an excellent marketing strategy, a
great way to promote your business, and help the cause
you support.

Whether you want to support the cause below, or not, I suggest
you find a way to show your support of a cause you believe in. 
It’s a great way to promote your business and the cause you support.

Patty and I have had very close friends die from breast cancer. 
We also have a number of friends and relatives who are breast
cancer survivors because of Breast Cancer Awareness and
Advances in Breast Cancer Treatment.

October is Breast Cancer Awareness Month

When you use the Breast Cancer Awareness bags here you
will show your support for Breast Cancer Awareness and
a Cure for Breast Cancer.

Right now you can get 100 of these reusable bags for as little
as $138 and you’ll get a free printing plate.  The printing plate
is usually $60.

In addition, we donate 5% of the cost of these bags
to Susan G. Komen For The Cure

Here are just a few of the available stock images available. 
You can see more here.  Your Imprint goes where the box
is shown on the bags.



Here are some ways you can use these bags.
• You can give them away with a qualifying purchase and let
your customers know that with their purchase they have made
a donation to Breast Cancer Awareness and the Cure.
• You can sell them in your store.
   o You can sell them at your cost and let your customers know
       that a portion of the proceeds (5% in this case) support
       Breast Cancer Awareness and the Cure.
   o  You can mark them up and donate the mark up to the cause
       and let your customers know that a portion of the proceeds
       (whatever it ends up being) support Breast Cancer Awareness
       and the Cure.
   o  You can mark them up and make a profit and still tell your
       customers that a portion proceeds (5% of the cost) support
       Breast Cancer Awareness and the Cure. 

This is a great opportunity to
    • Promote your business.
    • Make a profit – You can mark these bags up and sell them in
       your business, and yes, making a profit, supporting your
       family, and employing people is honorable!
    • Allow your customers to feel good when they support 
      a great cause and carry their bag.
    • Help a great cause.

With these bags you’ll not only help breast cancer awareness,
but you’ll actually be making a donation too Susan G. Komen
For The Cure
because we donate 5% of the cost of each bag
to Susan G. Komen For The Cure.    

Retail Tip Special of the Week 
Support Susan G. Komen For The Cure
 & Promote Your Business
 Free Printing Plate for Breast Cancer Awareness Bags
 

 
See Details Here

Order just 100 bags and get your printing plate for FREE!
Offer expires September 30.
          

For more information, or to order
Call
800-426-5708 to order.

 





Remember, Only Happy Clients Come Back.

Keith Lee

800-426-5708

 

  

 

 



American Retail Supply
Retail Tip of the Week for August 26, 2014

“Get Ready For Breast Cancer Awareness Month”

October is Breast Cancer Awareness Month and
that means it’s time for you to use two marketing
principles in your business.

Principle #1
The first principle is, “Enter the conversation going on
in your customer and prospect’s mind.”

  This advice comes from one of the all-time geniuses
  of advertising, Robert Collier.

Your customers are going to be inundated with Breast
Cancer Awareness messages in October and you might
as well join the conversation going on in their mind. 
From news reports of local events, to people walking
into your store, to college and pro football, you’ll see
pink everywhere.
 
Don’t be left on the sidelines.  This
is a great opportunity to “Enter the conversation going
on in your customer and prospect’s mind.

 

 

 

 

 
Principle #2
Supporting a charity is an excellent marketing strategy,
a great way to promote your business, and help the
cause you support.

Whether you want to support the cause below, or not,
I suggest you find a way to show your support of a
cause you believe in.  It’s a great way to promote
your business and the cause you support.

Patty and I have had very close friends die from breast
cancer.  We also have a number of friends and relatives
who are breast cancer survivors because of Breast Cancer
Awareness and Advances in Breast Cancer Treatment.

October is Breast Cancer Awareness
Month

When you use the Breast Cancer Awareness bags here you
will show your support for Breast Cancer Awareness and a
Cure for Breast Cancer.

Right now you can get 100 of these reusable bags for as
little as $138 and you’ll get a free printing plate.  The
printing plate is usually $60.

In addition, we donate 5% of the cost of these bags
to Susan G. Komen For The Cure

Here are just a few of the available stock images available. 
You can see more here.  Your Imprint goes where the
box is shown on the bags.



Here are some ways you can use these bags.
• You can give them away with a qualifying purchase and let
your customers know that with their purchase they have made
a donation to Breast Cancer Awareness and the Cure.
• You can sell them in your store.
   o You can sell them at your cost and let your customers know
       that a portion of the proceeds (5% in this case) support
       Breast Cancer Awareness and the Cure.
   o  You can mark them up and donate the mark up to the cause
       and let your customers know that a portion of the proceeds
       (whatever it ends up being) support Breast Cancer Awareness
       and the Cure.
   o  You can mark them up and make a profit and still tell your
       customers that a portion proceeds (5% of the cost) support
       Breast Cancer Awareness and the Cure. 

This is a great opportunity to
    • Promote your business.
    • Make a profit – You can mark these bags up and sell them in
       your business, and yes, making a profit, supporting your
       family, and employing people is honorable!
    • Allow your customers to feel good when they support 
      a great cause and carry their bag.
    • Help a great cause.

With these bags you’ll not only help breast cancer awareness,
but you’ll actually be making a donation too Susan G. Komen
For The Cure
because we donate 5% of the cost of each bag
to Susan G. Komen For The Cure. 

                                                               

Retail Tip Special of the Week 
Support Susan G. Komen For The Cure
 & Promote Your Business
 Free Printing Plate for Breast Cancer Awareness Bags
 


See Details Here

Order just 100 bags and get your printing plate
for FREE!
Offer expires September 30.
          

For more information, or to order
Call
800-426-5708 to order.

 





Remember, Only Happy Clients Come Back.

Keith Lee

800-426-5708

 

  


 





American Retail Supply
Retail Tip of the Week for August 22, 2014

"Oops" 

I messed up!

I had an expiration date of August 20 on one of the
things I created for our 40th Wedding Anniversary Sale
and August 25th on another, so… we're extending the
deadline until Monday, August 25th. 

Celebrating our 40th Anniversary, with you, the people
who have given us our house, our cars, put our kids
through school, put the Turkey on the table for
Thanksgiving, etc etc etc.

THANK YOU!

                    Patty and Keith July 20, 1974

 

 

 

 













Patty, Whitney Carson, Keith October, 2013

  

             Retail Tip Special of the Week

Anniversary Sale Ends Tomorrow


Everything is on Sale

Order $250 or more and save $40
I doubt we’ll make it to 80 years Double Saving Offer
Order $600 or more and save $80

If you call to place your order you must say “40th Wedding
Anniversary Sale
” to get the special discount. 

When ordering on line at http://www.AmericanRetailSupply.com
you must enter 9777J for your $40 discount, or enter 9777K for
your $80 discount, into the Promotional Code Box at check out. 

You may use this promotion one time before August 25, 2014. 
Plate charges, artwork, and any other “pass through” charges
do not apply towards the minimum amount.

Call 800-426-5708 to order.

 

Remember, Only Happy Clients Come Back.

Keith Lee

800-426-5708

 

  


 





American Retail Supply
Retail Tip of the Week for August 20, 2014

“Anniversary Sale Ends Today”

Today, Patty and I have been married for 40 years and
one month – and our 40th Anniversary Sale at
American Retail Supply ends.  




















             Retail Tip Special of the Week

Anniversary Sale Ends Tomorrow


Everything is on Sale

Order $250 or more and save $40
I doubt we’ll make it to 80 years Double Saving Offer
Order $600 or more and save $80

If you call to place your order you must say “40th Wedding
Anniversary Sale
” to get the special discount. 

When ordering on line at http://www.AmericanRetailSupply.com
you must enter 9777J for your $40 discount, or enter 9777K for
your $80 discount, into the Promotional Code Box at check out. 

You may use this promotion one time before August 20, 2014. 
Plate charges, artwork, and any other “pass through” charges
do not apply towards the minimum amount.

Call 800-426-5708 to order.

 

Remember, Only Happy Clients Come Back.

Keith Lee

800-426-5708

 

  


 




American Retail Supply
Retail Tip of the Week for August 19, 2014

“Anniversary Sale Ends”

Tomorrow, Wednesday, August 20th Patty and I will have
been married for 40 years and one month – and our
40th Anniversary Sale at American Retail Supply ends. 

 


















    


     You don’t want to miss this sale because
Everything Is On Sale.


             Retail Tip Special of the Week

Anniversary Sale Ends Tomorrow


Everything is on Sale

Order $250 or more and save $40
I doubt we’ll make it to 80 years Double Saving Offer
Order $600 or more and save $80

If you call to place your order you must say “40th Wedding
Anniversary Sale
” to get the special discount. 

When ordering on line at http://www.AmericanRetailSupply.com
you must enter 9777J for your $40 discount, or enter 9777K for
your $80 discount, into the Promotional Code Box at check out. 

You may use this promotion one time before August 20, 2014. 
Plate charges, artwork, and any other “pass through” charges
do not apply towards the minimum amount.

Call 800-426-5708 to order.

 

Remember, Only Happy Clients Come Back.

Keith Lee

800-426-5708

 

  








American Retail Supply
Retail Tip of the Week for August 15, 2014

“Don’t Take My Word For It”

 

Twice before, I’ve sent you emails telling you to go watch
this two minute video

                        
www.ARSSimpleThing.com

 

It you haven’t watched it yet it must be because what I’ve told

you sounds too good to be true.

 

So, I thought you’d like to hear from a Retailer like you who did
believe it and are now enjoying the results that I promised your
business will achieve too.

 

"Our retail store has tons of competition, especially with the internet.
We learned about this marketing system from Keith and felt that if
it did what he said it does, then it would be a great thing. It has been
a Godsend. Now
  I know exactly who my customers are, 
I can target
them to make sure they get the right message, and to make offers that
they'll respond to, my staff and I get feedback from the customers and
it makes us all more accountable. We dominate the market with all
positive online reviews the program helps generate. Everything is
timely, manageable, and easy to use.
  I can't say enough about the program." 

- Rolf Williams, Jerrol's Books and Office Supply, Ellensburg, WA. 

 

So, for one last time, I urge you to go to the website below
to get FREE INFORMATION…


                        www.ARSSimpleThing.com

 











 

                        www.ARSSimpleThing.com

Remember, Only Happy Customers Come Back.

             Retail Tip Special of the Week

Anniversary Sale Ends Tomorrow


Everything is on Sale

 
We’re continuing to celebrate Patty and my 40th Wedding Anniversary.
 






















Order $250 or more and save $40

I doubt we’ll make it to 80 years Double Saving Offer

Order $600 or more and save $80

 

If you call to place your order you must say
“40th Wedding Anniversary Sale”
to get the special discount. 

 

When ordering on line at http://www.AmericanRetailSupply.com

you must enter 9777J for your $40 discount, or enter 9777K for
your $80 discount, into the Promotional Code Box at check out.
 

 

You may use this promotion one time before August 20, 2014. 
Plate charges, artwork, and any other “pass through” charges
do not apply towards the minimum amount.

 

Call 800-426-5708 to order.

 

Remember, Only Happy Clients Come Back.

Keith Lee

800-426-5708

 

  



American Retail Supply

Retail Tip of the Week for August 12, 2014


“Watch This 2 Minute Video”

 

Work less, generate more sales, and increase profits
with an incredible marketing system we have found.

 

You CAN reach these important goals.  Just click
below and watch a short (2 minute) video where
show you the
ONE SIMPLE THING that generates
$52.03 in Documented Sales for Every $1.00 you
invest in marketing your business.
(Really…it’s true!)

 
                    
www.ARSSimpleThing.com

 

All you have to do is go to this website to register
for the free presentation:










        www.ARSSimpleThing.com

Other Retailers are using this one simple thing
with great success:

 

You can see our latest newsletter here.

 

Retail Tip Special of the Week

Inventory Reduction

 

 More than ½ off!

3 Tier Heavy Duty Display Table




Regular Price $423.39

Now $187.86

*** Only 11 Available ***

 

This heavy duty metal display table will give you
years and years of service.  It includes industrial
strength locking casters.  The metal bullnose shelves
allow for 9 1/2" between each tier.  Matte Black Finish.

 

Call 800-426-5708 to order.

 

Remember, Only Happy Clients Come Back.

Keith Lee

800-426-5708

 
  



American Retail Supply
Retail Tip of the Week for August 8, 2014

“$52.03 in Documented Sales for Every
Marketing Dollar You Invest”

See our latest newsletter here.

I know the subject line of this email sounds too good
to be true but what you’ll discover when you go to the
special website below is that I’ve uncovered a system
that AUTOMATICALLY causes your Customers to return
twice as often and spend three times as much each
year in your store…and all you and your Staff have
to do is...ONE (simple) THING. 

Go to the website below to see Real
Documented Case Studies of Retailers (just like you)
who are getting these results…       

www.ARSSimpleThing.com






I don’t have to tell you about the challenges that retail
stores like yours face from the continued sluggish
economy, high unemployment rate, rising labor costs,
increasing taxes as well as health care compliance costs;
and competition from the retail giants and the internet.

I’ve seen experienced store owners close up their doors,
riding off into the sunset, unsatisfied with what they’ve
accumulated and disappointed that if they could sell
their business, it’s NOT worth nearly what they hoped
it would be when their day came to retire.

What would your business be like if you had a simple system
that would allow you and your Staff to do just ONE SIMPLE
THING that would…

•  Create a constant flow of new positive reviews online

•  Increase Your Store’s Internet Search Rankings

•  And of course of greatest importance….Attract a steady  
    stream of NEW CUSTOMERS

Imagine arriving at your store each day withOUT the fear of
money worries, not having to be concerned whether your
customers will come in, finally being able to spend the time
with your family & friends and even be able to take the time
off and afford the vacation you’ve always dreamt about.

All you have to do is go to your special website below to see
Real Documented Case Studies of Retailers (just like you)
who are getting these results…

www.ARSSimpleThing.com 

When you go to your special website, you’ll get FREE INFORMATION on…

1. What motivates NEW CUSTOMERS to visit YOUR Store?

2. The secret to attracting More Customers just like your
     existing Best Customers

3. The 1st THING you have to do right away to increase your 
     business?

4. What keeps Customers returning to your store over and over
     again

5. How to Dramatically Increase Customer Referrals

6. How to finally get MISSING CUSTOMERS returning to your
     store in record numbers

7. PLUS…Real Documented Results of  Retailers (just like you)
     who use this ONE (simple) THING system 

 www.ARSSimpleThing.com

Remember, Only Happy Customers Come Back.

Retail Tip Special of the Week

Inventory Reduction
Ready-To-Assemble 4-Sided Slatwall Display

½ off!

Regular Price $388.89
Now $194.44
***Limited to Supply On Hand
- Only 21 left***

Item #650001M - Maple 
This display features 24" wide panels. 
The finished measurement is 54" (H) x
36" (W) x 36" (D). 

This offer expires today!
Call 800-426-5708 to order.

 

Call 800-426-5708 to order.
 

Remember, Only Happy Customers Come Back.
Keith Lee

800-426-5708

  
 

American Retail Supply
Retail Tip of the Week for August 5, 2014

"Summertime Christmas Ends on Thursday"

Our annual Summertime Christmas Packaging Sale
ends on Thursday. 
Follow this link to see all of the
great Christmas packaging products (this will open
a PDF in your web browser, it's about 2 MB). 

                 Here is just one pattern from
                this wonderful collection.


 










This is a gang run program so these items must
be ordered before 5pm pacific time on
Thursday, August 7.


             Break-A-Bracket Pricing For You



As a reader of my Retail Tip of the Week you'll get
Break-A-Bracket Pricing.  When you order 1 case you'll
get the 5 case price.  When you order 5 cases you'll
get the 10 case price, etc.

We'll ship you your product in October and bill you then.

This "Gang Run" program assures you get the packaging
you want for the all-important Christmas season and
keeps your prices down. 

Use these for your in-store packaging and resell them
to your customers to use in their home wrapping.   

You can combine any and all of the
Summertime Christmas Packaging Products
for quantity breaks.

The link above has the best quality pictures.  You
can follow this link to see the products and
pricing on our web site:

http://www.americanretailsupply.com/64040/Holiday-
Collections-Matched-Packaging.html

Call 800-426-5708 to get your Break-A-Bracket Pricing.

This offer expires on August 7, 2014 at 5pm pacific time.

Here is a link to our latest newsletter.  Be sure to enter
the contest for your chance to win some tasty treats
from our long-time Client
Polynesian Cultural Center

Remember, Only Happy Customers Come Back.
Keith Lee

800-426-5708

  



American Retail Supply
Retail Tip of the Week for July 30, 2014

“Your Reward”

Here is this month’s Newsletter.

Be sure to read the last page of the newsletter and enter
the July Quiz Question.  You could win lightly salted
macadamia nuts, chocolate covered pineapple,, and
chocolate covered macadamia nuts.

You likely know that I love rewarding readers of this newsletter,
visitors to our web site, and readers of our weekly email Retail
Tips with specials that others don’t even see… and this is one of them. 

We’re continuing to celebrate Patty and my 40th Wedding Anniversary. 

40th Wedding Anniversary
Order $250 or more and save $40
I doubt we'll make it to 80 years Double Saving Offer
Order $600 or more and save $80

If you call to place your order you must say
"40th Wedding Anniversary Sale" to get the special discount. 

When ordering on line at http://www.AmericanRetailSupply.com
you must enter 9777J for your $40 discount, or enter 9777K for
your $80 discount, into the Promotional Code Box at check out. 

You may use this promotion one time before August 20, 2014. 
Plate charges, artwork, and any other "pass through" charges
do not apply towards the minimum amount.

Here’s are a couple more pictures from our 40th Wedding Anniversary Celebration on Maui.


















  Papa (Keith) with my granddaughter Whitney.


















    Papa with grandson Carson 
    exploring a new pool.


Remember, Only Happy Clients Come Back.
Keith Lee

800-426-5708 

  

 

 

American Retail Supply
Retail Tip of the Week for July 25, 2014

"40th Wedding Anniversary"

Here is our new Newsletter.

We're celebrating Patty and my 40th Wedding Anniversary. 
See the 40th Wedding Anniversary Special Below.   

Here's a picture from our 40th Wedding Anniversary Celebration.



Left to Right - Daughter in-law Jen, Granddaughter Whitney
on shoulders, Son Travis, Grandson Carson, wife Patty, Me,
"adopted" daughter Julie, sister Janice, daughter Jenny.

I know, it's not your traditional 40th Anniversary Portrait but
it sure was fun.  We celebrated at Twin Falls on Maui.  As you
can see we enjoyed swimming in the pools at the falls, and
jumping from the top of a few of them.  Twin Falls actually
has five waterfalls.  Carson my 4 year old grandson led us,
with the help of Hannah Bernard from the Hawaii Wildlife Fund,
to all five falls.  Thanks to Hannah for taking the picture above.

You may know that American Retail Supply has teamed with
the
Hawai'i Wildlife Fund to Save the Hawksbill Turtles in Hawaii. 
Every time a client in Hawaii purchases any of our
Turtle Friendly Bags©
we make a donation to the Hawai'i Wildlife Fund.  So far we've donated
more than $11,000 to Save the Hawksbills.

We were a couple months short of our 40th anniversary.  It's
actually July 20th.  But since Patty and I both turn 60 this year,
and it's our 40th wedding anniversary, we've decided to celebrate all year.

If you do the math, Patty and I were married when we were 20 years
old, but we started dating in our sophomore year in high school, so
we've actually been together for 44 years.

For 37 of our 40 years of marriage Patty and I have been dependent
on you for our livelihood.  As our Thank You for 37 wonderful years
we're celebrating with our
40th Wedding Anniversary Sale. 
Everything is on sale! 

You likely know that I love rewarding readers of this newsletter,
visitors to our web site, and readers of our weekly email Retail Tips
with specials that others don't even see… and this is one of them. 

40th Wedding Anniversary
Order $250 or more and save $40
I doubt we'll make it to 80 years Double Saving Offer
Order $600 or more and save $80

If you call to place your order you must say
"40th Wedding Anniversary Sale" to get the special discount. 

When ordering on line at http://www.AmericanRetailSupply.com
you must enter 9777J for your $40 discount, or enter 9777K for
your $80 discount, into the Promotional Code Box at check out. 

You may use this promotion one time before August 20, 2014. 
Plate charges, artwork, and any other "pass through" charges
do not apply towards the minimum amount.

Remember, Only Happy Customers Come Back.

Retail Tip Special of the Week

Inventory Reduction
Ready-To-Assemble 4-Sided Slatwall Display

½ off!

Regular Price $388.89
Now $194.44
***Limited to Supply On Hand***

Item #650001M - Maple 
This display features 24" wide panels. 
The finished measurement is 54" (H) x
36" (W) x 36" (D). 

This offer expires today!
Call 800-426-5708 to order.

Remember, Only Happy Clients Come Back.
Keith Lee

800-426-5708 

  




American Retail Supply
Retail Tip of the Week for July 22, 2014

"Workin At The Car Wash Yeah"

I went to the car wash today and as I approached the
entrance I asked for a towel to wipe down the interior
of my car.  The attendant, with no facial express
what-so-ever, brought the towel to me and I said
"Thank You".  Still, no facial expression and not a
word out of his mouth.

This is unacceptable!!!!  You may be saying, "It's
a car wash what do you expect?"  I expect to be
served by someone who is taught to show
sincereappreciation every time!  Theminimum,
in this case - a smile and a return "Thank You"
for my thank you.  Better yet, a smile, and
a return of "My Pleasure" for my thank you.

But where is the real problem here?  It is with the
management not training properly, not inspecting
the training with secret shoppers, not retraining,
or not firing the person giving indifferent
customer service. 

Remember, you can only expect what you inspect.

Retail Tip Special of the Week

Inventory Reduction
Ready-To-Assemble 4-Sided Slatwall Display

½ off!

Regular Price $388.89
Now $194.44
***Limited to Supply On Hand***

Item #650001M - Maple 
This display features 24" wide panels. 
The finished measurement is 54" (H) x
36" (W) x 36" (D). 

This offer expires on July 25, 2014 at
5pm pacific time.

Call 800-426-5708 to order.

Remember, Only Happy Clients Come Back.
Keith Lee

800-426-5708 

  


 


American Retail Supply
Retail Tip of the Week for July 18, 2014

Do a Little Detective Work

On Monday I shared a story with you from one of my favorite
customer service books,
W.A.Y.M.I.S.H. Why Are You Making
It So Hard for me to give you my money
, by Ray Considine,
Ted Cohn, Lee Tomlinson and Chris Considine.















The tip I discussed talked about items set aside at the check-out counter. 
Asking about these items could lead to real Gold in your business.  That is
Gold in terms of creating happy customers who come back time and time
again and tell others about you. 

1.      How do you follow up on those items set aside in your checkstands?

2.      Do you ask why they were discarded?  (Was it the customer not 
         having enough money to cover the total purchase price?  
         An argument over price?  Customer changed her mind?)

3.      What other reasons did shoppers give for discarding the intended purchases?

Each answer provides good marketing information.

Retail Tip Special of the Week
Inventory Reduction
Ready-To-Assemble 4-Sided Slatwall Display

½ off!

Regular Price $388.89

Now $194.44

Item #650001M - Maple 
This display features 24" wide panels. 
The finished measurement is 54" (H) x 36" (W) x 36" (D). 

 
This offer expires on July 25, 2014 at
5pm pacific time.

Call 800-426-5708 to order.

Remember, Only Happy Clients Come Back.
Keith Lee

800-426-5708 

  




American Retail Supply
Retail Tip of the Week for July 15, 2014

Take It or Leave It

Here's a story from one of my favorite customer service books,
W.A.Y.M.I.S.H. Why Are You Making It So Hard for me to give you my money, 
by Ray Considine, Ted Cohn, Lee Tomlinson and Chris Considine.

 

 















PICTURE THIS

It was one of those discount office supply stores.
Good prices, but the front-end service is horrible.
Usually a comedy of errors. A glitch every visit.
Wonder how they stay in business?

Here's the latest: Wife wants to purchase a chart
pad and a picture frame. No UPC-bar code on the
frame, so the cashier begins searching for the price
in a catalog. Checkout phone rings. Cashier stops
everything to answer the phone. Customer
waits while cashier is engaged in telephone
conversation. Maddening.

Finally...cashier is ready to resume transaction.
Wife informs cashier she has, in the meantime,
checked the price: "The frame's on sale at $2.99."

Cashier doesn't listen, doesn't respond to customer,
starts rifling through a price catalog and finds
something similar to the frame and announces in
a triumphant tone, "No, the price is $7.95 !"

That's the way to go...Insult the customer. Question
her honesty. And, above all, don't be polite and ask
the customer where she found the sale price. No, just
irritate the customer. (Who trained this idiot?)

Now the customer is mad enough that she tells the
cashier, "Forget it!" She doesn't want the frame,
just the chart pad.

Cashier, without a mutter, sets the frame aside and
completes the transaction for only the chart pad, takes
the money, end of story.

Where did the store go wrong? Let's step through it:
1.The cashier neglected a customer in the middle of a sale
for the telephone call. She should have explained to whoever
called her that she was ringing up sales and taking care of
her customer first, especially if the customer is ready
and waiting to pay. WAYMISH!
2.Nor did the cashier bother to be polite and re-check the
frame price against the customer's information. At a
minimum, all clerks should know or have access to
in-store specials.
3.Management's fault for allowing incoming calls to be sent
to check-out positions...or at least for not training cashiers
how to handle the conflicts of cash customer versus phone caller.
4.Losing a sale, no matter how small, without a comment,
apology or attempt to recapture the sale is tragic! That says
we don't want your business. Take it or leave it. Makes no
difference to me.

BIG difference! Five dollars was the difference in cost of the
frames. What is the cost of the Lost Customer in "future
dollars?" Hundreds or, over the next five to 10 years, even thousands.

Retail Tip Special of the Week
Inventory Reduction
Ready-To-Assemble 4-Sided Slatwall Display

 

½ off!

Regular Price $388.89

Now $194.44

Item #650001M - Maple 
This display features 24" wide panels. 
The finished measurement is 54" (H) x 36" (W) x 36" (D). 

 
This offer expires on July 25, 2014 at
5pm pacific time.

Call 800-426-5708 to order.

Remember, Only Happy Clients Come Back.
Keith Lee

800-426-5708 

  





American Retail Supply
Retail tip of the Week for July 8, 2014

Do You Like Us?

If you like us, our service, or products, your sales rep,
or whatever will you please follow this link and give us
a review on our Facebook page.

https://www.facebook.com/americanretailsupply/reviews

Notice the red arrow below.  Simply click on “Write a Review.” 

Short or long review.  Anything is appreciated.

If you have a story of someone doing a great job to help you
it would be awesome to include it.  If you like something in
particular, these Retail Tips, our Newsletter, whatever, it would
be great if you mention it.  

If you don’t like us, or we’ve upset you in any way please call
us right away so we can fix whatever it is that you don’t like. 
Call us at 800-426-5708

Thank you. 
Keith

Retail Tip Special of the Week
Inventory Reduction
Ready-To-Assemble 4-Sided Slatwall Display

FREE Shipping!!!

Item #650001M - Maple 

Total price delivered to you, in the continental
United States - $388.89.  Add $50 for delivery to
Hawaii or Alaska.

This display features 24" wide panels.  The finished
measurement is 54" (H) x 36" (W) x 36" (D). 

This offer expires on July 18, 2014 at
5pm pacific time.

Call 800-426-5708 to order.

Remember, Only Happy Clients Come Back.
Keith Lee

800-426-5708 

  

 






American Retail Supply
Retail Tip of the Week for July 3, 2014
The Price They Paid

This is from the web site
www.snopes.com.

Have you ever wondered what happened to the 56 men
who signed the Declaration of Independence? What fates
befell them for daring to put their names to that document?

Five signers were captured by the British as traitors
and tortured before they died.

Twelve had their homes ransacked and burned.

Two lost their sons serving in the Revolutionary Army,
another had two sons captured.

Nine of the 56 fought and died from wounds or
hardships of the Revolutionary War.

They signed and they pledged their lives, their fortunes,
and their sacred honor.

What kind of men were they?

Twenty-four were lawyers and jurists. Eleven were merchants,
nine were farmers and large plantation owners; men of means,
well educated. But they signed the Declaration of Independence
knowing full well that the penalty would be death if they
were captured.

Carter Braxton of Virginia, a wealthy planter and trader, saw
his ships swept from the seas by the British Navy. He sold his
home and properties to pay his debts, and died in rags.

Thomas McKeam was so hounded by the British that he was
forced to move his family almost constantly. He served in the
Congress without pay, and his family was kept in hiding. His
possessions were taken from him, and poverty was his reward.

Vandals or soldiers looted the properties of Dillery, Hall,
Clymer, Walton, Gwinnett, Heyward, Ruttledge, and Middleton.

At the battle of Yorktown, Thomas Nelson, Jr., noted that the
British General Cornwallis had taken over the Nelson home for
his headquarters. He quietly urged General George Washington
to open fire. The home was destroyed, and Nelson died bankrupt.

Francis Lewis had his home and properties destroyed. The enemy
jailed his wife, and she died within a few months.

John Hart was driven from his wife's bedside as she was dying.
Their 13 children fled for their lives. His fields and his gristmill
were laid to waste. For more than a year, he lived in forests and
caves, returning home to find his wife dead and his children vanished.
A few weeks later, he died from exhaustion and a broken heart.

Norris and Livingston suffered similar fates.

Such were the stories and sacrifices of the American Revolution.
These were not wild-eyed, rabble-rousing ruffians. They were
soft-spoken men of means and education. They had security, but
they valued liberty more.

Standing talk straight, and unwavering, they pledged: "For the
support of this declaration, with firm reliance on the protection of
the divine providence, we mutually pledge to each other, our
lives, our fortunes, and our sacred honor."

They gave you and me a free and independent America. The
history books never told you a lot about what happened in the
Revolutionary War. We didn't fight just the British. We were
British subjects at that time and we fought our own government!

Some of us take these liberties so much for granted,
but we shouldn't.

So, take a few minutes while enjoying your 4th of July Holiday
and silently thank these patriots. It's not much to ask for the
price they paid. Remember: Freedom is never free!

I hope you will show your support by please sending this
to as many people as you can. It's time we get the word
out that patriotism is NOT a sin, and the Fourth of July has
more to it than beer, picnics, and baseball games.

Retail Tip Special of the Week
Inventory Reduction
Ready-To-Assemble 4-Sided Slatwall Display

FREE Shipping!!!

Item #650001M - Maple 

Total price delivered to you, in the continental
United States - $388.89.  Add $50 for delivery to
Hawaii or Alaska.

This display features 24" wide panels.  The finished
measurement is 54" (H) x 36" (W) x 36" (D). 

This offer expires on July 18, 2014 at
5pm pacific time.

Call 800-426-5708 to order.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708

 



American Retail Supply
Retail Tip for the Week of July 1, 2014

Small Change

The Small Change Retail Tip is just a little further
down the page.

First I want to share this Cool Product

Super Clear Polyethylene Bags

As we do with every custom print job, we kept a sample
of this for reorder purposes.  Please ignore the white label
at the bottom in this picture.  It is there for reorder purposes.

On to the cool stuff.

Farmer J’s is a licensed marijuana production facility. 
They came to us wanting a clear polypropylene bag to
package marijuana.  The clarity of the bag was extremely
important to them.  Polypropylene bags are extremely
clear but they are also very expensive.  One of our bag
manufacturers has the clearest Polyethylene bags on the
market.  These are much less expensive.

We asked Farmer J’s to evaluate these bags for clarity. 
As you can see in this picture the clarity is incredible. 
Farmer J’s decided to go with these bags and save a
bunch of money. 

Every day as I walk through our sales department I
hear our reps handing out great advice.  If you have a
question, make sure to give us a call.

Here’s some other cool stuff about this bag.

This bag is designed to be filled from the bottom
and then sealed with a heat sealer

It has a whole punch at the top so it can be displayed
on a peg hook.

You may be able to notice a small line toward the top
of the bag, above the hole punch.  The buyer tears
this off and then breaks the seal on the zipper lock to get
to the marijuana.  The bag is then, of course, resealable.

Small Change
We’re continuing with some stories about the system
getting in the way of providing Make-You-Happy Customer
Service.  Here’s another example from W.A.Y.M.I.S.H.
Why Are You Making It So Hard for me to give you my money,

by Ray Considine, Ted Cohn, Lee Tomlinson and Chris Considine.

Legend has it...Suntanned dude walks into a southwestern
bank.  Cashes check, exits, returns, smiles. "Forgot to get
my parking ticket validated."  Super-intelligent teller:  "Sorry,
sir, but cashing a check doesn't qualify as a transaction. 
You'll have to pay 75 cents for parking."

"Fine," says the dude, evenly.  "Here's your 75 cents. 
Now kindly withdraw the million-and-a-half dollars in my
accounts so I can take it to the bank across the street."

Question from Keith…
Do you think they redesigned the system after that?

Follow this link to find out more about W.A.Y.M.I.S.H.

Retail Tip Special of the Week
Inventory Reduction
Ready-To-Assemble 4-Sided Slatwall Display

FREE Shipping!!!

Item #650001M - Maple 

Total price delivered to you, in the continental
United States - $388.89.  Add $50 for delivery to
Hawaii or Alaska.

This display features 24" wide panels.  The finished
measurement is 54" (H) x 36" (W) x 36" (D). 

This offer expires on July 18, 2014 at
5pm pacific time.

Call 800-426-5708 to order.

Remember, Only Happy Clients Come Back.
Keith Lee
800-426-5708




American Retail Supply 
Retail Tip of the Week For June 23, 2014

Most Problems Are System Problems

We’ve been discussing “System Problems” in business with lessons from one of my favorite customer service books, W.A.Y.M.I.S.H. Why Are You Making It So Hard for me to give you my money.

 

Here is an excerpt about system problems in my book, Out-Nordstrom Nordstrom Creating The World’s Beset Customer Service.

 

With the exception of a few crazy people, and I hope you don’t employ any of them; nobody goes to work and says, ‘How can I screw up today?’  When someone screws up, or when someone does something wrong, change your thought process from blaming someone to fixing the problem permanently. 

 

When you change your thought process to changing the system rather than blaming someone, you will most often find that the problem is with the system rather than the person.

If you find yourself asking, ‘Why do they always do this wrong?’ chances are they always do it wrong because it’s too complicated or it’s just a lot easier to do it wrong.  Make it less complicated and make it easier to do it right! 

 

I agree with W.A.Y.M.I.S.H., in most cases the problem is with the system, not the people.  On Tuesday we’ll discuss Chapter 13 in my book Out-Nordstrom Nordstrom, Creating the World’s Best Customer Service.  Here’s the title of the chapter “Understand That Most Problems Are System Problems. Not People Problems.”

 

Follow this link to find out more about W.A.Y.M.I.S.H. and check out the Subscribers Only Retail Tip Special below. 

 

Subscribers Only Retail Tip Special

2 For 1 Book Sale

 

Order W.A.Y.M.I.S.H. and get my book, Out-Nordstrom Nordstrom, Creating the World’s Best Customer Service for free.

 

  

 

What a great time to get both books for your entire team. 

 

Chapter 22 in my book is, “Put Your Money Where Your Mouth Is.”  That means that you need to invest time and money if you want great customer service in your business. Here’s a great opportunity to get 2 books for the price of 1.  For $20 you’ll get both books.  Call 800-426-5708 to order.

 

This offer expires on June 27, 2014.

 

Call 800-426-5708 to order.

 

Remember, Only Happy Clients Come Back.

Keith Lee

800-426-5708



Past Tips

Retail Tip of the Week for June 19, 2014

Stop The Presses!

Last week I told you about one of my favorite customer service books W.A.Y.M.I.S.H. Why Are You Making It So Hard for me to give you my money.

 

Then I shared a W.A.Y.M.I.S.H. story from Boomer Wright from Sea Lion Caves in Florence, OR.  Boomer is one of our many clients who gave each employee their own copy of W.A.Y.M.I.S.H.

 

Here is an excerpt from W.A.Y.M.I.S.H.

 

Called the New York Times with this request: Stop city delivery for several weekends, stop all delivery at the end of the month, and start a mail service to Maine. The person answering the 800 number said that she couldn't handle the first two requests on the same day. Why not? The two orders would cancel each other!

 

Finally convinced her to make the second change herself without requiring me to make another call.

 

As for the mail order to Maine, she couldn't handle that—it was a different phone number and required a separate call. WAYMISH: Why do they make it so hard to do business with them?

 

Is a supervisor monitoring calls?

 

Who are the telephone sales trainers?

 

More basic: Who designed the system? The problem is not the person taking the phone call. It's the management that never tested the process.”

 

I agree with W.A.Y.M.I.S.H., in most cases the problem is with the system, not the people.  On Tuesday we’ll discuss Chapter 13 in my book Out-Nordstrom Nordstrom, Creating the World’s Best Customer Service.  Here’s the title of the chapter “Understand That Most Problems Are System Problems. Not People Problems.”

 

Follow this link to find out more about W.A.Y.M.I.S.H. and check out the Subscribers Only Retail Tip Special below. 

 

Subscribers Only Retail Tip Special

2 For 1 Book Sale

 

Order W.A.Y.M.I.S.H. and get my book, Out-Nordstrom Nordstrom, Creating the World’s Best Customer Service for free.

 

  

 

What a great time to get both books for your entire team.  Chapter 22 in my book is, “Put Your Money Where Your Mouth Is.”  That means that you need to invest time and money if you want great customer service in your business. Here’s a great opportunity to get 2 books for the price of 1.  For $20 you’ll get both books.  Call 800-426-5708 to order.

 

This offer expires on June 27, 2014.

 

Call 800-426-5708 to order.

 

 

Remember, Only Happy Clients Come Back.

Keith Lee

800-426-5708



American Retail Supply 
Retail Tip of the Week for June 16, 2014



“I Was So Lost”
 

I thought I would share this email I received from Nils Riise the owner of Red Rooster Kitchen and Home in Peshastin, WA.

 

Hello American Retail Supply,

 

I just finished a session with Shane from Tech Support. I would have to say that was the best tech support experience I have ever had in my life.

 

I initially called to get my tool bar to re-appear while I was in my POS Register Screen. Then I asked about why I couldn’t print my P.O.’s anymore and he dove right in to fix that and discovered that my printer actually was set incorrectly. He fixed that too. Then while he was fixing that, my computer went into (Not Responding) mode. He discovered that my computer was full and had no more memory left. Shane then went into the hard drive and cleaned up all the saved temp files and lo and behold it started working perfectly again.

 

This was all happening with a full store, by the way, with transactions on that computer at the same time – very stressful, but he helped me through it and was amazingly patient with my situation. I honestly don’t know what I would do without ARS Tech support, they are absolutely amazing. It has been worth every dollar spent for my yearly membership. Priceless. I can’t believe I managed to run my store with Quickbooks POS in my first two years of business. I was so lost.

 

Thank you ARS – I am so thankful for all your help and guidance.

 

Best Regards,

 

Nils Riise, Owner/President

Red Rooster Kitchen and Home

Peshastin, WA.

 

I’m extremely happy to say that I get complements like this about our POS Computer System Tech Support often.

 

Follow this link to get our book, The 9 Questions You Must Ask Before You Invest in a New POS System for Your Retail Store,and/or give us a call and ask about POS for your store.  

 

Retail Tip Subscribers

Get Your Free Book

 

The 9 Questions You Must Ask Before You Invest in a New POS System for Your Retail Store,

 

 

Remember, Only Happy Clients Come Back.

Keith Lee

800-426-5708



American Retail Supply 
Retail Tip of the Week for June 9, 2014


W.A.Y.M.I.S.H.

They had the book, but they didn’t have a title.

 

Joe Bali is an executive with Muscolino Inventory Services of Arcadia, California.  While you and I sleep, his brave souls sally forth to monstrous supermarkets and small retail stores and count.  They count items, SKUs (stock keeping units), check shelf tags, prices and such.

 

For accuracy, these computer-carrying counters need to step up (literally) to see clearly what's on the top shelves.  That requires small portable ladders.

 

So Joe Balli goes to one of those gigantic warehouse club stores to shop for 100 portable two-step ladders.

 

Entering the mammoth store, Joe approaches the first employee he sees and says, "I'd like to buy two-step ladders, a lot of them."  "Aisle 8," the guy snaps. "Wa-wa-wait a minute," Joe protests, "I mean I need a hundred."

 

"Aisle 8," says the clerk over his shoulder and walks off.  Disgusted, Joe goes in search of a manager.  Finds him.  Turns on his charm and says cheerily, "Say...I'd like to buy about 100 small step ladders."  "Aisle 8," the manager responds.

 

"No, no, no!" Joe protests, shaking his head side to side, "I mean, I'd like to buy a hundred ladders...and maybe get some discount."

 

"We don't discount," snarls the manager.

 

Reaching out his hand in supplication, Joe begs, "Listen!  You order them from your base warehouse, bring ‘em here on pallets and I’ll get my truck to pick them up outside your building,” pointing through the doorway.  "You don't even have to stock them!"

 

"We don't discount.  Not interested," mutters the manager and starts walking off.

 

Totally frustrated, Joe shouts, "Why Are You Making It So Hard for me to give you my money??"

 

Ray heard the story from Joe, lifted the first letters of that priceless phrase...and WAYMISH was born.  Thank you, Joseph.

 

Remember, this incident took place at one store in a gigantic national chain.  Will anyone there ever know how much profit was lost from this "original" Waymish?

 

So beware: The WAYMISH can strike anywhere.

 

WAYMISH is one of my favorite Customer Service Books.  Over the next few weeks I’ll be sharing some excerpts from WAYMISH.

 

Follow this link to find out more about WAYMISH.  Many of our clients order a copy of WAYMISH for each of their employees.  If you want 5 or more books call us and you’ll get a 10% discount.

Subscribers Only
Retail Tip Special

Christmas in July

 

When you order your Christmas Packaging now you’ll get the best price, the products you want, when you want them and we’ll bill you and ship when you want them.  Plus you’ll get:

 


Break-A-Bracket Pricing

 

 

Say "newsletter" when you place your order and you'll get the 5 case price when you order 1 - 4 cases, the 10 case price when you order 6 - 9 cases - Etc.  Yes, you can combine Christmas packaging products for quantity price breaks!

 

All products under this link qualify for Break-A-Bracket 
Pricing.

 

http://www.americanretailsupply.com/64040/Holiday-Collections-Matched-Packaging.html

 

Break-A-Bracket Pricing Expires on June 13.

 

All of these items must be ordered before August 7

 

Call 800-426-5708 to order.

 

 

Remember, Only Happy Clients Come Back.

Keith Lee

800-426-5708


 

American Retail Supply 
Retail Tip of the Week for June 6, 2014

From Uncle Walt

Do you know the date that Disneyland opened?

 

It was July 17, 1955.  Since I was born on July 17, 1954 I often tell people my uncle Walt opened Disneyland for me on my first birthday.

 

So you’re not buying that right?  I don’t blame you.  But I do love the Disney theme parks and Disney’s devotion to providing a magical experience.

 

Here is my favorite quotation from Walt Disney:


“Do what you do so well 
that people can’t help telling others about you.”
  



 

We use that Disney quotation all the time around here to remind our team members to:


“Do what you do so well 
that people can’t help telling others about you.”

 

Subscribers Only
Retail Tip Special

Christmas in July

 

When you order your Christmas Packaging now you’ll get the best price, the products you want, when you want them and we’ll bill you and ship when you want them.  Plus you’ll get:

 


Break-A-Bracket Pricing

 

 

Say "newsletter" when you place your order and you'll get the 5 case price when you order 1 - 4 cases, the 10 case price when you order 6 - 9 cases - Etc.  Yes, you can combine Christmas packaging products for quantity price breaks!

 

All products under this link qualify for Break-A-Bracket 
Pricing.

 

http://www.americanretailsupply.com/64040/Holiday-Collections-Matched-Packaging.html

 

Break-A-Bracket Pricing Expires on June 13.

 

All of these items must be ordered before August 7

 

Call 800-426-5708 to order.

 

 

Remember, Only Happy Clients Come Back.

Keith Lee

800-426-5708


 

American Retail Supply 
Retail Tip of the Week for June 3, 2014

Empathy Counts

 

I recently had to call my internet supplier for my home to 
update my billing information.  A few times I got into 
endless loops with "Enter your credit card number."  Or 
"Enter your password" and since I had neither of them 
correct for this account I just looped and looped.  After 
about 30 minutes of frustration I actually got someone on 
the phone.  She updated my information.

 

While her computer was verifying my credit card I 
mentioned to her how frustrating it was spending 30 
minutes trying to get to a real person.

 

Her reaction - ABSOLUTELY NOTHING!  No comment,
no grunt, no nothing.  I actually asked her if she was still
there.  It was obvious that she could care less.  So what's 
the very least a decent customer service person should  
do.

 

How about, "I can understand your frustration."  Or, maybe 
even a little more.  "I can understand your frustration.  I'll 
be sure to pass your comments on to management".  
Sure there is a lot more than this that could be done, but 
with a simple "I can understand" statement I would have at 
least "thought" she cared.

 

Everyone needs to be trained to Empathize when your
client has a problem or concern!

 

Empathize - Show the other person that you understand their thoughts and feeling.

 

Subscribers Only
Retail Tip Special

Christmas in July

 

When you order your Christmas Packaging now you’ll get the best price, the products you want, when you want them and we’ll bill you and ship when you want them.  Plus you’ll get:

 


Break-A-Bracket Pricing

 

 

Say "newsletter" when you place your order and you'll get the 5 case price when you order 1 - 4 cases, the 10 case price when you order 6 - 9 cases - Etc.  Yes, you can combine Christmas packaging products for quantity price breaks!

 

All products under this link qualify for Break-A-Bracket 
Pricing.

 

http://www.americanretailsupply.com/64040/Holiday-Collections-Matched-Packaging.html

 

Break-A-Bracket Pricing Expires on June 13.

 

All of these items must be ordered before August 7

 

Call 800-426-5708 to order.

 

 

Remember, Only Happy Clients Come Back.

Keith Lee

800-426-5708


This is the last email on the brand new jewelry displays
we have in stock and ready to ship, I promise. 

And that's because the sale ends
tomorrow, May 30th.

At recent trade shows Linen and Bamboo Countertop
Displays were a huge hit,
Check out all of our in-stock
designs here.

Linen

 

Bamboo

 

Break a bracket pricing.  You can combine all Jewelry
Displays in this section
for quantity price breaks and
break a bracket. 

Call 800-426-5708 to order and
mention the "Linen and Bamboo
Jewelry Display Special."

Special ends on May 30th.

Example: When you order 3 items you'll get the 6 ea price
break.  When you order 7 total items you'll get the 24+ price
break, and when you order 25 items you'll get the 48+ price break.

We have them in-stock and can ship them to you today!

Only Clients Like You,
who have purchased countertop jewelry displays in the past, are getting this email and these special prices.

 Linen and Bamboo Countertop Displays

Special ends on May 30th.

Remember, Only Happy Clients Come Back.
Keith Lee

800-426-5708 

  

 


 

American Retail Supply 
Retail Tip of the Week for May 27, 2014

Are You in Mental Shape?

On Friday I reminded you that later in his career Cal Ripkin
realized there was a direct link between how well he took
care of his body and his ability to concentrate and remain
focused during games.  And I mentioned that I would share
with you a mental exercise tool I use daily. 

Take my word on this one.  Go to www.lumosity.com and try it out. 
It is a great mental exercise tool.  Let me know what you think
of Lumosity.

Subscribers Only
Marketing Tip Special of the Week
Sale Ends this Friday May 30!
  

 



Free Sato Labeler

Order just 3 packages of Labels and
get this Avery Dennison PB Labeler
for free.  You can choose from
13
different stock PB labels, check them
out here.
 You'll get your PB One Line
Labeler worth $59.88 for FREE. 
Limit 5 free labelers.


Free Monarch Labeler

Order just 4 packages of labelers and
get this Monarch 1110 Labeler for FREE.
You can choose from
9 different stock
11110 Labels, check them out here
. 
You'll get your Monarch 1110 Labeler worth
$75.19 for FREE.  Limit 5 free labelers.   

 


Remember, Only Happy Clients Come Back.
Keith Lee

800-426-5708 

  


 

Are You in Shape?

Retail Tip of the Week for May 23, 2014

One of the 8 characteristics to succeed, both personally and
professionally, that Cal Ripkin shared with us is strength.

Strength - Physical and Mental. 
Later in his career Cal realized there was a direct link between
how well he took care of his body and his ability to concentrate
and remain focused during games.

As I reviewed Cal's characteristics and looked at my picture
with him I said to myself, "Yikes!!!!"

You can see by looking at my waistline in this picture with Cal,
strength "being in good physical shape" was not high on my
priority list when I took this picture with Cal.



I'm happy to say a year later that yellow shirt is
no longer tight around my belly.  While you can't
see my waistline in this picture with my wife,
you can see my face. 

 

 

 

 

 

 

I'm happy to say I've lost 35 pounds, kept it off,
and exercise 4-6 days each week.

For me it was a matter of making the commitment,
reading the nutrition label on everything, watching
calories, and putting a big priority on exercise.  I'll
be turning 60 in July and haven't been in this good
of shape for decades.

If you need it, I hope you'll use my story as
encouragement to get in physical shape.  You'll be
glad you did. 

On Tuesday I'll share with you a secret I've found to
staying in mental shape.  It's a cool 10 minute tool
that I use almost every day.

 

Subscribers Only
Marketing Tip Special of the Week
Ends May 30!
  







Free Sato Labeler

Order just 3 packages of Labels and
get this Avery Dennison PB Labeler
for free.  You can choose from
13
different stock PB labels, check them
out here.
 You'll get your PB One Line
Labeler worth $59.88 for FREE. 
Limit 5 free labelers.


Free Monarch Labeler

Order just 4 packages of labelers and
get this Monarch 1110 Labeler for FREE.
You can choose from
9 different stock
11110 Labels, check them out here
. 
You'll get your Monarch 1110 Labeler worth
$75.19 for FREE.  Limit 5 free labelers.   

 

Remember, Only Happy Clients Come Back.
Keith Lee

800-426-5708 

  





American Retail Supply
Retail Tip of the Week for May 21, 2014


Hi Again,

I just wanted to follow up on the email I sent last week
on the hot new jewelry displays we have.  I've included
a few other images of the displays you can get. 
Check them out:



                       

 






















Check out all of our in-stock designs here.

At recent trade shows Linen and Bamboo Countertop Displays
were a huge hit.  Here is a good representation of the linen and
bamboo colors.  Frankly, some of the items on our web site
don't show the color as good as this.  All linen and bamboo
displays match the colors shown here.

Linen

 

Bamboo

 

Only Clients Like You,
who have purchased