Below, you'll find products and articles on customer service to enhance and develop this very important aspect of your retail store business.
Why is Customer Service So Important?
The Harvard Business Review reports that if you can prevent 5% of your customers from leaving you, you can increase your bottom line profit by 25 - 95%.
US News and World Report did a study and found that the average American business
loses 15% of its customer base each year.
68% of customers who stop buying from one business and go to another do so because of poor or indifferent service.
14% leave because of an unsatisfactorily resolved dispute or complaint.
9% leave because of price.
5% go elsewhere based on a recommendation.
1% die.
This means 82% goes somewhere else because of a customer service issue!
So, with the Harvard Business Review saying that you can increase your bottom line profit
by 25% - 95% if you can prevent 5% of your customers from leaving, and U.S. News and World Reports says 82% of customers leave one business and go to another because of a customer service issue, we better all be real serious about customer service.